Marketing Agents
Marketing Agent is Sprinklr's agentic social media management solution that automates the social marketing lifecycle, from discovering insights to creating assets - within a single persistent context layer.

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Marketing Agent Overview

OverviewMarketing Agent is Sprinklr's agentic social media management solution that automates the social marketing lifecycle, from discovering insights to creating assets - within a single persistent context layer. Unlike traditional marketing tools, where teams manually translate insights into

Sprinklr Social

New Article

Social - SES

26.7

Knowledge Base Article

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Marketing Agents

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Brand DNA

OverviewBrand DNA is the foundation of the Marketing Agent Context Layer. It stores your brand's identity, voice, values, messaging, and visual guidelines in one place, enabling the Ideation agent to generate the right ideas and Content Creation Agent (aka Creative Agent) to consistently genera

Sprinklr Social

New Article

Social - SES

26.7

Knowledge Base Article

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Marketing Agents

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Ideation Agent

OverviewThe Ideation Agent is an AI-powered ideation system within the Marketing Agent ecosystem that helps social media teams transform performance data into actionable content ideas. Built on Sprinklr's unified data infrastructure, the Ideation Agent analyses organic performance metrics, paid

Sprinklr Social

New Article

Social - SES

26.7

Knowledge Base Article

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Marketing Agents

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Creative Agent

OverviewThe Creative Agent is the asset generation component of Sprinklr Marketing Agent. It transforms ideas, briefs, and campaign objectives into publish-ready creative assets, including images, carousels, and short-form videos across 5 channels, which include Facebook, Instagram, LinkedIn, X and

Sprinklr Social

New Article

Social - SES

26.7

Knowledge Base Article

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Marketing Agents

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Document Center

OverviewDocument Center is a centralized knowledge repository within Marketing Agent (Social Media Agent) where you can upload, manage, organize, and maintain brand-owned strategic and operational marketing documents. The Document Center supports the Marketing Agent Context Layer by: Ingesting brand

Sprinklr Social

New Article

Social - SES

26.7

Knowledge Base Article

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Marketing Agents

Account Health Alerts

Reference Guide for Sprinklr Social

Getting Started with Sprinklr Social

Advocacy

Channels

Sprinklr Social Glossary

Digital Asset Manager

Display and Presentation

Distributed

Engagement

Governance

Link in Bio

Marketing Agents

Publishing

Reporting

Rule Engine

Social Copilot

Sprinklr AI+

User Generated Content