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Market Analytics

Market Analytics dashboard focuses on metrics such as Types of engagement by time and day, Types of engagement by channels, fan keywords, and Brand activity keywords. These metrics can be used to perform market analysis for various brands.You can access this dashboard by:Clicking the New Tab icon. U

Reporting

Knowledge Base Article

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Standard Marketing Reporting Dashboards

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Tree Map Widget

Tree Map is a type of data visualization that displays hierarchical data using nested rectangles or squares. Each rectangle represents a single item or category in the hierarchy, and its size is proportional to a specific metric, such as the item's value or relative size, compared to other item

Listening Widgets

Tree Map Widget

Knowledge Base Article

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Types of Widgets

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Email Archival via Webhooks

Data ingested from Social Channels and Platforms in Sprinklr can be archived to Enterprise Information Archiving Tools so that brands can have a Data repository for Governance and Compliance use cases. The Data remains secure in the necessary WORM-compliant systems. This ingested data can be convert

Integrations

Email

archival

Webhooks Info

Knowledge Base Article

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Integration Guides

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Smart Approvals

Smart Approvals assists campaign managers while approving the content. While engaging with customers, users can publish posts via approval paths through Sprinklr AI. Smart Approval helps brands avoid the risk of inappropriate content getting approved. It generates flags to approve with respect to co

Smart Approval

Smart Approvals

Knowledge Base Article

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Leverage AI in publishing

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Ads Pixel Overview

What is an Ad Pixel?A pixel is a small piece of code that places a blank 1x1 pixel image on your website & allows website owners to track user behavior on their website. The pixel is placed on the website and is triggered when a user performs a specific action. The pixel can then send data back

Knowledge Base Article

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Getting Started

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Ads Pixel Permissions & Governance

When it comes to managing pixels on a platform, it's important to have a clear understanding of the process involved. Pixel governance refers to the management and configuration of pixels that track user actions and conversions. This process is essential for users who want to optimize their ad

Knowledge Base Article

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Getting Started

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Advocacy Analytics

Using Advocacy Analytics dashboards, you can see actionable insights into content performance, advocate activity, and more that can then be shared with your team. To navigate to the advocacy homepage:Click the New Tab icon. Under Sprinklr Marketing, switch to the Marketing section.Then click Advocac

Reporting

Knowledge Base Article

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Standard Marketing Reporting Dashboards

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Stream widget

The Stream widget, or Conversation Stream, shows all the conversations related to a particular topic/keyword query. It will show entire conversations with their message properties shown below each conversation. From the Stream widget, you can also manage macros, assign and engage with the conversati

Knowledge Base Article

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Types of Widgets

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Facebook & Instagram Advertising Parity

Learn about Sprinklr's capabilities on Facebook advertising that are at par and even better than you can get on the native platform.​Last reviewed: 23rd June 2025Last updated: 23rd June 2025​Note: The last reviewed date denotes when the article was reviewed for any changes.The last updated date

Knowledge Base Article

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Advertising Channel Parity

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Add Speech Profiles

Speech Profile defines how your system converts text to speech (TTS) and speech to text (STT) within voice-based interactions like IVR and Voice Bot applications. It enables you to configure language settings, voice tone, speed, pitch, and recognition models tailored to your business needs.By settin

Knowledge Base Article

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Setting up Speech Profiles

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Create Volumetric Alerts in Benchmarking

An effective early warning system triggers alerts when a pre-defined specific threshold criterion is met. ​The new Benchmarking alert module covers alert configuration for all the data powered by the Benchmarking data source. The key sections of the alert form in Benchmarking module are explained be

Create Volumetric Alerts in Benchmarking

Knowledge Base Article

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Alerts in Benchmarking

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Campaign Autofill Rules

SummaryYou can create campaign autofill rules for auto-filling campaign properties. This rule pre-fills all the custom fields that are common to the Source and the Campaign. You can also use these rules to automate certain actions with respect to a campaign.How to Set-UpClick the New Tab icon and se

campaigns

rules

Autofill Rule

Knowledge Base Article

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Campaign Rules

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Accessing Visual Insights

To access Visual InsightsClick the New Tab icon. Under Sprinklr Insights, click Visual Insights within Learn. This will take you to the Visual Insights standard dashboard. Here, click Add Filter and select topic(s) for which you would like to see visual insights. Note: You can use either a visual to

Visual Insights

Accessing Visual Insights

Knowledge Base Article

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Accessing Visual Insights

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Youtube Account Insights

You can leverage Youtube insights to learn more about overall trends across your followers and understand how your content is performing with your audience. You can also view insights for specific posts, stories, and videos that you've created to see how each one performed and how people engage

Knowledge Base Article

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Report on YouTube activities

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VKontakte Reporting Glossary

Account Level MetricsFor VKontakte Reporting Glossary, the following metrics are account level. These metrics will be used with corresponding dimensions, e.g. VK Group Visitors by Age Range + Age Group, VK Group Visitors by City + City, etc.MetricsDescriptionVK AlbumsThe total count of the number of

experience:space

cloud:core

article:howto

channel:vk

+5

Knowledge Base Article

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VK

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Advanced Filtering in Production Dashboard

In this article, you will learn how to apply advanced filters on entities in Production DashboardAbout Advanced FilteringMaximize your filtering options in the Production Dashboards by utilizing advanced filtering during Tab Configuration. Additionally, you can apply advanced filters directly while

Manage Production Dashboards

quick filters

Filtering

Production Dashboard

Knowledge Base Article

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Advanced Filtering

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Compose Meta Marketing Messages for WhatsApp

The Marketing Messages objective in Meta campaigns helps you deliver marketing messages to people more likely to engage in conversations with your business on WhatsApp. You can create and manage these campaigns directly from Sprinklr. In this article, we’ll guide you through creating a Marketing Mes

Knowledge Base Article

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Facebook Ad Formats

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How does the Google Analytics Ads Integration Work?

1. [Publishing] Web Analytics​Using Web Analytics, a profile can be created which could be used to automatically append unique and custom tracking codes to Website URLs of Outbound Posts or Ads specific to business needs in form of required utm helping to minimise the time required to manually app

Knowledge Base Article

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Setting Up Google Analytics

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Pinterest reporting glossary

In this article, you learn about all the reporting metrics & dimensions available for Pinterest.Pinterest account metricsMetricsDescriptionPinterest User Board CountThe number of Boards by the Pinterest Account.Pinterest User FollowersThe number of Followers of the Pinterest Account profile. Thi

Pinterest

Reporting

Knowledge Base Article

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Engage, publish and report on Pinterest

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Reporting for Tumblr

Sprinklr reporting will include data from your added Tumblr accounts in Inbound Volume and Outbound Engagement. There are a number of Tumblr-specific metrics that you can use to create custom Reporting widgets and dashboards:TermDescriptionTumblr Blog FollowersThe number of users currently following

Reporting for Tumblr

Knowledge Base Article

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Tumblr