- Product SuitesPlatformSPOTLIGHT
Sprinklr named a Leader in The Forrester Wave™: Social Suites, Q4 2024
Read full reportSprinklr named a Strong Performer in The Forrester Wave™: CCaaS Platforms, Q2 2025
Read full report - SPOTLIGHT
Aramex delivers world-class CX with AI-powered CCaaS and 24/7 customer care
Read full storyAcer streamlines workflows across global markets and transforms the customer experience
Read full story - SPOTLIGHT
Check your AI maturity in minutes and get a free report with strategies to improve your AI readiness
Get startedNorthwestern Mutual uses Sprinklr AI to power its most successful social campaign ever
Read full story - SPOTLIGHT
Uber achieves industry-leading SLA and response times
Read full storyDeutsche Telekom rings in the future of CX with AI-powered CCaaS
Read full story - SPOTLIGHT
Sprinklr wins Cloud-Based CX Solution of the Year at the 2025 CCW Excellence Awards
Learn moreJoin a culture where kindness and customer obsession defines everything we do
Learn more Latest release
Release library
SPOTLIGHTAramex delivers world-class CX with AI-powered CCaaS and 24/7 customer care
Read full storyAcer streamlines workflows across global markets and transforms the customer experience
Read full story
Sprinklr Marketing Glossary
If you are new to Sprinklr, before starting with Sprinklr Marketing, it might be beneficial to look at the basic constructs of Sprinklr. Let’s examine the two important constructs - Universal entities and User Management.
Universal Entities
Unlike other platforms with fragmented architecture across their products, Sprinklr works on Universal Entities. Some of the essential Sprinklr-specific Universal entities with which you will repeatedly work in Sprinklr Marketing are called out below.
User Management Permissions
Sprinklr has Enterprise grade user management and permissions. Users added in Sprinklr are automatically added to dynamic user groups and provisioned with appropriate roles and permissions.You can read more about governance here
Workflow & Task Management
Task Management
Creative Management
Automated Ads
Marketplace
Advertising APIs
Content Templates
Rule Engine & Automation
Reporting and Analytics
Governance & Permissionning
Collaboration and Notifications
Audience Management
Editorial Calendar
Projects and Portfolios
Request Management
Sprinklr AI+
PM FAQs
Persona Apps
Getting Started
Email Marketing
Getting Started with Sprinklr Marketing
Ads KB Articles Placeholder
Automations
Brief Templates
My Tasks and My Team Task
Integrations
Production Dashboards
Campaign Management
Sprinklr AI+
Content Planning & Publishing
Journey Facilitator
Reporting & Analytics
Sprinklr Marketing Glossary
Reference Guide for Sprinklr Marketing
Ads Publishing
Social Channels
Retail Channels
Programmatic Channels
Cross Platform Integrations
Lead Management
Reporting & Analytics
AI Powered Optimizations
Ad Comment Moderation
Audience
Governance
Admin Settings
Automation & Creation
Creative Library
English (US)
Sprinklr Help Center