Antonio Lucio has brought the full weight of his experience at companies like Visa and HP Inc. to Facebook, where as global CMO he is working
hard to reposition a brand under intense scrutiny with a substantial marketing spend. Soon after taking the new gig, Lucio helmed the launch of More Together, one of Facebook’s most comprehensive campaigns to date.
The campaign highlights the platform’s ability to bring people with shared interests together, and helps soften Facebook’s image in the midst of heightened scrutiny. The campaign draws on the political smarts Lucio previously demonstrated at HP, where he ran campaigns highlighting the similarities between people on opposite sides of the political spectrum.