New York, NY — October 9, 2018 — Sprinklr, the world’s #1 social suite, today announced a partnership with award-winning global media network Havas Media. Sprinklr helps 1,500 of the world’s most valuable brands to deliver epic customer experiences with an integrated suite of Digital Research, Customer Care, Social Engagement, Social Marketing, and Social Advertising. The Sprinklr and Havas Group Media partnership creates a unique combination of world-class creative talent, innovative brand planning, and category-defining technology to help enterprises develop breakthrough creative, media, social marketing, and customer care strategies.
This collaboration will connect Havas Media’s expertise and strategic social media acumen to Sprinklr’s host of capabilities, which includes social listening, content management, influencer marketing, data intelligence, and more.
“We’re excited to create a first-of-its kind partnership with Havas Media, pioneering a new way for brands to create epic customer experiences, at scale,” said Luca Lazzaron, Sprinklr’s Chief Revenue Officer. “Media has to evolve to the age of messaging. Social is the future. Creating memorable experiences requires brands to think across channels and across paid, owned and earned media. Sprinklr social suite is the only one that can do this.”
This integration of paid media and organic media provides an unprecedented offering that creates highly visible and transparent digital media planning and content production, and enriches the consumer experience.
“By leveraging owned, earned and paid together on one social suite, we are able to maximize productivity and efficiency for our clients,” said Philippe Torloting, Global Head of Socialyse, the social offering at Havas Media. “This will provide alternative solutions for brands that want to activate campaigns in an even more authentic, lucid way.”
Through this partnership, businesses now have the unique opportunity to combine and then accelerate their media and social planning with a complete digital customer experience platform. Companies can now harness the power of paid media strategies while tapping into organic social media strategies—a combination that will optimize customer data and create even more competitive customer experiences.
About Havas Group Media
Havas Group Media gathers together the global media expertise of Havas Group, one of the world’s largest communications groups. It incorporates three global media brands: Havas Media, Arena Media, and Fullsix Media. These global networks benefit from Havas Group’s pure player expertise via brands offering best in class services in programmatic (Affiperf), social (Socialyse), mobile (Mobext), performance marketing (Ecselis), out-of-home and geo-local (Adcity), data consulting (DBi), and data capacity via its proprietary Artemis Alliance platform. More information about Havas Group Media is available at havasmedia.com.
About SprinklrSprinklr’s mission is to help the world’s most valuable brands create happy customers. We do this with the world’s #1 social suite, which helps enterprises deliver memorable customer experiences with an integrated suite of Market Research, Customer Care, Social Media Management, and Social Advertising. Headquartered in New York City with 1,300 employees in 22 offices, Sprinklr works with more than 1,500 of the world’s most valuable brands, including: Allstate, McDonald’s, Lenovo, Microsoft, Nike, Signify, Procter & Gamble, Samsung, Santander, SAP, Shell, Verizon, and Visa. Sprinklr’s partners include Accenture, Deloitte, IBM, Microsoft, and SAP. For more information, visit sprinklr.com or follow us at @sprinklr