Challenge

Prada’s fashion show season is more than a campaign window. It’s a key moment to capture attention, spark conversation and build brand momentum. The season generates a high volume of social content and engagement — especially on Snapchat, where posts can quickly gain traction across European and U.S. markets. Recognizing this potential, the Prada team saw an opportunity to make their social strategy more responsive and performance-driven. They wanted to be able to act fast, boosting what was already resonating organically to maximize impact.

But the manual process for identifying and boosting top-performing posts didn’t allow them to keep pace with real-time engagement and fully capitalize on the momentum of the season. The team sought a faster, more automated way to identify high-performing content and boost it in real time. 

Solution

That urgency led Prada to explore a smarter, more scalable approach – one that could bridge the gap between organic performance and paid boosting. Recognizing the need to move faster and make smarter use of organic engagement, Prada partnered with Sprinklr to pilot Sprinklr Marketing’s auto-boosting framework, connecting real-time organic performance with paid campaign boosting. Rule-based triggers automatically identified and boosted top-performing posts over a one-and-half-week period. The approach eliminated the need for manual setup and enabled real-time, data-driven optimization. 

Outcome 

The results of the pilot were immediate and measurable: 

• Reduced CPM and CPV: 40% lower CPV and 4% lower CPM compared to non-boosted posts 
• 100% automation: The posts were created, tagged, and reported with zero manual hours during the 1.5-week pilot 
• Time savings: Estimated 7.2 hours saved per campaign each month 

Encouraged by these results, Prada is now expanding the framework to support long-term paid strategies across additional platforms like Meta and TikTok. 

“It’s not just a tactical win,” explains the Prada team. “It’s the foundation for scaling our paid strategy across channels moving forward.”