NEW AT SPRINKLR
Check out Sprinklr’s 20.7 Summer '25 Release
Experience AI-first innovations that make your work faster, smarter, and more intuitive.
Sprinklr AI+ is coming to your workspace
Starting August 1st, select Sprinklr AI+ features will be automatically enabled in your environment.
These GenAI-powered capabilities are included at no additional cost and are designed to transform how you create, analyze and collaborate across the Sprinklr Platform.
The following capabilities are being made available (access will be based on your current subscription):
SPRINKLR COPILOT
Re-imagine work with an always-on Copilot
Sprinklr Copilot automates workflows, surfaces insights, and delivers real-time conversational assistance across the Sprinklr Platform.
WRITING ASSISTANCE
Create high performing, channel-specific copy in seconds
Speed up your content creation by modifying, editing and optimizing your content.
INSIGHTS SUMMARIZATION
Get to insights faster with one-click summaries
Understand widgets, data points, anomalies and alerts by quickly surfacing summarized actionable intelligence.
IMAGE GENERATION
Create and edit custom images tailored to your needs
Create and edit images using prompts or reference visuals. Remove or replace backgrounds in one click, or generate unique variations with GenAI.
QUERY CREATION
Create topics themes and Boolean queries using Generative AI
Build Boolean queries effortlessly and generate keywords, themes and topics using simple prompts.
IDEATION
Brainstorm and generate better ideas faster
Get recommendations for campaign briefs, post content, hashtags, personas, CTAs and more.
Spotlight Summer ‘25
Introducing Sprinklr Copilot — your always-on AI companion that automates workflows, surfaces insights, and delivers real-time conversational assistance across the Sprinklr Platform.
Get work done conversationally with Sprinklr Copilot for Insights
Understand dashboards conversationally
Talk to your dashboards — instantly grasp insights, ask follow-up questions, and explore responses with clear citations and drill-down access to original posts or comments.
Get benchmarking insights in seconds
Unlock insights on content strategy, fan feedback, brand performance, and more. Jumpstart your analysis with pre-defined prompts tailored to top competitive intelligence questions.
Explore social and digital data with Deep Research
Dive deep into the broadest repository of social, digital, and news sources. Ask questions around brand, competitors, industry, or emerging trends, and instantly uncover detailed, actionable insights.
SPRINKLR COPILOT FOR ADS
Spot ad campaign issues before they hurt performance
Simplify campaign monitoring and optimization with Sprinklr Copilot. Detect anomalies related to pacing, naming conventions, ad delivery and a whole lot more.
Automatically view grouped errors and drill down to understand granular issues.
SPRINKLR COPILOT FOR ADS
Get insights conversationally from your ads data
Get instant, AI-powered summaries and answers from your dashboards. Spend less time analysing and more time optimizing with an intuitive, conversational interface.
*This is a Limited Availability Feature. Please reach out to your Success Manager or Account Executive for enablement.
Sprinklr Service
AUDIO-BASED SCORING
Multimodal scoring for richer agent evaluations
Audio-Based Scoring combines audio and transcription analysis to capture key vocal cues like tone and emotion, providing more accurate and context-rich agent evaluations. This approach uncovers insights like disrespectful tone and confident reply ensuring a fuller understanding of agent-customer interactions.
*Currently supported via selective third-party LLM models. Please get in touch with your Success Manager to know more.
OMNICHANNEL CASE MONITORING
Real-time, unified view of all digital and voice cases
Omnichannel Case Monitoring gives supervisors a real-time, unified view of customer interactions across all channels. It highlights key case details like status, sentiment, and escalation, enabling immediate action and improving efficiency, accountability, and customer satisfaction.
WHISPER ALERT
Real-time context delivery for personalized agent interactions
Whisper Alert provides agents with case-specific context via predefined audio cues just before connecting with a customer. Triggered based on set conditions, it allows agents to respond efficiently, reducing call time and enhancing the overall customer experience.
*Currently supporting Twilio users. For other CPaaS providers, please reach out to your Success Manager or Account Executive for enablement.
GRANULAR ROUTING SETUP
Set up advanced routing logics for optimal agent utilization
Admins now have greater control in configuring backup queues eligibility based on metrics like SLA, wait time, and agent availability. They can also automate agent skill and capacity adjustments for seasonal demand or special events, reducing manual effort and errors. This improves agent utilization, routing accuracy, and customer resolutions during peak times.
BOT FEEDBACK ON LIVE CHAT
Collect real-time user feedback on bot interactions in Live Chat
Bot Feedback on Live Chat allows users to rate bot messages with 👍 or 👎, providing immediate insights into response quality. For negative feedback, users can select predefined reasons and add comments. This feedback is stored at the message level, enabling actionable reporting and analytics for bot optimization, improving customer satisfaction and engagement.
