Sprinklr Named a Leader in Independent Social Media Management Solutions Report
Out of 10 vendors evaluated, Sprinklr achieves the highest score in current offering and market presence
NEW YORK — June 12, 2017 — Sprinklr, the most complete social media management platform for the enterprise, today announced it was named a leader in the Forrester Research, Inc. June 2017 report, The Forrester Wave™: Social Media Management Solutions (SMMS), Q2 2017. The report evaluated ten SMMS providers across 32 criteria that were grouped into three buckets: current offering, strategy and market presence. The report notes that “only Sprinklr received a perfect score for its social advertising integration capabilities.”
Sprinklr is the top scoring vendor in both the “current offering” and “market presence” buckets, achieving the highest possible score for the following criteria: social advertising, measurement and data, global functionality, revenue growth, revenue and customer support.
According to the report, “Sprinklr’s advertising capabilities extend its social marketing reach. Sprinklr’s advertising integration lets clients stay within Sprinklr even as they boost posts, create dark posts, or set targeting and budget parameters. Plus, Sprinklr offers solid measurement capabilities.”
The report supports Sprinklr’s efforts to build the only unified customer experience management platform for the world’s largest companies, stating that “customer references from this year’s Forrester Wave perceive more buying efficiencies with suite solutions than point solutions and don’t agree that simply cobbling together different social point solutions guarantees best-of-breed quality.”
Comments on the news:
“The proliferation of social channels used to communicate with brands has completely disrupted the way companies are structured. For the first time, whether you’re a marketer, run customer care, or research, you can no longer function in isolation,” said Ragy Thomas, CEO and Founder, Sprinklr. “Being named a leader in the Forrester Wave report supports our mission to eliminate disjointed customer experiences, siloed teams and inefficient technology with a unified platform that helps brands provide human, intuitive experiences at every single customer touchpoint.”
The report is available for download here, compliments of Sprinklr.
Check out Sprinklr’s blog to read more about what this report means for Sprinklr and its customers.
Sprinklr is the first unified customer experience management platform for the enterprise. We help the world’s largest brands reach, engage, and listen to their customers on Facebook, X, formerly Twitter, and 23+ other social channels for the purposes of marketing, advertising, research, care, and commerce. Sprinklr does all of that on one unified platform, which integrates with legacy systems and allows siloed teams to collaborate to deliver a seamless experience to every one of their customers across any channel — at scale. Headquartered in New York City with 1,400 employees in 19 offices, Sprinklr works with 1,200+ global companies including Nike, McDonald’s, Microsoft, P&G, Samsung, more than 50% of the Fortune 50, and nine out of ten of the world’s most valuable brands. Its partners include SAP, IBM, Microsoft, and many others across the CXM ecosystem. For more information, visit sprinklr.com or chat with us at @sprinklr.