Differentiate your CX strategy faster with AI-powered competitive insights from 400,000 social accounts.

Competitive research is one of the most time-consuming activities for enterprises. Sprinklr’s Competitive Insights and Benchmarking tools automate competitive intelligence with AI to instantly reveal what the world’s biggest brands are doing across eight different social channels – and which best-in-class experiences offer insights that your own organisation can leverage to differentiate sooner.


of executives say social data will be a primary source of business intelligence moving forward.

The Harris Poll, 2021

Sprinklr is trusted by the world's biggest brands
Transform 10 billion daily predictions into differentiation tactics.

Understand best-in-class marketing rhythms and tactics in near-real time – then use those competitive insights to drive operational efficiencies and create a competitive advantage of your own, all on the only unified customer experience management (Unified-CXM) platform.

Save time and analyse competitors' social performance at scale.

Benchmark your social performance in real time against competitors or other best-in-class brands: Sprinklr AI automatically gathers and analyses content to deliver deep insights that go beyond engagement metrics and number of posts.

Unlock years of competitive insights to stay on top.

Compare your performance against more than 400,000 social accounts on 8 digital channels and leverage years of historical insights to identify the opportunities and strategies that can keep you ahead of competitors.

Interested in trying out Competitive benchmarking?

Sprinklr Social's self-serve plan now comes with in-built listening and insights capabilities. Try it for free!

How can Competitive Insights and Benchmarking tools help you identify up to 230,000 potential customers?

To stand out in a competitive marketplace, today’s enterprises need to listen in real time, learn what competitors and customers are doing and act fast on these insights. But the task of managing so much unstructured data scattered across a broad spectrum of modern channels prevents many businesses from properly benchmarking and rising above the noise.

Competitive Insights and Benchmarking tools can help brands identify key opportunities for differentiation and set them up to capitalise on growth drivers that were either missed by the competition or previously led by competitors. These benchmarking tools can transform publicly available data – from social activity, comments, shares, likes and even response times – into competitive, actionable insights that can drive brand differentiation, accelerate growth and reduce costs.

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Set your brand apart from competitors with Sprinklr Competitive Insights and Benchmarking.

Connect with one of our Sprinklr Insights experts to discuss your goals and explore how you can:

Grow your business with AI-powered insights that analyse data in real time to help teams enhance brand performance, optimise content strategy and estimate paid initiatives and customer support response times.

Proactively make decisions by using AI to automatically detect anomalies in data sets – so your teams can stay agile when markets or competitors shift.

Decrease costs with AI-powered automation that collects, categorises and analyses content – improving the quality of your data and removing human error.

Gain competitive intelligence efficiently from the eight most popular social channels.

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Gather, monitor and manage data and insights from modern digital and social channels, including Facebook, Twitter, Instagram, YouTube, Quora, Twitter, VK and Sina Weibo.

Find out more about Social Listening

Proactively identify trends across an ever-growing spectrum of organic social content.

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Understand what’s performing instantly with intelligent machine learning models that identify qualifying activities based on predefined categories.

Act fast on opportunities to differentiate.

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Use AI-powered insights to differentiate your brand from the competition and compare brands’ performances against each other.

Princess Cruises logo white

How one of the world’s largest cruise lines proactively pivoted in a pandemic to save $15,000 in 30 days.

Targeting opportunities to stand out from competitors

Princess Cruises partnered with Sprinklr to create a Benchmarking Dashboard targeting opportunities to re-engage with travellers and re-launch cruises as a trusted option.

Collecting Competitive Intelligence on 12 key brands in real time

Competitive Insights and Benchmarking delivered real-time brand awareness metrics, comparing sentiment and engagement against key competitors and transforming that data into actionable reports for leadership teams.

Saving time and reducing costs in less than one month

By leveraging Sprinklr's Unified-CXM platform to bring all of this analysis together in one convenient dashboard, Princess Cruises saved time and money – with $15,000 in savings in just 30 days.

Sprinklr named a Leader in The Forrester Wave™: Social Suites, Q3 2021

Sprinklr is recognised as a Leader in Social Suites by Forrester Research, for the ability to deliver 'across all social media needs at equal depth – listening, customer service, organic publishing and advertising – plus some secondary social products, like influencer management and employee advocacy'.

Read the report
‘Sprinklr good for large companies’

 ‘At our company, we manage multiple channels across several US states, and each channel has a unique audience and voice. Sprinklr makes social media management and tracking metrics easy.'

– Review on G2

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Updated as of 30/08/2023

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