Sprinklr Marketing Glossary

If you are new to Sprinklr, before starting with Sprinklr Marketing, it might be beneficial to look at the basic constructs of Sprinklr. Let’s examine the two important constructs - Universal entities and User Management.

Universal Entities

Unlike other platforms with fragmented architecture across their products, Sprinklr works on Universal Entities. Some of the essential Sprinklr-specific Universal entities with which you will repeatedly work in Sprinklr Marketing are called out below.

Campaign & Sub-Campaigns

Message

Message Idea

Tasks

Requests

Paid Initiative

Ad Set

Ad Variant

Strategy Groups

Macros

Naming Convention

Custom Fields

Approval Workflows

User Management Permissions

Sprinklr has Enterprise grade user management and permissions. Users added in Sprinklr are automatically added to dynamic user groups and provisioned with appropriate roles and permissions.You can read more about governance here

Users

User Group

Roles & Permissions

Workflow Management

Task Management

Creative Management

Automated Ads

Marketplace

Content Templates

Rule Engine & Automation

Reporting and Analytics

Collaboration and Notifications

Audience Management

Editorial Calendar

Projects and Portfolios

Request Management

PM FAQs

Persona Apps

Getting Started

Email Marketing

Getting Started with Sprinklr Marketing

Automations

Brief Templates

My Tasks and My Team Task

Integrations

Production Dashboards

Campaign Management

Content Planning & Publishing

Journey Facilitator

Reporting & Analytics

Sprinklr Marketing Glossary

Ads Publishing

Social Channels

Programmatic Channels

Cross Platform Integrations

Lead Management

Reporting & Analytics

AI Powered Optimizations

Ad Comment Moderation

Audience

Governance

Admin Settings

Automation & Creation

Creative Library