CAMPAIGN MANAGEMENT PLATFORM
The AI-native platform for global campaign management
Sprinklr Marketing unifies campaign planning, content creation, publishing, and analytics across global teams — all elevated by AI. Accelerate go-to-market, boost performance, and enforce brand governance at scale.
TRUSTED BY THE WORLD’S MOST ICONIC BRANDS
Bring clarity, control and speed to global campaign execution
Unify global teams, workflows and channels
Bring campaign planning, content production, publishing, and performance analytics into one platform. Enable seamless collaboration across regions, functions and agencies with built-in governance, visibility and control.
Elevate execution with AI-powered insights and automation
Supercharge your campaign execution with Sprinklr’s specialized AI purpose-built for CX — from creative insights and content localization to brand compliance and performance optimization.
Transform your campaign performance
Boost content effectiveness, reduce production costs, and improve ad performance while maintaining brand consistency and governance — across every team, market and channel.
Trusted by global brands. Chosen for real results.
Vodafone Germany improved ad productivity and saved up to 42 workdays
“We couldn’t do that if we didn’t have a platform that combines the process, creates automated reports, automatically boosts postings, and makes it so easy to get campaign insights in a holistic way.”
Annika Laurien
Senior Digital Media Manager
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Prada reduced cost per view (CPV) by 40% and saved 7.2 hours per campaign with 100% automation
“It’s not just a tactical win. It’s the foundation for scaling our paid strategy across channels moving forward.”
The Prada Team
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Marico improved engagement by 82% and increased response rates by over 95%
“Marico embarked upon its digital transformation journey in 2019; as a result, we are now better positioned to identify emerging trends. Sprinklr has played an instrumental role in powering this journey towards a future-ready Marico.”
Saugata Gupta
MD & CEO
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EGGER improved team efficiency and streamlined collaboration across 14 global markets
“The data in Sprinklr helps us with social media activities across markets and platforms. We analyze this to understand how social teams achieved their KPIs and to extract any learnings that could improve our groupwide activities or that other teams might replicate."
Marija Mitrovic
Social Media Specialist
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Havas Media Group uses Sprinklr Marketing to execute paid ad campaigns for over 560 clients
“SBA (Smart Budget Allocation) allows us to achieve high performance for middle- to lower-funnel campaigns by automatically shifting budget to the best performing audiences according to criteria precisely defined by our social media team. We’ve seen up to a 35% performance increase for some campaigns thanks to this feature.”
Havas Media Group
VP – Trading operations, Havas Media Group
Read full storyVodafone Germany improved ad productivity and saved up to 42 workdays
“We couldn’t do that if we didn’t have a platform that combines the process, creates automated reports, automatically boosts postings, and makes it so easy to get campaign insights in a holistic way.”
Annika Laurien
Senior Digital Media Manager
Read full storyPrada reduced cost per view (CPV) by 40% and saved 7.2 hours per campaign with 100% automation
“It’s not just a tactical win. It’s the foundation for scaling our paid strategy across channels moving forward.”
The Prada Team
Read full storyGet the Sprinklr Advantage
Sprinklr is the only unified, AI-native platform built to manage your entire campaign lifecycle at a global scale — with best-in-class governance, intelligence and automation.
The only platform for end-to-end campaign management
Eliminate disconnected tools and workflows. With Sprinklr, global teams can manage projects and campaigns from brief to performance on one platform — improving collaboration, speed to market, and operational efficiency.
Extensive AI capabilities across every workflow
Sprinklr AI powers every phase of your campaign management — from brief generation and content creation to optimization, localization, compliance, ad bidding, and performance analytics, helping your teams work faster and smarter.
Best-in-class governance to protect your brand at scale
Sprinklr enables precise control with customizable approval workflows, role-based permissions and AI-powered compliance — including pre-flight scoring, off-brand alerts, and automated content checks across global campaigns.
Analyze every touchpoint — paid, owned and earned — in one place
Sprinklr gives you a complete view of campaign activity by bringing paid ads, organic posts and earned mentions into a single platform, enabling enhanced measurement, smarter optimization, and faster decision-making.
Over a decade of AI innovation built into your campaign management
Sprinklr infuses your campaign workflows with best-in-class AI to help you move faster, stay compliant and drive better performance at scale.
Sprinklr AI uses advanced generative models to instantly create campaign briefs, copy and localized content — accelerating production while maintaining brand tone and compliance.
Automatically analyze creative elements — from CTAs to color palettes — and get AI-driven recommendations on what to scale, pause or adjust to maximize effectiveness.
Sprinklr AI dynamically adjusts budgets, bids and creative delivery in real time, pausing underperforming ads automatically to reduce ad spend and improve return on investment.
Sprinklr AI scans every campaign asset before launch — flagging off-brand content, assigning pre-flight compliance scores, and automating approval workflows to ensure governance across markets.
Sprinklr Copilot delivers instant, conversational access to campaign insights. Simply ask questions about top-performing posts, new content ideas, audience sentiment, and more — and get real-time answers you can act on.
Everything you need to plan, execute and optimize global campaigns
From campaign workflows to cross-channel ads and analytics, manage everything in one place to scale performance.
Campaign Management
Streamline workflows across planning, production, activation and analytics. Reduce content production costs by up to 50%.
Social Media Advertising
Centralize social advertising across 10+ channels and boost ROAS by up to 30%. Manage comments on paid ads and engage with customers in real time.
