Content Creator Persona App

Updated 

9 hours ago

Content creators are users within an organization or external agencies who are responsible for planning, creating and publishing content across one or more marketing channels, ensuring that the content aligns with the brand's campaign objectives. A content creator would typically have the following roles:

  • Create and publish content for different channels on time.

  • Generate ideas to develop impactful content.

  • Ensure that the content is aligned with the brief.

Content creators would usually work with the following capabilities in Sprinklr to execute their day-to-day activities:

  • Content Publisher

  • Tasks

  • Messages

  • Production Dashboards

  • Calendar

  • Assets

A Content Creator Persona App would look like the below with a focused visibility into only the above capabilities:

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Below is a detailed description of the modules that a Content Creator would have access to within the persona app, and their functionalities:

Module

Description

Quick Action: Universal Search

Universal search can help you quickly find and access the following Sprinklr entities:

  • Tasks

  • Messages

  • Requests

  • Campaigns

  • Sub-Campaigns

  • Assets

Quick Action: Create Post

Quickly create Posts to manage your presence on social channels using Sprinklr's social publishing tool.

Home

As you log into Sprinklr, we want to provide you with a personalized space that helps you get started with your work. The Home Page will include different widgets pertaining to your role.

For more information, see Sprinklr Homepage for Marketing Personas.

For more information, see Sprinklr Homepage for Marketing Personas.

Quick actions available under your profile within this profile are:

  • Create Message Idea

  • Create Campaign

  • Create Sub-Campaign

My Tasks

  • Quickly access tasks assigned to you and your team.

  • Access My Tasks dashboard and perform actions such as Get External Link, Export, Group By, etc.

  • Reduce time and manual effort required to manage and optimize your tasks.

My Messages

  • Access your messages and track their status.

  • Take quick actions to finalize content for publishing.

  • Inline edit campaign properties and perform bulk actions.

  • Reduce time and manual effort required to manage and optimize your posts.

Production Dashboards

  • Track the status of campaigns, outbound messages, tasks, sub-campaigns, assets, and requests in various views.

  • Have a filtered view to quickly finalize the content or campaigns for publishing.

  • Gain additional context of an entity by navigating to the associated campaign or sub-campaign.

Calendar

  • Have a comprehensive view of all Campaigns, Events, Messages, and Tasks in one easy-to-consume calendar.

  • Get insight into content strategy and collaborate efficiently, equipped with the right information.

  • Keep your outbound content, running campaigns, and events organized.

Assets

  • Access an organized and unified repository to store, manage, and measure the impact of your content assets.

  • Surface top-performing content through reporting on engagement rates and all your stored assets.

  • Upload files of various formats in the asset manager.


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