A new generation of investors - GenX and GenY - are building massive wealth. But agents in Financial Services aren’t meeting these consumers where they’re most comfortable: on social media.
Why? Advisors are hesitant to dive into social sales because of 3 common challenges. But the opportunity to drive more leads and conversions with social sales is tremendous — as long as you have a great partner that can help you ensure compliance and mitigate risk.
Sprinklr has pulled together the data you need to know about the risks and rewards of social sales, including:
The vast market opportunity that GenX and GenY customers represent
The correlation between active social media engagement and revenue
Potential risks of off-brand social engagement
Key success metrics enjoyed by brands that partner with Sprinklr