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Sprinklr Service: 19.11.1 Capabilities and Enhancements

Sprinklr Service's latest 19.11.1 release introduces a range of exciting new capabilities aimed at empowering your business to create more meaningful customer experiences across all touchpoints. Here are the key features included in Sprinklr Service's latest release:Sprinklr ServiceSprinklr Marketin

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19.11.1 Patch (Dec 3-18, '24)

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Boost LinkedIn Event Posts from Sprinklr

LinkedIn events and posts created on the native platform sync automatically with Sprinklr, allowing you to boost them directly from Sprinklr. This article explains how to boost event posts created natively on your company page using the Sprinklr Editorial Calendar.​To Create Event and Post Natively

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Compose LinkedIn Ads

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How do Smart Bidding Strategy Groups Work?

A Bid is an offer of a particular amount of money for something when competing against other people to buy it. In other words, it is an amount that an advertiser is willing to pay in an auction to achieve their desired outcome.The success of your campaign relies on keeping it profitable means gettin

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Overview

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What are Ads Custom Metrics?

Custom Metrics help you define and calculate key metrics for your business and keep track of important data like ROI.Similar to the standard metrics used in reporting widgets, you can create your own metrics across all reporting dashboards within Sprinklr. Custom Metrics in Ads are critical for repo

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Custom Metrics in Advertisement

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TikTok Split Testing

Split test, commonly referred to as A/B testing, allows you to test two different versions of your ads to determine which one performs best and optimize future campaigns. You may have a hypothesis that one creative will perform better than the other. You can use Split Test to keep the other variable

Split Testing

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TikTok Advanced Capabilities

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Customize the Start Day of the Week in Editorial Calendar

You can customize the start day of the week in Editorial Calendar as per your requirements as the week in different geo-locations starts on different days. For example, in the US, the week starts on Sunday and in Europe, the week starts on Monday. Customizing the week's start day will enable yo

Editorial Calendar

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Calendar Views Customization

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Ad Variant

Field NameField TypeDescriptionUpdate SupportedChange TypechannelIdStringIdentifier for the ad channelNidStringUnique identifier for the ad variantNnameStringName of the ad variantYNAMEstatusAdVariantStatusEnumStatus of the ad variantACTIVE, PAUSED, DRAFTYSTATUScreativeTypeStringType of creative use

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Facebook

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Paid Initiative

Supported ObjectivesEnumLabelOUTCOME_AWARENESSFacebook AwarenessOUTCOME_ENGAGEMENTFacebook EngagementOUTCOME_LEADSFacebook LeadsOUTCOME_SALESFacebook SalesOUTCOME_TRAFFICFacebook TrafficOUTCOME_APP_PROMOTIONFacebook App PromotionMARKETING_MESSAGESMarketing MessagesSupported CategoriesEnumLabelHOUSIN

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Facebook

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Ad Variant

PaidApiAdVariant SchemaField NameField TypeDescriptionSupported UpdateChange TypechannelIdStringIdentifier for the ad channelNidStringUnique identifier for the ad variantNnameStringName of the ad variantYNAMEstatusAdVariantStatusEnumStatus of the ad variantACTIVE, PAUSED, DRAFTYSTATUScreativeTypeStr

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X

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How to create a Sub Campaign?

Sub-Campaign is a child entity to a campaign and can be used as tags to further categorize a group of content for more granular reporting and tracking. With the introduction of sub-campaigns in Sprinklr, you can set custom fields, attach briefs and assets, experience collaboration, and trigger workf

campaign management

Sub-Campaign

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Configuration & Setup

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Paid Initiative

Supported ObjectivesEnumLabelLINKEDIN_WEBSITE_VISITWebsite VisitLINKEDIN_BRAND_AWARENESSBrand AwarenessLINKEDIN_LEAD_GENERATIONLead GenerationLINKEDIN_ENGAGEMENTEngagementLINKEDIN_VIDEO_VIEWSVideo ViewsLINKEDIN_JOB_APPLICANTJob ApplicantLINKEDIN_WEB_CONVERSIONWeb ConversionPaid InitiativeField NameF

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LinkedIn

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Product Insights on FPDI data

What is FPDI?Apart from social and review data, there are various forms of first-party data, such as surveys, feedback, and reports, that an organization may maintain with them. Sprinklr has the functionality to run its Product Insights models on these types of data as well, in the form of FPDI – Fi

First Party Data Ingestion

product insights

FPDI

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Sources

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Speech-to-Text Transcription in Voicebots

The ASR (Automatic Speech Recognition) or STT (Speech-to-Text) technology transforms speech signals into digital signals and processes them to generate transcriptions corresponding to the audio as output.Language SupportWe offer standard ASR models for a diverse range of languages, including English

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Automatic Speech Recognition(ASR)

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Triggering an Outbound Call

Introduction Outbound calls are important for business and sales, and Sprinklr allows agents to make outbound calls without any hassle. Business Use Case To instantly follow up with the customer while the agent is on conversation pane QM/Supervisor can directly manual call the customer Workflow and

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Call controls

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Filtering in Editorial Calendar

In this article, you will learn how to apply a filter in Editorial Calendar. It can be done normally through the Add Filter option in the Editorial Calendar or you can create a quick filter and apply it for repeated usage. Use the filters to effectively view your content on the Editorial Calendar.To

Filter the Editorial Calendar

About Editorial Calendar

Actions in Editorial Calendar

Editorial Calendar Basics

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Calendar Actions

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Analyse Asset Usage in Ads Reporting

To Report on Assets in Ads ReportingClick the New Tab icon. Under the Sprinklr Marketing - Advertising tab, click Ads Reporting within Analyze.In the top right corner of the Ads Reporting window, click Add Widget.Provide a Name and select the desired Visualization Type for your widget.Under the Sele

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Create & Manage

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How Agent can schedule a Callback

When an agent dials a customer and the customer requests a callback at another time. The flow chart below illustrates the journey for this scenario.​​The detailed journey can be explained as follows:​1. Customer 360 populates for an agent.  ​2. Customer requests a Callback for another date/time.  ​3

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Callback Use Cases

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Metric Grouping

This feature allows you to group metrics and dimensions into defined customizable ranges, giving you greater flexibility in organizing and analyzing data within reports. You can create dynamic groupings such as time intervals, performance bands, or custom categories and use them as pivot elements in

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Metric Grouping

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Insight Detailed View

The detailed exploration in the third pane allows users to gain a thorough understanding of the insight, its contributors, root causes, associated cases, and any collaborative comments made by team members.Click View Details at the bottom of the insight card to open the third pane.Overview TabPresen

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Configuring Insights Hub

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Share Likelihood Score

The Share Likelihood Score, calculated on the basis of previous activities, tells the probability of a customer sharing the brand content publicly on social media channels. For example, if your customer has shared the brand post publicly on their wall in the past, the likelihood score on the ne

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Case Third Pane