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How Havas Media Group delivers digital innovation for clients, external agencies, and internal teams

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560

clients onboarded to Sprinklr

11

geographies active

Challenge

Havas Media Group, part of the Havas Group, is a global advertising and media agency that operates in more than 150 countries worldwide with 62 Villages, and offers a wide range of services for a large, diverse portfolio of clients. Havas Media Group recognized that in order to succeed in the constantly evolving and highly competitive digital space, it needed to ensure it was delivering meaningful media experiences to its customers, from awareness to conversion. 

In addition to driving successful initiatives for its clients, Havas Media Group also wanted to invest in the success of its internal teams, giving them the governance, scale, data-driven analytics, and reporting to execute campaigns and deliver first-class results across diverse teams and geographies. 

Havas Media Group wanted a scalable digital platform that could:

  • Provide best-in-class brand safety across a large number of clients, channels, teams, and geographies

  • Deliver powerful performance and meaningful, measurable impact

  • Execute innovative media experiences in collaboration with clients, agencies, and internal teams

Lastly, as a digital media pioneer, Havas Media Group needed the right partner to help it drive new solutions and adapt quickly to new digital channels and trends that impact its diverse global client base.

Solution

For more than three years, Havas Media Group has partnered with Sprinklr, the leading unified customer experience management (Unified-CXM) platform, using Modern Advertising’s broad range of capabilities to drive scale, innovation, and performance.

Havas Media Group uses Sprinklr’s Creative Library and Approval Paths to collaborate across clients, creative agencies, and internal teams to create media experiences for targeted audiences in a brand safe environment. These capabilities allow users to quickly draft and manage creatives, route them for approval, and track performance across one platform, at scale, to improve workflows, save time, and mitigate risk.

Sprinklr enables Havas Media Group to deliver brand-safe, high performing, and innovative media experiences for our clients. It's a powerful asset."

Alice Martinier
VP Director, Trading Operations
Havas Media Group

Outcome

Havas Media Group is now using Sprinklr Modern Advertising to execute paid ad campaigns with more than 560 clients. 

In addition to being able to retain and grow business and provide a superior level of service to their global client base, Havas Media Group has also partnered with Sprinklr on a range of innovations, from custom reporting capabilities by region to enhanced chat functionality. Havas Media Group also boasts the largest number of Sprinklr-certified users of any agency partner, and now routinely uses its experience and sophistication with Sprinklr’s AI-driven capabilities to drive even more value to clients. 

“We are always working closely with Sprinklr’s product team on product enhancements and new features and API connections to create a tool that is unique, relevant, and efficiently addresses our clients’ and teams’ challenges,” said Martinier.

Customer:

Havas Media Group, part of the Havas Group

Industry:

Advertising & Media

Company Size:

17,000+ employees operating in 150+ countries

Location:

New York City (Global HQ)

Products Featured:

Modern Marketing & Advertising

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