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CONTENT LIFECYCLE MANAGEMENT

Streamline content production and improve marketing ROI

Unify planning, workflow management, publishing and analytics to transform every step of your content process.

TRUSTED BY THE WORLD’S MOST ICONIC BRANDS

Unify end-to-end content lifecycle on a single, AI-native platform

Using numerous tools for planning and publishing can lead to lost insights, slow production and challenges with maintaining brand consistency across business units and regions. Run your content strategy from start to finish on a unified, AI-native platform and drive better ROI from each marketing budget line.

Simplify your content lifecycle. Make great content a habit.

Create consistently high-performing content with AI-powered insights and build efficient content workflows.

Enhance content strategy with rich insights

Understand content performance across markets, segments and channels to inform your strategy. Draw upon AI-powered insights to understand audience reactions to content based on themes, tone and visuals.

Streamline content production and team collaboration

Align internal and agency teams on content goals, guidelines and timelines from a central hub. Brainstorm content ideas and generate impactful content at scale with Sprinklr AI+.

Centralize content distribution across channels

Get a unified view of activity across marketing channels — social, digital and traditional. Provide visibility to teams and drive collaboration right within the platform. Identify content gaps and proactively address them to strengthen your strategy.

Get critical insights to optimize your content strategy

Unify cross-channel reporting for comprehensive content insights. Harness integrated social listening to monitor audience sentiment. Use AI-powered analysis to grasp market-specific audience preferences.

Centralize governance for brand consistency

Maintain a single system of record with audit logs and user access management. Protect campaigns and content from unauthorized publishing.

Recognized by industry analyst as a proven leader in content marketing

Sprinklr Recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Content Marketing Platforms, for the Sixth Time in a Row

Gartner® Magic Quadrant™

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WHY SPRINKLR

The power of a unified, AI-native platform

Be where your customers are

Content lifecycle management across 30+ channels — social, digital and traditional — with the flexibility to add new channels in weeks.

Discover critical insights faster

Unified reports for paid, owned and earned marketing, with best-in-class AI for real-time, relevant insights.

Always stay on-brand and protect reputation

100% compliance with automated governance frameworks that encompass access control, approvals and audit trails.

Stay adaptable and future-proof

Modular, highly customizable architecture meets unique business needs — be it new channels, latest technologies or custom workflows.

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