In today’s modern world, PR teams are struggling to accurately measure the KPIs and hence it becomes difficult for the PR teams to showcase RoI on their efforts. Because of the lack of objective benchmarks, creating data-backed purpose-driven strategies is often difficult.

The Media Monitoring & Analytics (MM&A) product enables PR and corporate communication professionals to eliminate these challenges in their day-to-day job functions.

MMA (also called Media Insights) provides a simplified user journey by providing all the critical components required for PR functions under a single app view.

Why Media Monitoring & Analytics?

PR Monitoring via Custom Dashboards

1. Measure and benchmark PR performance by accurately tracking the PR KPIs, such as Reach, Virality, Priority Outlets, Share of Voice, etc.

2. Brand monitoring to track the brand image in editorial media and identify possible crisis situation

3. Competitive Analysis to track and benchmark your brand performance against that of your competitors

4. Campaign Monitoring & Benchmarking to track the performance of brand’s own campaign and benchmark against that of the competitors

5. Executive Analysis using custom dashboards allows you to track the narrative around your key executive personnel in the editorial media

6. Track customer perception across pivotal reputation pillars such as equality, innovation & sustainability etc.

7. Craft your content strategy by identifying the content that resonates with your target audience by tracking top outlet coverage, web shares on social media etc

8. Monitor trending political, technological & regulatory shifts in the industry including Product Launches, New technology, Lawsuits, Government reforms, and National Economy.

Crisis Management

1. Crisis Identification using Sprinklr’s AI capabilities such as Stories and Smart Insights to identify the anomalies. Proactive alerts can also be used to detect crisis situations 

2. Crisis Monitoring using the Custom Dashboards and PR-specific metrics to gauge the impact of any crisis event

3. Crisis Mitigation using the Journalist & publication Discovery to identify the Media outlets that matter using advanced audience insights & contact information to drive the narrative around brand image

Strategize your PR outreach

1. Discover the most relevant Journalists & Publications by leveraging Intuitive but advanced search functions.

2. Filter out the impactful contacts for a particular outreach campaign or target audience using detailed media profile reports.

3. Profile list management to assist PR managers in devising customized communication strategies and actualising outreach at scale.

Stakeholder Communication

1. PR teams have to report on critical events to their stakeholders and the newsletter empowers them to curate the correct content and showcase PR efforts. With Manual Newsletters, you can handpick messages and curate the message content in order to showcase accurate insights and avoid any noise.

2. Corporate communications are recurring and hence the PR and Communication team needs a tool to drive regular communication. With Automated newsletters, they can now set up newsletters at the required frequency without the need for further human interaction.

3. Scheduled reports & presentations are other ways to share the PR monitoring dashboards with a wider audience in easily consumable formats such as PDF, Excel, PNG, etc.