Sprinklr Hires Michael Maas to Lead European Sales 

NEW YORK, NY — September 21, 2023 Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced the appointment of Michael Maas to lead Sprinklr sales in Europe. Reporting to Chief Revenue Officer Paul Ohls, Mr. Maas will focus on new logo business growth through direct sales, accelerating existing opportunities across top European brands, and expanding the recently relaunched unified partner program.

“The future of Sprinklr is bright, and we’re just getting started," said Sprinklr Founder and CEO Ragy Thomas. “We built a no-compromise, AI-powered, unified approach to better customer experiences for the world’s leading enterprise brands. We are now attracting the highest level of talent to drive durable growth and execute against our strategic plan.”

Previously, Mr. Maas served as Vice President for EMEA North at ServiceNow where he led robust growth in both direct and channel sales for the Benelux & Nordics, UK & Ireland, and Central Europe. Mr. Maas' 25-year career includes leadership roles with organizations like VERITAS, Symantec, EMC, Good Technology, and BlackBerry. 

“Europe is a key strategic growth market for Sprinklr. As we announced on our recent earnings call, we are winning transformational deals in the region, especially with our Sprinklr Service product,” added Mr. Thomas. “We’re looking forward to working with Michael to build on this momentum as we continue to disrupt the legacy CCaaS market.” 

“Sprinklr is in a unique position to unify the enterprise front office to an extent that has never been possible before,” said Mr. Maas.  “I look forward to helping Sprinklr accelerate its growth in Europe and to helping our customers better serve their own.”

Sprinklr provides the only Unified-CXM platform for enterprises powered by industry-leading AI. For more information, visit: www.Sprinklr.com.  

 Press Contact  
Austin DeArman  

About Sprinklr  
Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,400 valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100. Sprinklr’s value to the enterprise is simple: We un-silo teams to make customers happier.  

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