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Create a Visual Listening Topic

To uncover valuable and precise insights and listen to conversations around images containing your brand logos and image text (OCRs).Sharing pictures, videos, and memes has become a new language of millions of conversations on social media. With visual topics, you can easily listen to visual insight

Visual Listening

Insights

Visual Based Listening

Knowledge Base Article

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Topic Creation & Setup

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Publish X Organic Cards

Sprinklr gives you a smarter way to manage your presence on X using the Organic X cards. It allows you to easily schedule and publish content, target a specific audience, and engage with your followers on X. Here in this article, we mention the steps to publish these Organic cards.​Pre-requisites: U

social

Knowledge Base Article

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Publish to an X account

RS
Survey Builder Overview

With the Survey Builder module, you can create fully customized surveys using a wide range of pre-built templates and an extensive template library. Whether you choose a template tailored to your needs or build a survey from scratch, you’ll have complete control over questions, themes, and branding.

Sprinklr Insights

Insights

20.10

Updated Article

Knowledge Base Article

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Survey Builder Overview

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Survey Analytics Overview

The Analytics Module provides a robust set of tools designed to analyze survey data across various use cases and organizational hierarchies. It includes:Standard Analytics Feed: An auto-generated report offering quick survey insights, powered by AI for hypothesis validation and text analytics.Custom

Sprinklr Insights

Insights

20.10

Updated Article

Knowledge Base Article

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Survey Analytics Overview

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How to Use Peer to Peer Chat?

The Peer-to-Peer Chat feature is an integrated communication tool that enables seamless internal messaging, eliminating the need for external chat applications. It allows care agents, supervisors, administrators, and quality managers to collaborate efficiently within the Sprinklr platform. Permissio

Service

Knowledge Base Article

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Peer to Peer Chat

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Ad Comment Moderation for LinkedIn

Learn about the new LinkedIn comment moderation capabilities in Sprinklr and how you can use them to monitor and manage all comments and replies within Sprinklr.What Comments can we get?What actions can we take?NotesThe table below provides you with information about the types of comments that can b

LinkedIn

marketing

Ad Comment Moderation

Advertising

Knowledge Base Article

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LinkedIn

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Meta Conversion API Integration for WhatsApp

Sprinklr enables seamless integration between WhatsApp Business Messages and Meta’s Conversion API, providing closed-loop performance tracking for Click-to-WhatsApp (CTWA) campaigns.With this integration, brands can automatically transmit conversion events from WhatsApp conversations, whether bot-dr

Service

Knowledge Base Article

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Conversion API Integration

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Reporting of PII Masking

Note: This feature applies only to the Universal Message Masking template.You can now generate message-level reporting for the number of cases masked using the Masking Configuration in the Reporting Dashboard. This helps you evaluate template performance and test accuracy for debugging scenarios by

Service

Knowledge Base Article

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Masking Templates

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Reporting Dashboard Usage

The Reporting Dashboard Usage Report is a type of analytics report that tracks how users interact with reporting dashboards within a platform or application. It helps organizations understand who is using dashboards, how often, and in what ways, providing valuable insights into user engagement, adop

Service

Knowledge Base Article

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Detailed Dashboards

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X Pro Media

This document provides information for the X Pro Media accounts, which provides whitelisted applications to use advanced capability for videos on X. You can now use enhanced media privileges in Sprinklr with this direct integration to X Pro Media API, this article covers details on the same.Key Feat

social

Knowledge Base Article

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Advanced capabilities

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How to create a custom MM&A dashboard?

Click the New Tab icon. Under Sprinklr Insights, click Media Insights within Learn. ​On the Media Insights window, click on Story Dashboards in the left pane. ​Click the dropdown icon against the dashboard name in the top left corner, and click Create Dashboard. ​On the Create Dashboard popup window

Insights

Knowledge Base Article

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Dashboard setup

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Share workspace rules with relevant User/User Groups

You can share workspace rules with relevant User / User Groups. Previously, sharing a rule capability was only supported for Customer Rules, we have extended the same capability for Workspace Rules.Note that if share settings are updated, then the rule is only visible to the following:Rule OwnerShar

workspace

User

Workspace Rules

social

+3

Knowledge Base Article

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Introduction to Rule engine

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How to See Ad Account Deactivations in Ads Reporting

Previously, users faced significant challenges due to the lack of visibility into deactivated Ad Accounts, leading to disruptions in Ads publishing. This issue has been addressed through the implementation of custom reporting for Account Deactivation.​Now, users have access to comprehensive informat

marketing

Knowledge Base Article

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Advertising Accounts and Permissions Video Overview

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Add Facebook Business Manager Account to Sprinklr

Facebook Business Manager allows you to manage ad accounts, pages, and people having access to them, all in one place. The data for Product Catalogs and Pixels are available at the Business Manager level on Facebook. Hence, you are required to add your Facebook Business Manager account in Sprinklr t

Service

Knowledge Base Article

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Account Addition

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Creating Meta Collection Ads (With Canvas) using Feeds

OverviewSprinklr now supports dynamic Instant Experience (Canvas) creation directly from Automated Campaigns (AC). This eliminates the need to manually pre-create static canvases in Meta and enter Canvas IDs into feeds.With this enhancement, advertisers can dynamically generate cover media, product

marketing

New Article

20.10

Sprinklr Marketing

Knowledge Base Article

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Advanced Use Cases

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Set up an Approval Process in Workflow

Approval Tasks are used to define the direction of the process/workflow. If the task is approved, then the workflow can progress. But if the task gets rejected, then some of the tasks will need to be redone until we reach the desired state. This structure is achieved in the workflow using Approval T

marketing

Workflow Engine

Knowledge Base Article

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Define Tasks in Workflow

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Creating Voice Applications using API

IntroductionThis article provides information on creating and updating Voice Applications and Voice Accounts using external APIs. The API simplifies lifecycle management by enabling automated provisioning and streamlined updates through intuitive and easy-to-integrate endpoints.Use CasesRapidly prov

Service

Knowledge Base Article

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Setting up Voice accounts

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Intent Confidence Threshold

When adding intents to your intent model, you have the option to define a Confidence Threshold. It ranges from 0 to 1, where a score closer to 1 indicates higher confidence in the prediction, while a score closer to 0 suggests lower confidence.This threshold represents the minimum intent confidence

Service

Knowledge Base Article

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Set Up NLU Based Intents

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Sprinklr Social: 20.7 Release Notes

Sprinklr Social is a powerful platform for scaling social media efforts. It offers tools for publishing, engagement, reporting, and more across multiple channels. This release introduces new capabilities designed to elevate customer experiences at every touchpoint, delivering strong business impact.

marketing

Insights

social

Service

Knowledge Base Article

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20.7 Release (5th July '25 Onwards)

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How to Create Saved Audiences

A Saved Audience can be used for specific channel targeting. You can create Saved Audiences in the Audience Manager to be used later in Ads for efficient, easy-to-use targeting.Note: Saved Audiences created on native will not be auto-imported to Sprinklr unless it is used in an Ad or Ad Set, valid f

marketing

Knowledge Base Article

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Create Saved Audience