Sprinklr Launches Content Collaboration with IBM on THINK Marketing

NEW YORK, NY, September 14, 2016 – Sprinklr, the world’s most complete enterprise social technology company, today announced the availability of its thought leadership content on THINK Marketing, a new one-stop destination for marketers to gain knowledge, learn skills and ultimately drive a digital transformation within their business.

Using social as the connective glue to rewire the entire front office, Sprinklr believes that brands today have the opportunity and responsibility to connect with their customers as people – not as data points. Sprinklr’s THINK Marketing content will provide the tools, strategies and lessons that marketers need to become customer-centric businesses.

Designed to help Chief Marketing Officers (CMO) and their teams build proficiency and experience, THINK Marketing delivers news and thought leadership content from the industry’s top marketing influencers and news outlets. The news content links to learning materials, demonstrations, and trials from a variety of vendors around topics such as campaign management, digital marketing and analytics. Through these assets, marketers can gain a deeper knowledge and, when ready, match their needs with solutions from IBM and more than sixty marketing technology companies from around the globe.

“At Sprinklr, we strive to serve as a trusted guide to marketers of every level, from the practitioner to the executive,” said Tom Buta, CMO at Sprinklr. “Creating quality, high-value content for THINK Marketing readers will allow us to reach a new group of marketers. We are excited to be included in its launch and look forward to seeing the site come to life.”

“We are excited to welcome Sprinklr to THINK Marketing,” said Maria Winans, CMO, IBM Commerce. “Together we will not only inform and educate marketers, we will provide guidance as they look to chart their own business transformation.”

To learn more about Sprinklr content, visit THINK Marketing today.

About Sprinklr

Sprinklr provides the most complete enterprise social technology in the world, designed to help large companies collaborate across their entire organization to create intuitive, superior customer experiences across every social channel. The company is revolutionizing customer engagement in 150+ countries for more than 1,200 brands, including Nike, McDonald’s, Microsoft, P&G, Samsung, more than 50% of the Fortune 50, and nine out of ten of the world’s most valuable global brands. Called “the most powerful technology in the market,” Sprinklr powers more than four billion social connections to help the enterprise reorient its business around the customer in the age of digital transformation. Headquartered in New York City with more than 1,200 employees globally, Sprinklr works with a powerful group of partners that includes Deloitte Digital, SAP, IBM, and Microsoft. For more information, visit sprinklr.com or chat with us at @sprinklr.

For more information visit: ibm.com/marketing and follow on X, formerly Twitter at @IBMforMarketing or the hashtag #THINKMarketing.


Julia Bass



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