The Prada Group Selects Sprinklr to Reach a New Generation of Luxury Customers through Modern Channels
Global leader in luxury goods will create immersive brand experiences across social channels
NEW YORK, NY — May 19, 2020 – Sprinklr, the leading Customer Experience Management platform (CXM), today announced that the Prada Group, a global leader in the luxury goods industry, is using Sprinklr to enable its data-driven social advertising and engagement strategy.
The Prada Group is enhancing collaboration across global agencies on Sprinklr’s AI-powered platform to increase return on ad spend, reach relevant audiences, and gain insight into effective marketing content.
The partnership with Sprinklr is part of the Prada Group’s strategy to drive digital transformation across its business. To set a foundation for future growth and create an effective digital and social media communications strategy, the Italian luxury group is deploying Sprinklr Marketing and Sprinklr Social.
Sprinklr is also supporting Prada’s efforts to identify, reach, and engage an audience likely to become the new luxury consumers – Millennials and Generation Z.
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“Today, digital transformation is changing relationships with consumers, giving them an unlimited amount of purchasing choices. In this world, it’s even more crucial to effectively reach and engage our customers,” said Lorenzo Bertelli, Head of Marketing at the Prada Group. “Sprinklr’s platform will help our efforts to reinforce a digital culture within the Prada Group while improving customer experiences.”
“We’re incredibly proud to partner with an iconic company like the Prada Group to provide a luxury retail experience across modern channels,” said Luca Lazzaron, Chief Revenue Officer, Sprinklr. “Prada has always been a leader in creating innovative fashion that exceeds customer expectations. Sprinklr is looking forward to supporting that same innovative mindset as Prada looks for new ways to strengthen and build relationships with the next generation of luxury consumers.”
Sprinklr Marketing helps global companies increase return on ad spend, reduce advertising production costs, and protect brand reputation. No other advertising platform enables brands to view paid, owned, and earned metrics alongside business outcomes – in a single view – to optimize media efficiency. Additionally, brands that have multiple agencies can avoid back and forth communication and improve efficiency with in-platform, contextual collaboration across brand and agency teams. To protect brand reputation, Sprinklr provides enterprise governance capabilities and controlled access to accounts and budgets.
With Sprinklr Social, social media is turned into a revenue driver, productivity is improved, and brand risks are more easily managed. Social media managers can get more done by eliminating the need for multiple apps – using a single Sprinklr platform for listening, publishing, and engagement across all channels. Brands can also reduce the risk of a crisis with account access control and the ability to automatically stop publishing.
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Sprinklr (@Sprinklr) is the world’s leading Customer Experience Management (CXM) platform. We help organizations reach, engage & listen to customers & citizens across 25 social channels, 11 messaging channels and hundreds of millions of forums, blogs, and review sites. Sprinklr is a global company with 1,800+ employees helping brands in more than 150 countries create memorable customer experiences.
About Prada Group
Prada S.p.A. is a global leader in the luxury goods industry. The Group, which owns the Prada, Miu Miu, Church’s and Car Shoe brands, produces and distributes luxury leather goods, footwear and apparel benefitting from a supply chain which includes 22 company-owned industrial sites. It also operates in the food sector with Marchesi 1824 and in the eyewear and fragrance industries under licensing agreements. The Group employs nearly 14,000 people and its products are sold in 70 countries worldwide through 641 directly operated stores as of December 31, 2019 and in a selected network of multi-brand stores and department stores. The Prada Group is synonymous with innovation, transformation and independence and it is committed to promote a business culture oriented towards sustainability. These principles offer its brands a shared vision in which they are able to express their essence. The company is listed on the Hong Kong Stock Exchange as 1913.