Content Managers are users within an organization who are responsible for monitoring the overall content production and ensuring that the content gets delivered on time and as per the brief.
Content Managers would usually work with the following capabilities in Sprinklr to execute their day-to-day activities:
Content Publishing
Tasks
Request Management
Messages
Production Dashboards
Calendar
Assets
A Content Manager Persona App would look like as shown below with focused visibility into only the above capabilities.
Below is a detailed description of the modules that a Requester would have access to within the persona app, and their functionalities:
Module
Description
Quick Action: Create Post
Quickly create Posts to manage your presence on social channels using Sprinklr's social publishing tool.
Home
As you log into Sprinklr, we want to provide you with a personalized space that helps you get started with your work. The Home page will include different widgets pertaining to your role.
Quick actions available under your profile within this persona are:
Create Message Idea
Create Campaign
Create Sub-Campaign
My Tasks
Quickly access tasks assigned to you and your team.
Access to Standard Production Dashboard to perform actions such as Export, Generate External Link, and Clone Dashboard. You can also view Dashboard Activity.
Reduce time and manual effort required to manage and optimize your tasks.
Request Management
Create configurable form templates for messages and campaigns.
Have cross-functional collaboration and share request form templates with other users.
Associate and convert your requests into messages, campaigns, and sub-campaigns.
Messages
Access your messages and track their status.
Take quick actions to finalize content for publishing.
Inline edit campaign properties and perform bulk actions.
Reduce time and manual effort required to manage and optimize your posts.
Production Dashboards
Track the status of campaigns, outbound messages, and tasks.
View the full list of messages that have been drafted, sent for approvals, approved, rejected, or published.
Have a filtered view to quickly finalize the content or campaigns for publishing.
Calendar
Have a comprehensive view of all Campaigns, Events, Messages, and Tasks in one easy-to-consume calendar.
Get insight into content strategy and collaborate efficiently, equipped with the right information.
Keep your outbound content, running campaigns, and events organized.
Assets
Access an organized and unified repository for you to store, manage, and measure the impact of your content assets.
Surface top-performing content through reporting on engagement rates and all your stored assets.