Unified Marketing Analytics
Uncover real-time performance insights across paid, owned and earned media. Transform your campaign strategy and drive higher marketing ROI.
Integrate Sprinklr with your CRM, DAM, BI tools, and more — so your teams across marketing, sales and service stay connected and aligned globally.
Consistently named a leader by industry analysts
Sprinklr Recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Content Marketing Platforms, for the Sixth Time in a Row
Gartner® Magic Quadrant™
Frequently asked questions
Campaign management software is a centralized platform that helps marketing teams plan, execute, monitor, and optimize campaigns across multiple channels. It streamlines marketing workflows across the board — from briefing and content creation to publishing and performance analysis.
By replacing disconnected tools and manual processes in campaigns, marketing teams can improve collaboration, speed up execution, ensure brand consistency, and drive better results. Most campaign management platforms also support integrations with ad networks, CRMs, and analytics tools to provide a complete view of campaign performance.
An effective campaign management platform should have the following features:
- Support for end-to-end workflows — from campaign planning and content production to cross-channel publishing and campaign analytics.
- Advanced capabilities like AI-driven insights, creative collaboration tools, automated approvals, role-based access, and real-time reporting.
- Enterprise-grade platforms should also include brand governance, localization support, and integrations with CRM, DAM, and ad platforms.
- Scalability, security, and ease of use are critical for large teams managing high-volume, multi-market campaigns.
Campaign management software improves efficiency by centralizing tools, automating workflows, and reducing manual effort. Teams can manage briefs, assets, approvals, and publishing in one place, reducing delays and miscommunication.
Additionally, AI capabilities help generate content, optimize performance, and identify compliance and operational issues early, while real-time analytics enable faster decision-making and continuous improvement.
The result? Shorter campaign cycles, lower production costs, better collaboration, and faster time to market — especially across large, distributed teams.
Large enterprises rely on integrated platforms as a single source of truth, enabling real-time collaboration across internal teams and external agencies. Features like asset libraries, Kanban/Gantt views, and automated task alerts help eliminate bottlenecks and version-control issues. Governance tools enforce brand standards and compliance at scale.
Marketing teams coordinate creative development, localization, and cross-channel execution from a centralized dashboard. Advanced analytics surface top-performing creatives and channels, allowing continuous optimization and consistent execution across markets.
Campaign management tools help enterprise teams plan, launch and measure time-bound marketing initiatives across channels. They support creative planning, asset approvals, campaign scheduling, channel execution and performance reporting — all within a unified workflow.
Marketing automation tools focus on streamlining repetitive workflows such as lead nurturing, behavior-based triggers, segmentation, and email marketing. While campaign management tools are built for cross-functional collaboration, content lifecycle management and governance, marketing automation tools are optimized for continuous, personalized engagement across the customer lifecycle.
Sprinklr Marketing is a campaign management solution powered by our unified, AI-native platform that helps global marketing, creative, and media teams plan, execute, and optimize campaigns at scale. It centralizes campaign planning, content creation, publishing and analytics — streamlining execution across channels and regions.
Built-in collaboration tools enable seamless collaboration, while AI drives efficiency with localization, compliance checks, and performance optimization. By replacing siloed tools with a unified system, Sprinklr accelerates go-to-market, reduces production costs, and ensures consistent, brand-safe content across paid, owned, and earned media.
Sprinklr Marketing powers every stage of your campaign with AI-native capabilities that accelerate execution, enhance compliance, and boost performance at scale.
AI analyzes creative elements to recommend optimizations, while always-on budget and bid adjustments maximize ROI by pausing underperforming ads in real time. Ensure brand governance through automated compliance scoring and approval workflows. Additionally, Sprinklr Copilot offers instant, conversational access to campaign insights, helping teams ask, analyze, and act faster.
Sprinklr Marketing elevates campaign performance using AI at every stage — from brief creation to post-launch optimization. Its specialized, purpose-built AI models deliver insights that help teams localize content, ensure brand compliance, and optimize delivery in real time.
AI continuously analyzes creative elements, audience behavior, and spend efficiency to recommend improvements, adjust bids, and pause underperforming assets automatically. By embedding intelligence across workflows, Sprinklr helps enterprise marketing teams act faster, work smarter, and drive measurable improvements in ROI, engagement, and time to market.
Sprinklr Marketing integrates seamlessly with over 100 enterprise systems to support end-to-end campaign execution. It integrates with a range of other platforms and solutions, including CRMs, DAMs, project management tools, and BI platforms.
These integrations enable marketing, creative, and media teams to sync assets, share data, track workflows, and measure performance — all within a single tool. By unifying your tech stack, Sprinklr ensures better collaboration, faster execution, and a single source of truth for enterprise-wide marketing operations.
Sprinklr Marketing is our unified, AI-native campaign management solution that global brands rely on to manage the full campaign lifecycle — from planning to performance. It replaces disconnected tools with a centralized system for content creation, publishing and analytics, helping teams cut production costs by up to 50% and improve ROAS by more than 30%.
Sprinklr’s built-in AI processes over 450 million data signals daily, powering automated briefs, content localization, creative optimization, and compliance checks — all within a single platform.
Designed for complex enterprise needs, Sprinklr offers role-based access, customizable workflows, and pre-flight controls to ensure brand consistency at scale. Recognized as a Leader in CMP in the Gartner® Magic Quadrant™ for six consecutive years, Sprinklr gives marketing teams the speed, visibility, and intelligence to drive campaign performance globally.