Approver Persona App

Updated 

1 year ago

Brands want to ensure that their outbound content is compliant with the guidelines set up by their organization and thereby protect their brand reputation. Approvers are users within an organization who are responsible for reviewing the outbound content before it gets published and providing feedback for Content creators to update the content so that it is aligned with the brand guidelines.

Approvers typically would work with the following capabilities in Sprinklr to execute their day-to-day activities:

  • Tasks

  • Messages

  • Production Dashboards

  • Calendar

  • Assets

An Approver Persona App would look like the below with focused visibility into only the above capabilities.

Below is a detailed description of the modules that an Approver would have access to within the persona app, and their functionalities:

Module

Description

Quick Action: Universal Search

Universal Search can help you quickly find and access the following entities of Sprinklr:

  • Tasks

  • Messages

  • Campaigns

  • Sub-Campaigns

  • Assets

  • Requests

Home

As you log into Sprinklr, we want to provide you with a personalized space that helps you get started with your work. The Home page will include different widgets pertaining to your role.

For more information, see Sprinklr Homepage for Marketing Personas.

For more information, see Sprinklr Homepage for Marketing Personas.

Quick actions available under your profile within this persona are:

  • Create Message Idea

  • Create Campaign

My Tasks

  • Quickly access tasks assigned to you and your team.

  • Access to Standard Production Dashboard to perform actions such as Export, Generate External Link, and Clone Dashboard. You can also view Dashboard Activity.

  • Reduce time and manual effort required to manage and optimize your tasks.

Messages

  • Access your messages and track their status.

  • Take quick actions to finalize content for publishing.

  • Inline edit campaign properties and perform bulk actions.

  • Reduce time and manual effort required to manage and optimize your posts.

Production Dashboards

  • Track the status of campaigns, outbound messages, and tasks.

  • View the full list of messages that have been drafted, sent for approvals, approved, rejected, or published.

  • Have a filtered view to quickly finalize the content or campaigns for publishing.

Calendar

  • Have a comprehensive view of all Campaigns, Events, Messages, and Tasks in one easy-to-consume calendar.

  • Get insight into content strategy and collaborate efficiently, equipped with the right information.

  • Keep your outbound content, running campaigns, and events organized.

Assets

  • Access an organized and unified repository for you to store, manage, and measure the impact of your content assets.

  • Surface top-performing content through reporting on engagement rates and all your stored assets.


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