FORECAST SPLITTING
Distribute forecast across multiple BPOs
Forecast Splitting lets planners divide forecasted volumes between multiple BPOs using a "Split Profile." This streamlines distribution and ensures accurate routing, with BPO heads approving the split for efficient case management.
*This is a Limited Availability Feature within Workforce Management. Please reach out to your Success Manager or Account Executive for enablement.
SCHEDULE OPTIMIZATION
Optimize workforce schedules seamlessly
Schedule Optimization enables planners to adjust agent schedules within defined tolerances and shift rules. It automatically reschedules movable activities, keeps critical tasks fixed, and removes non-essential ones, helping to minimize overstaffing and understaffing.
*This is a Limited Availability Feature within Workforce Management. Please reach out to your Success Manager or Account Executive for enablement.
Sprinklr Insights
Accelerate insights with innovative AI capabilities
From verticalized dashboards to multilingual summaries and listening on Snapchat — Sprinklr makes it easier than ever to explore, validate, and act on insights.
USE CASE HUB
Build smarter dashboards, without the setup
Drawing on our experience building best-in-class listening solutions for some of the world’s largest brands, we have created OOTB, use case-specific dashboards that are tailed to your industry.
Select a use case, and get an insight-ready dashboard in just two clicks. No manual setup. No guesswork.
*This is a Limited Availability Feature. Please reach out to your Success Manager or Account Executive for enablement.
WIDGET SUMMARIZER
Summaries you can trust — in any language
With source-linked mentions and multilingual support, you can now validate every AI-generated insight. Trace summaries back to original mentions for context — and read them in the language that works best for you. Summaries are now available across all benchmarking dashboards as well.
SNAPCHAT
Introducing Snapchat Listening and Benchmarking in Sprinklr
You can now track public Snapchat content — including Stories and Spotlights — directly within Sprinklr. Benchmark brand and creator performance, monitor influencers, and integrate Snapchat into your cross-channel insights strategy.
Sprinklr Social
ADDED THREADS CAPABILITIES
Full threads management — now on Sprinklr
Add reposts, mentions, replies, GIFs, deletions, and links to Threads — achieving native parity and seamless management within Sprinklr. Empower social teams to work faster and smarter from one unified platform.
Multiple Authentication Tokens
Prevent downtime and protect workflow continuity
Ensure seamless workflow continuity in Sprinklr by enabling multiple auth tokens per channel. If one user’s token expires or access is lost, Sprinklr automatically switches to a backup token — preventing downtime, avoiding manual intervention, and keeping teams productive.
*This is a Limited Availability Feature. Please reach out to your Success Manager or Account Executive for enablement.
One-Click AI Alt Text
Enhance productivity with AI-Generated Image Descriptions
Auto-generate channel-compliant image descriptions in seconds — enhancing accessibility, improving SEO, and saving social teams hours of manual effort.
*This is a Limited Availability Feature. Please reach out to your Success Manager or Account Executive for enablement.
Sprinklr Marketing
Real-Time Ad Compliance Checks
Speed up approvals with real- time compliance
Instantly validate creative specs while building ads. Prevent rework, speed up approvals, and ensure smooth campaign launches with channel-specific compliance alerts.
Unified CXM Platform
Automate reporting and monitor integration performance
Standardize social data exports with unified APIs and get real-time visibility into API and webhook usage — built for enterprise-scale data operations.
REPORTING: SOCIAL
Standardize and automate social data reporting
Sprinklr’s organic & listening reporting suite gives enterprises a faster, more reliable way to extract social data. With unified APIs and scheduled exports, you can eliminate manual reporting, reduce compliance risk, and integrate social insights directly into BI tools and internal workflows.
*This is a Limited Availability Feature. Please reach out to your Success Manager or Account Executive for enablement.
REPORTING: APIs & WEBHOOKS
Get full visibility into API and webhook performance
Sprinklr now offers a unified dashboard to monitor all APIs and webhooks across your environment — helping you proactively track usage, spot failures, and plan for capacity. No more digging through logs or waiting for something to break.
Cross-Product Features
INTERACTIVE FILTERS IN DISPLAYS
Make Display links interactive for faster insights
Let stakeholders explore shared dashboards with customizable filters and date ranges without the need for duplication or rework. Apply filters as needed to speed up decisions and improve team efficiency.
NEW BULK ACTIONS
Manage more. Click less.
Easily tag, delete, or publish multiple storyboards at once — cutting down setup time and making it simpler to manage presentations without repetitive work.
DYNAMIC GEOMAPPING
Bring global performance to life on the map
Highlight top-performing teams, brands, or topics across regions — with dynamic colors, logos, and rankings that make it easy to spot what’s winning, where. Now with expanded support for Europe, Canada, and the Middle East.
Check out Sprinklr’s 20.7 Summer '25 Release