Get a unified view of 2M daily news articles from traditional and digital channels. All in one place.

PR and communications teams are being asked to do more with less. How can they stay on top of 24/7 news and consumer cycles across traditional and digital media channels? Sprinklr Media Monitoring & Analytics delivers the AI-powered, 360° view they need to protect your brand reputation in real-time — while also empowering them to measure impact, prove value, and demonstrate ROI.


of PR and comms professionals say they can improve at measuring and proving their team’s impact on key business goals.


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Sprinklr is trusted by the world's biggest brands
Unlock the industry’s most comprehensive media coverage.

Never miss a single mention across traditional channels by monitoring news, blogs, print, broadcasts, radio, — and unifying it with coverage of 30+ digital channels (including podcasts and social media) in a single media monitoring tool.

Quantify your PR success with centralized media measurement.

Sprinklr’s AI clustering algorithm aggregates billions of messages from more than 500M daily conversations across traditional and modern channels — reducing time-consuming manual event analysis while helping your teams measure the impact and value of your efforts.

Stay on top of crucial stories — and ahead of social media crises.

Media Monitoring & Analytics uses AI-based crisis detection to create early-stage alerts on events that are generating social buzz. It also ensures you’re notified whenever top-tier publications or sites are talking about your business or products, so you can proactively safeguard your brand reputation.

Interested in trying out Social media monitoring?

Sprinklr Social's self-serve plan now comes with in-built listening and insights capabilities. Try it for free!

A crisis can spread worldwide in just an hour — but most brands need 21 hours to respond. How can a media monitoring tool improve efficiency?

When it comes to managing crises, 54% of marketers and PR professionals feel they don’t respond fast enough. With a 24-hour news cycle and consumers interacting with brands online — across all of their preferred social and digital channels — how can PR teams swiftly and effectively launch crisis plans on a global scale?

The key is a unified approach that brings 24/7 monitoring of traditional and digital channels together in one media monitoring tool. Sprinklr Media Monitoring & Analysis leverages the world’s only unified customer experience management (Unified-CXM) platform to capture and analyze data from news, blogs, print, broadcast, radio, and 30+ digital and social channels in real time — and surface the actionable, AI-powered insights that ensure your team has the information they need to strategize quickly, mitigate crises, and protect your brand.

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Optimize the precision of PR measurements and maximize your team’s efficiency during crises with Sprinklr.

Connect with our experts to discuss your goals and explore how AI-powered media monitoring tools can help you:

Go beyond keyword-based crisis reporting with AI-powered stories that integrate real-time data across channels for effective measurements.

Mitigate brand reputation risks with real-time crisis alerts and automated workflows that quickly strategize your action plan.

Benchmark your brand against competitors with an industry-standard reputation scorecard driven by AI classifiers.

Never miss out on critical brand mentions across 5 traditional and 30+ digital and social channels.

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Never miss a beat: explore licensed, copyright-compliant content from Dow Jones Factiva, NLA, and Financial Times — 6500+ leading publications, 400K+ online news domains; millions of blogs/forums; podcasts; 10K+ paywalled news, print and broadcast channels; and 30+ digital and social channels including the X, formerly Twitter and Reddit firehose — for comprehensive PR reporting.

Measure your PR efforts more precisely by leveraging AI to remove 90% of the noise and surface actionable insights.

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Conduct event-level monitoring and reporting — without the need for extensive keywords — with PR stories that automatically group media content about an event across 15+ languages.

Build a comprehensive media database for all of your PR needs.

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Get access to a database of 1M+ journalists and publications — enriched with key performance metrics —and identify the most relevant contacts for your PR story so you can engage with them quickly.

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How P&G leveraged Sprinklr for daily insights to steward important campaigns amid shifting political and social contexts — while mitigating risk and preserving brand reputation.

Leveraging real-time media monitoring across 14+ global teams

P&G utilized Sprinklr’s media monitoring tool to capture 5M+ brand mentions across languages — and share them with PR teams located across the globe.

Unifying PR measurement across channels

P&G’s PR teams are now capable of identifying and analyzing mentions from both traditional and modern channels using one unified tool — driving more consistent and accurate measurements.

Reducing time-consuming, expensive manual effort via automated newsletters

Sprinklr’s newsletter builder gave P&G’s PR teams a streamlined, cost-efficient way to build their newsletters — branded and customized as per specific regional or industry needs.

Uncover how a unified view of crucial trends can build business resiliency.

  • Discover how a complete snapshot of breaking news stories, top posts, and mentions across industries can help you spot a trend before it escalates into a full-blown crisis 

  • Glean insights from publicly available data across digital and traditional channels in one single, unified view instead of analyzing competing data sets from multiple point solutions 

  • Learn all that’s possible with a unified customer experience management (Unified-CXM) platform that helps you proactively listen to the voice of your customers — and protect your hard-earned brand reputation

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Sprinklr Named a Leader in The Forrester Wave™: Social Suites, Q3 2021

Sprinklr is recognized as a Leader in Social Suites by Forrester Research, for the ability to deliver “across all social media needs at equal depth — listening, customer service, organic publishing, and advertising — plus some secondary social products like influencer management and employee advocacy.”

Read the report
“Sprinklr Good for Large Companies”

“Sprinklr makes social media management and tracking metrics easy. At our company, we manage multiple channels across several state, and each channel has a unique audience and voice”

- Review on G2

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Updated as of 30/08/2023

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