NEW AT SPRINKLR
Take your next leap in CXM with the Winter ‘26 Release
Discover AI-powered innovations that boost productivity, simplify workflows, and elevate customer experiences — all within Sprinklr’s unified platform.
Sprinklr Copilot: Always-on conversational intelligence, purpose-built for every product suite
Turn social and digital signals into strategic decisions
Explore global social, digital, and news data conversationally. Ask “What is driving the sentiment shift?” and get instant answers, competitive benchmarks, and trend analysis—helping you stay ahead of market shifts effortlessly.
Smarter reporting for social success
Uncover top performing posts and analyze trends for smarter decisions. Quickly summarize editorial calendars to understand channel adoption and content trends.
Optimize campaigns with conversational intelligence
Monitor campaign health, flag anomalies, and surface actionable insights in real time. Ask simple questions to uncover performance trends, troubleshoot issues, and make smarter decisions—without digging through dashboards.
Empower your contact center with AI-native assistance
Agent Copilot speeds up resolution with real-time answers, summaries, and automation. Supervisor Copilot gives instant insights, root cause analysis, and alerts—helping supervisors become more proactive.
Unlock what’s next at Sprinklr
Join us to know more about the upcoming innovations, experience live demos, learn best practices, and gain industry insights from Sprinklr experts.
Sprinklr Service
Smarter service, faster resolutions
Boost supervisor efficiency, streamline workflows, and deliver seamless voice experiences.
VOICECONNECT
Unify Voice and CCaaS for seamless experiences
Integrate voice and CCaaS with secure, enterprise-grade telephony built directly into Sprinklr. Remove the complexity of third-party providers, reduce operational overhead, and ensure global compliance—all while delivering crystal-clear, reliable voice experiences at scale
DISCOVER & SELF LEARNING WORKFLOWS
Automate workflow discovery and AI agent evaluation
Automatically discover new workflows from past conversations and test existing ones with system-generated scenarios. Improve prompts and approve changes quickly for better containment and efficiency.
Sprinklr Copilot for Supervisors
Empower supervisors with real-time contextual assistance
Instantly access performance metrics and insights through a conversational interface. Ask questions in plain language, analyze trends, and take action to coach agents and improve workflows—all without navigating complex dashboards.
*This is a Limited Availability Feature. Please reach out to your Success Manager or Account Executive for enablement.
FEATURE SETTINGS
Self-serve feature configuration for improved control
Configure DP-controlled settings directly in the UI. Enable, disable, and adjust features instantly, reducing backend dependency and improving agility with secure, role-based access.
WFM CALENDAR INTEGRATION
Never miss a shift with real-time calendar sync
Sync WFM schedules to personal calendars using a secure ICS link. The link automatically syncs with changes made in the agent's schedule for real-time accuracy, eliminating manual entry errors and reducing scheduling conflicts.
Sprinklr Social
Smarter influence, faster insights and stronger social engagement
Unify influencer insights with Creator IQ, accelerate reporting, create impactful events, and enable secure advocacy with the newest innovations in Sprinklr Social.
CREATOR IQ INTEGRATION
Unify influencer insights
Connect Creator IQ reporting directly into Sprinklr for unified analytics. Get clearer visibility into influencer programs’ ROI and take faster decisions.
LINKEDIN EVENTS INTEGRATION
Promote events, amplify reach
Create and promote LinkedIn events directly from Sprinklr. Attract a relevant audience and generate qualified leads effortlessly.
DELEGATE MANAGEMENT IN ADVOCACY
Drive better advocacy through executives
Enable executives to share social handles with delegates without sharing full credentials. Maintain a strong social presence without compromising privacy or control.
Sprinklr Insights
Fast-track your intelligence
Accelerate research, activate dashboards quickly and uncover trends on Threads effortlessly with the newest innovations in Sprinklr Insights.
Accelerate research with smart question templates
Leverage a curated library of predefined smart queries to uncover trends and patterns. Gain reliable insights and improve efficiency across research workflows.
Simplify event monitoring for insights
Understand how global events influence your brand with expert-designed dashboards. Activate these dashboards with a single click to get instant insights that drive faster actions during time-sensitive campaigns.
Derive deeper insights around your brand on Threads
Bring Threads data into listening, compare engagement across competitors, and uncover emerging themes. Enhance coverage, improve decision-making, and stay ahead of market conversations.
Listen to relevant Threads to manage your brand health
Search public Threads by keywords, topics, media type and recency. Monitor trending conversations related to your brand and industry. Detect emerging themes and prevent crises.
