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Interactive Filters: Option to Update and Manage Date Range through Shareable URLs

Sprinklr Display and Presentations offers interactive filters to be included in shareable URLs directly for supervisors and stakeholders, allowing for more dynamic storytelling.Now you can directly change the date range temporarily from the shared URL for important KPIs to visualize and monitor how

Display - SES

Social - SES

Knowledge Base Article

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Display

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How to Clear Stop Loss Strategy Groups from Ads

Stop Loss evaluates and pauses ads that are exceeding your target CPA or not meeting your goal based on your configuration. However, at times, you want to be able to make some of the ads paused by Stop Loss active again so that they can start spending. Clear Stop Loss assists you with this action to

Knowledge Base Article

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Setting Up Stop Loss

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AI Creative Insights Best Practices by Channel

SUMMARYThis article lists all the best parctice rules that is configured to understand if the creatives align with channel best practicesRules for aspect ratio for different channelsChannelMedia TypeAspect RatioLinkedInImageAspect Ratio is 1.91:1 or 1:1 or 2:3 or 4:5LinkedInVideoAspect Ratio is 16:9

Knowledge Base Article

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Functionalities

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How to Configure Stop Loss Strategy Groups

Strategy Groups allow you to set your optimization strategy based on your specific needs. Stop Loss is one of the key optimizations that identify bad ads and stop them. It saves your funds and ensures the delivery of your ads to the right audience. Stop Loss evaluates and pauses ads that are exceedi

Knowledge Base Article

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Setting Up Stop Loss

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Smart Ad Rotation Strategy Group Video Overview

Learn how you can run the best performing Ad Variants for the longest time using Sprinklr's Smart Ad Rotation in Strategy Groups. Sprinklr maintains the desired number of active Ads per audience while automatically pausing down underperforming Ads and activating new ones in their place.​​

Knowledge Base Article

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Overview

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Review Table widget

The Review Table widget is a tool used to gain insights at a message level. It displays each conversation in a tabular format, with the content of messages highlighted according to sentiment. Sentences within the message are highlighted in green, orange, and red to indicate positive, neutral, and ne

Review Table Widget

Knowledge Base Article

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Types of Widgets

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How to Take Actions based on AI Creative Insights using Rules

Users can now pause ads containing unenriched creative that is not brand-compliant using the Rule Engine. This feature utilizes a new field called 'Enrichment Status', which includes two parameters at the ad variant level: Creative Insights: Logo PresentCreative Insights: Brand PresentThe

AI-Powered Creative Insights

Knowledge Base Article

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Advanced Use Cases

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Apply Strategy Groups to Ad Campaigns

Exponentially improve return on ad spend by combining optimization tactics that have a compounded effect on your advertising results.Optimizing multiple variables that comprise your campaigns, ad sets, and ads is a difficult decision that can often lead to a “set it and forget it” strategy. With the

Knowledge Base Article

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Setting up Strategy Groups

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Create Strategy Group

The Strategy Group capability within Ads Manager helps you easily create and apply various optimizations to your ad campaigns. This capability provides a platform where you can add parameters that are common to multiple optimizations from a single place.You can add one or more (Smart Budget, Smart B

Knowledge Base Article

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Setting up Strategy Groups

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How to Configure Smart Budget Strategy Groups

Manage your budget and make the most of your ads using Smart Budget Strategy Groups.While creating a Strategy Group within Ads Manager or Ads Composer, you need to add your budget details. Creating a Smart Budget Strategy Group will provide an insight into how you want your budget to be handled. Bas

Knowledge Base Article

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Setting Up Smart Budget

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Smart Budget Strategy Group Behaviour By Channel

Smart Budget is available for Facebook, Pinterest, LinkedIn, Twitter, Snapchat, TikTok, Reddit, Google Ads and LINE. The behavior of Smart Budget differs for different channels.​How does the behavior differ for various channels?A broader principle in Smart Budget will get availed on the level where

Knowledge Base Article

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Overview

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Pacing Control Strategy Group Video Overview

Learn about how to easily monitor campaign pacing and control budgets without the need to manually track spend using Strategy Group Pacing Control.

Knowledge Base Article

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Overview

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Advanced Use Cases of AI Creative Insights

Use case 1: Check which aspect ratio is performing better in a particular placementIn the creative elements tab, in the performance by aspect ratio widget, edit the widget to add a placement dimension which will give a breakdown of placement vs aspect ratioThis gives an idea of which aspect ratio is

Knowledge Base Article

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Advanced Use Cases

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ASR Contextualisation of Entities

OverviewIntroducing the concept of improving ASR(Automatic Speech Recognition) system accuracy and efficiency through data type hints.Adding Data Type Hints for Voice BotWhen collecting specific information (e.g., mobile number), provide a data type hint to the ASR system.Pass a hint like 'nume

Knowledge Base Article

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Setup Entities

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TikTok Business Columns: Overview and Creation

Engagement columns in Sprinklr offers a structured way to manage your team’s response workflows through organized dashboards. It enables you to handle inbound messages using streamlined workflows that help route, prioritize, and respond efficiently—ensuring fast and accurate resolutions. With custom

Comment Moderation

TikTok Business

Knowledge Base Article

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Create Columns & Publish on TikTok

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Agent Summary

This section provides the overall work summary and the occupancy of every  agent for the selected time frame. Segregation of all the cases offered to an agent is available thus the Abandoned Rate & Pickup Rate maintained by an agent is calculated. This also reports the overall time spent by ever

Knowledge Base Article

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Reporting & Analytics

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Call Centre Performance Overview

This report summarizes the overall call center performance that are necessary for a leadership view.Call Count - SplitOutbound Call Count: Number of outbound calls made.Dialer Calls: Number of calls offered to the agents through various dialers (preview, predictive & progressive).Manual Call Cou

Knowledge Base Article

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Reporting & Analytics

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Favorite macros

You can pin the macros to the top of their list of available macros. To pin macros, you are required to check the Favorite this macro for all visible users in the Create Macro window. Please note that the macro can be pinned/unpinned only from the Create or Edit Macro window.Going forward, a macro c

Knowledge Base Article

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Get started with macros

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Create a PII Masking Template in AI+ Studio

Masking is the process of hiding or obfuscating sensitive information to protect it from unauthorized access. AI+ Studio allows you to create masking templates to define how sensitive data should be masked, ensuring compliance with security and privacy policies. This guide explains how to create a P

Knowledge Base Article

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PII Masking

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Snapchat Audience Targeting

Advertise on Snapchat and reach a wider group of audience.​Through Snapchat Ads in Sprinklr, you can advertise to an audience of 186 million daily active Snapchatters, allowing your brand to reach a highly engaged and active audience. To learn more, click Ads Composer.​​Enablement Note: The use of t

Knowledge Base Article

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Compose Snapchat Ads