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Social Media Marketing Metrics That Matter

Just like any marketing endeavor, it's vital to demonstrate that your creative endeavors on social platforms are driving strategic progress. The path to achieving this lies in social media metrics – the insightful data that decodes the performance of your posts, campaigns and social presence. 

While you can acquire social media metrics from individual platforms, understanding which metrics to monitor and report enables you to gain a comprehensive view of your social media performance and streamline your decision-making process for more effective, data-driven marketing campaigns.

In this e-book, we’ve written extensively about the following: 

• Why you should track social media metrics 

• Key social media metrics — and why they matter 

• How to make the most of social media metrics