Marketing Manager Persona App

Updated 

17 days ago

Marketing managers are usually responsible for leading the marketing strategies for their brand by

  • Evaluating marketing campaigns and monitoring performance

  • Planning and developing campaign strategies

  • Managing marketing team and their tasks

Marketing managers would usually work with the following capabilities in Sprinklr to execute their day-to-day activities:

  • Campaign creation

  • Tasks

  • Campaign Management

  • Production Dashboards

  • Calendar

  • Analytics

A Marketing Manager Persona App would look like below with a focused visibility into only the above capabilities.

Below is a detailed description of the modules that a Content Creator would have access to within the persona app, and their functionalities:

Module

Description

Quick Action: Universal Search

Universal search can help you quickly find and access the following Sprinklr entities:

  • Tasks

  • Messages

  • Requests

  • Campaigns

  • Sub-Campaigns

  • Assets

Quick Action: Create Post

Open the Campaigns to add a new campaign to categorize outbound messages for Reporting.

Home

As you log into Sprinklr, we want to provide you with a personalized space that helps you get started with your work. The Home page will include different widgets pertaining to your role.

For more information, see Sprinklr Homepage for Marketing Personas.

Quick actions available under your profile within this persona are:

  • Add Reporting Dashboard

My Tasks

  • Quickly access tasks assigned to you and your team.

  • Access to Standard Production Dashboard to perform actions such as Export, Generate External Link, and Clone Dashboard. You can also view Dashboard Activity.

  • Reduce time and manual effort required to manage and optimize your tasks.

Campaign Management

  • Add and manage campaigns to tag your outbound messages for Reporting.

  • Export campaigns to share with other team members for better collaboration.

    ​

Production Dashboards

  • Track the status of campaigns, outbound messages, and tasks.

  • View the full list of messages that have been drafted, sent for approvals, approved, rejected, or published.

  • Have a filtered view to quickly finalize the content or campaigns for publishing.

Calendar

  • Have a comprehensive view of all Campaigns, Events, Messages, and Tasks in one easy-to-consume calendar.

  • Get insight into content strategy and collaborate efficiently, equipped with the right information.

  • Keep your outbound content, running campaigns, and events organized.

Analytics

  • Create your own custom dashboard with custom widgets.

  • Analyze the performance of your campaigns based on various metrics.


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