Asharq Network builds smarter, faster newsroom across global teams

The Challenge 

As a fast-growing, multi-market digital news organization operating 24/7 across the Europe, North America, and the Middle East, Asharq Network needed to modernize how it produces, distributes and optimizes content at scale.

With teams distributed across global hubs and an expanding digital footprint, the organization faced increasing complexity across editorial workflows, publishing and performance measurement.  

The news organization wanted to:

• Enable high-volume publishing with clear workflows, roles and approvals across regions
• Give editors immediate access to performance data and competitive insights to inform real-time decisions
• Consolidate audience engagement, social listening and PR monitoring across fragmented tools

Beyond improving efficiency, the objective was to build a scalable, real-time newsroom engine capable of supporting growth while maintaining speed, alignment and editorial control.

The Solution

Building a connected, cross‑platform newsroom

Asharq turned to Sprinklr to create a more integrated and agile editorial environment — one where social media content planning, publishing and approvals can live on a single, unified platform. By centralizing these workflows, teams have gained shared visibility into upcoming stories, real‑time priorities and in‑progress reviews. Instead of relying on manual handoffs or fragmented tools, content now moves through clear, role‑based workflows that reflected the fast pace and layered responsibilities of a global newsroom.

Monitoring the news cycle in real time

As Asharq’s digital presence expanded, Sprinklr’s listening and monitoring capabilities became essential for keeping pace with regional and global conversations. Custom dashboards help teams track developing stories, media coverage and community sentiment across platforms. Automated alerts ensure that shifts in narrative, spikes in attention or competitor activity reached the right editors immediately — enabling faster, more responsive decision‑making.

Strengthening editorial decisions through unified insights

Sprinklr also transformed how Asharq measures and understands social media performance. Instead of assembling data from multiple social and publishing platforms, Asharq teams now access a consolidated analytics dashboard that brings together performance metrics, competitive benchmarks and audience trends. This unified view makes it easier to identify what is resonating, where to adjust strategy, and how to optimize publishing efforts across all channels.

Elevating collaboration across the organization

By weaving Sprinklr into publishing, insights, reporting, and audience engagement operations, Asharq has built a newsroom engine that is not only more efficient but more aligned. Teams now collaborate with greater clarity, editors make decisions supported by real‑time intelligence and data, and the entire organization operates with a unified understanding of its content performance and its evolving audience landscape.

The Outcome

Today, Asharq is a more agile, insight‑driven newsroom — one where teams can work faster, stay aligned and make decisions with far greater confidence. By consolidating its operations onto Sprinklr’s unified customer experience management (Unified-CXM) platform, the organization strengthened both its editorial output and its competitive position.

• Centralized and streamlined workflows that improve coordination and speed across publishing, reporting and community engagement.
• Faster editorial decisions powered by unified analytics, real‑time insights, and competitor benchmarking.
• Stronger PR and reputation management through continuous social listening and automated alerts.
• Large‑scale efficiency gains driven by integrations with key apps and internal systems, resulting in an estimated USD ~1,000,000 in man‑hour savings.

 
With these improvements in place, Asharq now operates on a more efficient, insight‑driven foundation that elevates both day‑to‑day editorial execution and long‑term strategic growth. They’ve created a scalable model ready to support the newsroom for years to come.