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Sprinklr Marketing: 20.7 Release Notes

Sprinklr Marketing unifies and enhances marketing efforts across channels. It centralizes content creation, campaign management, and performance analytics for both organic and paid campaigns. This release introduces new capabilities designed to enhance customer experiences across all touchpoints.

marketing

Insights

social

Service

Knowledge Base Article

 • 

20.7 Release (5th July '25 Onwards)

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Sprinklr v15.5.0 – Sprinklr Service Capabilities and Enhancements (Consolidated)

Sprinklr's latest release offers a number of exciting new capabilities designed to empower your business to create meaningful customer experiences at every touchpoint. Read about Sprinklr's latest platform enhancements below!Note: To export this page as a PDF, use your browser's print functionality

experience:space

New Capabilities and Enhancements

15.4.5 Release

Modern Care Capabilities and Enhancements

+9

release_note

 • 

v15.5.0 (July)

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Capabilities and Limitations of the Audience Manager

Retargeting custom audiences is an effective way of remarketing to keep your brands in front of bounced traffic after they leave your website. This will help you unlock the full potential of your advertising strategy by reaching the major chunk of users who do not convert right away. In this referen

marketing

Knowledge Base Article

 • 

Troubleshooting & FAQs

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Compose LinkedIn Conversation Ads

Engage your prospects in a more targeted, personalized, and effective way using Conversation Ads on LinkedIn.To drive quality results in today's evolving landscape, you need to have quality conversations with professionals. Conversation Ads on LinkedIn are a great way to reach and engage your c

marketing

Knowledge Base Article

 • 

Compose LinkedIn Ads

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Snapchat Advertising Parity

Learn about Sprinklr's capabilities on Snapchat Advertising that are at par and even better than you can get on the native platform.​Through Snapchat Ads in Sprinklr, you can advertise to an audience of more than 186 million daily active Snapchatters (https://forbusiness.snapchat.com/), allowin

Engagement

marketing

paid

Ads Manager

+3

Knowledge Base Article

 • 

Advertising Channel Parity

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Validate classifications of an existing model in AI Studio

In this article, we will guide you through the process of validating insights for a model in Sprinklr's AI Studio. If you want to create a new training project for the Text Classifier model, please refer to the article AI Studio (Text Classifier) - Create New Model Training Project. The followi

Insights

Text Classifiier

ai studio

Validate Existing Model for Text Classifier

Knowledge Base Article

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Validate classifications of the existing model

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What are Audit Checklists/Evaluation Forms

In Quality Management, both Manual Audit Checklists and Automated Checklists are built on the same underlying framework and use a common entry point through the Checklist Builder. While both are applied differently in manual and automated workflows, their structure, creation flow, core configuration

Service

Knowledge Base Article

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Audit Checklist Builder

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Data Onboarding Using Mailchimp

Marketers use Mailchimp for managing email automation to target customers and potential prospects. Mailchimp gives a better understanding of who you are marketing to, that is, the demography and behavior of your customers, thus making it easy to send the right message to them. Based on the knowledge

experience:space

Importing Profiles

Insights

article:howto

+6

Knowledge Base Article

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Integration Guides

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Bulk import/export Business Locations

Learn how you can import and export your business locations in bulk using Location Insights.​Location Insights supports the bulk import and export of Business Locations. Using the Bulk Import capability, you can add or update a large number of business locations at once without the need to follow st

Insights

import business locations

export business locations

Knowledge Base Article

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Business Location Configuration

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ICE Server Test Troubleshooting Tips

ICE (Interactive Connectivity Establishment) a framework used in real-time communications (like voice and video calls) to help devices find the best path to connect with each other. Sprinklr calls use ICE to find the best network path. STUN helps detect public IPs for direct connections, while TURN

Sprinklr Service

New Article

20.10

Service

Knowledge Base Article

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ICE Server Test - Troubleshooting

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How to Create "Do Not Reach" Lists from X

What is X Do Not Reach List?As an advertiser, you might encounter individuals who should not be exposed to any of your X Ads campaigns. To efficiently prevent these individuals from being targeted, we suggest establishing a Do Not Reach List (DNRL) by uploading a roster of their user identifiers. Th

marketing

Knowledge Base Article

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Create Do Not Reach Lists

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Get Average Customer Wait Time in Sprinklr IVR

In today's fast-paced business landscape, providing exceptional customer service is paramount for building strong customer relationships. Minimizing wait times during service interactions is crucial in achieving high customer satisfaction. To address this, Intelligent Voice Response (IVR) systems ut

Service

Knowledge Base Article

 • 

How to Setup Business Logic

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Inbound Agent Persona Overview

Inbound Agent Persona provides enhanced usability of the Sprinklr platform with all the items required for an agent during their conversation with the customers, as well as it helps agents to monitor their performance and increase productivity using persona features which specifically are targeted t

Service

Knowledge Base Article

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Overview of Simplified Inbound Agent Experience

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Facebook & Instagram Ads Reporting Metrics

​Leverage this detailed list of all Facebook and Instagram metrics available in Sprinklr's Ads Reporting to operate the reporting dashboard better. Given below is a list of all Facebook and Instagram metrics, along with their descriptions.Facebook Metric NameSprinklr Metric NameDescriptionnot-i

26.1

marketing

Updated Article

Sprinklr Marketing

Knowledge Base Article

 • 

Reporting & Analytics

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Sprinklr Service: 20.2 Release Notes

Sprinklr Service unifies customer experiences across voice, digital, and social channels. This release delivers advanced capabilities, enhancing efficiency and enabling businesses to craft consistent interactions across all touchpoints.

marketing

Insights

social

Service

Knowledge Base Article

 • 

20.2 Release (4th Feb '25 Onwards)

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Automatic Routing of Messages

Sprinklr offers automatic routing of messages to ensure that customer inquiries, complaints, and requests are handled promptly and efficiently. The Rule Engine can be used to set up rules that automatically assign incoming messages to specific teams or agents based on various criteria such as messag

Service

Knowledge Base Article

 • 

Assignment Engine Use Cases

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Buy Phone Number and Add Regulatory Bundle

Buy a Twilio Phone Number from ConsoleTwilio's Console site allows you to quickly search and provision phone numbers for your project. From the Console search, filter phone numbers based on location, phone number type, capabilities, and more - all with our easy to use GUI. Continue reading for

service channels - voice

Service

Knowledge Base Article

 • 

Buy Phone number and Adding regulatory bundle

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Agent Summary

This section provides the overall work summary and the occupancy of every  agent for the selected time frame. Segregation of all the cases offered to an agent is available thus the Abandoned Rate & Pickup Rate maintained by an agent is calculated. This also reports the overall time spent by ever

Service

Knowledge Base Article

 • 

Reporting & Analytics

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Create a Message Idea

Learn how to create Message Ideas which are content placeholders that do not require full message details such as the actual message content, details, and targeting. Create Message IdeaIn the top right corner of the Navigation Bar click the Publishing Options icon and select Create Message Idea from

marketing

Message Idea

publishing

Knowledge Base Article

 • 

Content Creation

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Slack Integration for Smart Sprinklr Alert Notifications

Sprinklr integrates with Slack to enable the social team to easily see Sprinklr impactful content in a connected Slack channel. The Sprinklr and Slack integration allows you to visualize other most impactful Sprinklr content in Slack. The integration allows customers to see the alerts that they are

experience:space

Smart Sprinklr Alert Notifications

article:howto

feature:integrations

+5

Knowledge Base Article

 • 

Slack