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What is Unified Data Connector

Unified Data Connector is a robust solution designed to streamline the integration of external data sources with the Sprinklr platform. It enables seamless data flow across systems, reducing complexities associated with manual data handling, and custom integrations.  ​Enablement Note:  To learn

marketing

Insights

social

Service

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What is Unified Data Connector

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Actions with Autofill rules

Create Autofill Rules to pre-populate content in the publisher window based on the set conditions and is best used to apply properties as soon as a user opts to create a message. Autofill rules are applied to outbound messages, but unlike Outbound Rules which apply when a message is sent for pu

social

Knowledge Base Article

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Autofill rules

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Facebook Workplace Capabilities and Limitations

To utilize the Facebook Workplace channel to its maximum potential, you need to be aware of its capabilities and limitations. Here we list all the capabilities and limitations regarding Facebook Workplace in Sprinklr.Engagement Capabilities and LimitationsCapabilitiesSprinklr SupportedView Facebook

social

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Getting Started

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How to Create a Volumatic Ads Benchmark

To Create an Ads BenchmarkClick the New Tab icon . Under the Sprinklr Marketing - Advertising tab, click Ads Benchmarks within Analyze.In the top right corner of the Ads Benchmark window, click Create Benchmark.In the Create Benchmark window, enter the required field details. Multiple metrics can be

marketing

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Creating a Benchmark

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How to Configure Ads Day Parting

Dayparting is primarily driven by legal regulations where brands in certain business categories aren’t allowed to run ads during certain days and hours. For example, Liquor brands can’t run ads during the night in the UK.Strategy Group allows you to schedule your ads for different days of the week a

marketing

Knowledge Base Article

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Getting Started

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Agent Summary

This section provides the overall work summary and the occupancy of every  agent for the selected time frame. Segregation of all the cases offered to an agent is available thus the Abandoned Rate & Pickup Rate maintained by an agent is calculated. This also reports the overall time spent by ever

Service

Knowledge Base Article

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Reporting & Analytics

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Macro Actions

How Macro Actions help you save the unnecessary number of clicks to supercharge the productivity of your agents.Macros execute multiple actions on an asset in Sprinklr, allowing you to make complex updates in just a single click. It can be applied to various assets and can be configured with a numbe

manual inputs

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macro actions

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Macros

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Create and Publish Bluesky Quote Post from Sprinklr

​Quoting posts on Bluesky allows you to share someone else's content while adding your own perspective. In this article, we will walk you through the steps to create and publish a Bluesky quote post from Sprinklr.​How to Create and Publish a Bluesky Quote PostOpen a new tab and navigate to Sprinklr

social

Knowledge Base Article

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BlueSky

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Best practices to create a good Story Query

Why is it important to create a good Story Query?As PR teams often deal with brand health monitoring and crisis situations, it is critical for them to monitor relevant conversations with the minimum possible noise. Any noise/irrelevant data can hamper the accuracy of PR reports leading to wrong deci

Insights

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Story query setup

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User Opt-in and Opt-out methods

IntroductionBefore you are allowed to send notification messages to customers on WhatsApp, you must first receive consent from the customer to communicate with them via an explicit opt-in process. This is a mandatory requirement from Whatsapp as they don’t want businesses to spam their customers.​Re

Service

Knowledge Base Article

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Advanced Use Cases

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X Ads Reporting Dimensions

Leverage this detailed list of all X dimensions available in Sprinklr's Ads Reporting to gain more insight into your X Ads. Given below is a list of all X dimensions, along with their descriptions.Dimension NameSprinklr Dimension NameDimension DescriptionDateDateBreakdown of Data by Date.DayDay

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Sprinklr Marketing

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Dimensions

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Workload Performance Report

The WFM Workload Performance Report under the Social Analytics Data Source delivers comprehensive insights into Work Type performance metrics, enabling more informed decision-making and operational analysis. Key metrics covered in this Report include forecasted versus actual volume and abandoned cal

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Other WFM Reports

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Changeset Migration

Changesets provide a structured and reliable way to transfer configurations across environments. Typically, teams set up and validate features in development or staging, and once everything is verified, they promote those configurations to production using changesets.The following are supported by c

Knowledge Base Article

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Changeset Migration

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Publishing Tool

Publishing enables you to customize message delivery timing and enhance chatbot interactions. Example: You can publish API responses stored in variables, allowing precise control over when and how they’re published—whether all at once or sequentially—ensuring output meets specific business needs and

Sprinklr Service

20.10

Updated Article

Knowledge Base Article

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Communication Tools

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Manage Export Options in Reporting (Distributed Users)

Export options in Reporting let Distributed users download the data in the Reporting Dashboard. The reporting data can be downloaded in PDF, Excel spreadsheet, PNG, or PowerPoint formats. The user may also opt to schedule the export to send out an automated report to other Sprinklr users or to recip

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Social - SES

DST - SES

Knowledge Base Article

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Reporting (Distributed User)

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TikTok Business Columns: Overview and Creation

Engagement columns in Sprinklr offers a structured way to manage your team’s response workflows through organized dashboards. It enables you to handle inbound messages using streamlined workflows that help route, prioritize, and respond efficiently—ensuring fast and accurate resolutions. With custom

Comment Moderation

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TikTok Business

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Create Columns & Publish on TikTok

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Sprinklr Co-pilot for Benchmarking Dashboard

The Benchmarking Assistant is designed to address the relevant questions across standard use cases for your outbound content, helping you formulate marketing strategies compared to competitors.With the Benchmarking Assistant, you can leverage Sprinklr’s generative AI to obtain answers to the most pe

Insights

Knowledge Base Article

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Sprinklr AI+

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How to create Events?

Events can be programs launched by the brand which are promoted as a part of a brand's marketing activities. Events are usually time-bound, and there can be multiple promotional sub-campaigns to cater to a series of events that together form a larger Marketing Campaign. For example, the events

marketing

Event

Knowledge Base Article

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Configuration & Setup

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Define Y-Axis Scale in widgets

While creating or adding a widget to any of your dashboards, you can use the Define Y-Axis Scale feature (available under the Configuration section). It will help you define the custom values for minimum and maximum Y-Axis along with the step size for the number of divisions.The dashboard widgets su

manage widgets

Insights

Y-Axis Scale

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Define Y-Axis Scale in Widgets

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About Facebook Bid Multipliers

Splitting budgets and optimizing bids based on different targeting attributes leads to over-segmentation of audiences among multiple Ad Sets with relatively smaller audience pools. This reduces the effectiveness of the Facebook algorithm as well as the efficiency of the budget split.Sprinklr Strateg

marketing

Knowledge Base Article

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Setting Up Smart Bidding