Benchmark competitor performance to improve your content strategy
Analyze public Threads activity to benchmark engagement and content effectiveness. Identify trends and optimize creative and publishing tactics.
Sprinklr CFM: More feedback, less friction
Meet customers where they already are, drive higher response rates with localized surveys and built-in automation.
WHATSAPP ASSET MANAGEMENT
Create, reuse and govern WhatsApp templates with ease
Centralize WhatsApp survey templates in CFM for easy management. Create new templates, reuse existing ones, and ensure compliance with dynamic placeholders and built-in checks.
LIVECHAT SUPPORT
Get instant feedback inside Sprinklr LiveChat
Deploy native conversational surveys or embedded forms directly in the LiveChat window. Deliver contextual insights without disrupting conversations, helping agents respond faster and improve satisfaction.
CUSTOMIZED SURVEY BRANDING
Deliver truly localized survey experiences
Customize logos, colors, and media for each region or language. Create culturally relevant surveys that drive engagement and build trust globally.
STATIC HIERARCHY BASED REPORTING
Freeze hierarchy data at response time for reliable insights
Lock hierarchy data at the moment of response to ensure consistent historical reporting. Maintain a stable reporting baseline—even as your organizational structure evolves—for accurate trend analysis and dependable business insights.
ACTION PLANS
Close the loop from discovery to execution
Create action plans directly from survey insights, then assign owners, set deadlines, and track progress—all within CFM. Link survey insights to accountable, measurable tasks for definitive impact.
Sprinklr Marketing
Smarter campaigns, centralized insights, better planning
Launch campaigns faster, unify data across paid, owned and earned mentions and optimize resource utilization with the newest innovations in Sprinklr Marketing
UNIFIED ANALYTICS 2.0
Truly unify data for richer performance insights
Understand how your paid and owned campaigns influence earned mentions. Track performance around specific events.
*This is a Limited Availability Feature. Please reach out to your Success Manager or Account Executive for enablement.
RESOURCE MANAGEMENT
Optimize resource allocation seamlessly
Plan, allocate, and track resources across campaigns, projects, and tasks. Optimize utilization, balance workloads, and ensure timely delivery.
*This is a Limited Availability Feature. Please reach out to your Success Manager or Account Executive for enablement.
SMART+ CAMPAIGNS IN TIKTOK ADS
Smarter campaigns on TikTok
Now, get TikTok’s Smart+ capabilities within Sprinklr. Create and publish campaigns with automated targeting and budgeting. Accelerate go-live, reduce manual effort and improve ad performance.
*This is a Limited Availability Feature. Please reach out to your Success Manager or Account Executive for enablement.
Unified CXM Platform
Control, connect, and create at scale
Centralize governance, accelerate development, and simplify workflows across environments and integrations.
SENTIMENT ANALYSIS
Smarter, more accurate sentiment
Leverage in-house LLMs to capture the true voice of your customer. Move beyond basic sentiment by detecting sarcasm and nuance with precision, reducing false positives, and scaling consistent accuracy across languages.
AI+ FEATURE ACCESS MANAGEMENT
Manage GenAI features seamlessly
Centralize all your Generative AI features for easy management. Enable or disable capabilities at a granular level and apply role-based controls to ensure governance, compliance, and security.
*This is a Limited Availability Feature. Please reach out to your Success Manager or Account Executive for enablement.
DEVELOPER TOOLS
Secure API access and speed up development
Access and manage APIs with SSO for better security. Generate tokens, monitor usage, and manage developer apps—all in one place for faster integrations.
WORKFRONT INTEGRATION
Automate campaign-to-post workflows
Push tasks from Workfront to Sprinklr with a single click. Sync metadata, assets, and statuses bidirectionally for error-free publishing and faster time-to-market.
*This is a Limited Availability Feature. Please reach out to your Success Manager or Account Executive for enablement.
ONE CLICK ENVIRONMENT SWITCHING
Save time and reduce friction
Switch between Sandbox and Production instantly without logging out. Maintain session context for seamless testing and deployment.
Cross-Product Features
Design and deploy with confidence
Ensure brand consistency and accelerate workflows with real-time updates and unified controls.
STYLE KIT UPDATES
Streamline design for consistent branding
Update existing Style Kits and apply changes across dashboards and presentations in real time—ensuring brand consistency without recreating templates.
Check out Sprinklr’s Winter ‘26 Release