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Persona App Overview

The Customer Feedback Management App streamlines survey creation and distribution, delivering deeper, actionable insights that enhance decision-making and customer strategies. It helps organisations effectively collect feedback, gain valuable insights and take meaningful actions to boost customer sa

Sprinklr Insights

Insights

20.10

Updated Article

Knowledge Base Article

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Persona App Overview

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Rule Validation

Sprinklr's Rule Engine uses validation checks to help make sure that the Rules you create will work as expected. Validation checks in the Rule Engine ensure that Rules are viable and that Rules are not created with errors that can prevent the Rule from working.Below, we'll cover the valida

rule validation

core

automation

social

+2

Knowledge Base Article

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Introduction to Rule engine

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Migrating dashboards to PI Persona App

Sprinklr’s innovative Product Insights Persona App will offer a revamped user experience designed to provide more granular insights into products. The app aims to revolutionize Product Insights by transforming it from a mere reporting tool into a comprehensive end-to-end solution. It leverages AI to

Insights

Knowledge Base Article

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Advanced Concepts

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Leveraging Smart Responses to improve average handle time

How to use Smart Responses in Agent Console and Care Console to provide AI-generated brand-compliant responses and improve agent AHT (Average Handling Time).Sprinklr supports the enablement of an AI-generated and trained Smart Response Model to suggest responses to the agents. The AI learns and reco

Service

Knowledge Base Article

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Publishing Functionalities

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How is a story created?

Grouping of articles under a particular storyThe title and content of a news article are the two main entities that decide the story to which an article will be added. Thus, for every article entering the Sprinklr database, the title and content of the article are analyzed using our advanced AI algo

Insights

Knowledge Base Article

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Media Stories

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Website Analytics

Website analytics enables you to understand how users interact with your Knowledge Base. This helps you to optimize content and improve user experience. This section provides detailed insights into user behavior, including page views, session durations, and navigation patterns. By analyzing these pa

Service

Knowledge Base Article

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Reporting and Analytics

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Advertising Crisis Switch

You can activate the Crisis Switch within Sprinklr Marketing (Ads) to instantly shut down your advertising activities for all or selected ad accounts across channels. On activating this capability, all your Paid Initiatives, Ad Sets, and Ad Variants for selected accounts will cease to run.If you wou

marketing

Advertising

Knowledge Base Article

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Ads Crisis Switch

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News as a Listening source

By adding News as a Listening Source, you can listen to and learn from News data.News helps in mass education and information, providing the latest news and current events around the world. Online articles are written specifically for the web and tend to be more concise, as it makes it easier to rea

Insights

News as a Listening Source

Knowledge Base Article

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Web Sources

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News as a Listening Source

By adding News as a Listening Source, you can listen to and learn from News data.News helps in mass education and information, providing the latest news and current events around the world. Online articles are written specifically for the web and tend to be more concise, as it makes it easier to rea

Insights

Knowledge Base Article

 • 

Web Sources

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Sprinklr Marketing: 19.11 Capabilities and Enhancements

Sprinklr Marketings' latest 19.11 release introduces a range of exciting new capabilities aimed at empowering your business to create more meaningful customer experiences across all touchpoints. Here are the key features included in Sprinklr Marketings' latest release:Sprinklr MarketingSprinklr Serv

marketing

Insights

social

Service

Knowledge Base Article

 • 

19.11 Release (Oct 25-Nov 8, '24)

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Use CharCount operators for searching content having particular characters count range

Learn how to use the CharCount operators to fetch mentions containing characters in a specific range.​​Sprinklr's ​​CharCount​​ operators allow you to fetch conversation on the basis of the number of characters in an article/ conversation. By using this operator, you can monitor your marketing

Character count

Insights

CharCount

CharCount Operators

Knowledge Base Article

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FAQs and Advanced Use-cases

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Sprinklr Unified Platform (Integrations) and Cross Products (Display/Presentations): 26.4 Release Notes

Sprinklr Unified Platform and Cross Products' latest 26.4 release introduces a range of exciting new capabilities to enhance integration flexibility and simplify workflows.

New Article

26.4

Sprinklr Platform

Knowledge Base Article

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26.4 Release (27th Mar '26 Onwards)

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Create and Use Retargeting Audiences for LinkedIn on Sprinklr

IntroductionRetargeting allows you to tailor your campaigns to individuals who have previously interacted with your LinkedIn page or website. With LinkedIn's robust retargeting options, you can connect with audiences who've shown an interest in your content. The following guide will assist

marketing

Audience Manager

Ads Manager

Ads Composer

Knowledge Base Article

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LinkedIn Advanced Capabilities

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Schedule Tweets for X Ads

You can schedule your tweets to go live at a specific date and time within your ads up to a year in advance and add them to new and existing campaigns. This capability will help you publish your tweets on weekends, evenings, or other busy times when you don't have time to tweet manually.Things

marketing

Knowledge Base Article

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Publish Twitter Ads

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Conversational AI Persona Application

OverviewA new enhanced & simplified packaging for end-to-end creation and management of chat & voice bots, helping brands reduce time to market.Conversational AI Persona App offers a simplified UI with an onboarding guide & out-of-the-box offerings, helping brands reduce time to market.

Service

Knowledge Base Article

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Conversational AI Persona Application

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How to Create "Do Not Reach" Lists from X

What is X Do Not Reach List?As an advertiser, you might encounter individuals who should not be exposed to any of your X Ads campaigns. To efficiently prevent these individuals from being targeted, we suggest establishing a Do Not Reach List (DNRL) by uploading a roster of their user identifiers. Th

marketing

Knowledge Base Article

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Create Do Not Reach Lists

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Custom Fields

While working with any entity like a message, customer profile, or case, there’s always a need to store metadata or some properties for that entity. That’s where Sprinklr Custom Fields come into play.What are custom fields?Custom fields are key-value pairs that are stored for each entity like a mess

Service

Knowledge Base Article

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Sprinklr Service Glossary

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What is a Logo

Logo is a symbol, design, or emblem that represents a brand. It is one of the most important elements of a brand's visual identity and plays a crucial role in creating brand recognition and recall among consumers.Creates a visual identity: A logo is a visual representation of a brand and serves

Insights

Visual Insights

Logo

Knowledge Base Article

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What is Logo?

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Deploy End to End Email Marketing, SMS and WhatsApp Journeys

In this article, you will learn how to create customer journeys for the Email Marketing, SMS, and WhatsApp channels using Journey Facilitator along with the end to end overview of the steps required to set up your Journey. Follow these steps to create, deploy and analyze your journeys in Sprinklr.Jo

marketing

Journey Facilitator

Knowledge Base Article

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Create and Deploy Journeys

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Sprinklr Insights: 20.7 Release Notes

Sprinklr Insights is an advanced analytics platform that helps businesses better understand customer interactions across multiple channels. The 20.7 release brings new features to enhance customer experiences, drive significant business impact, and improve overall outcomes.Here are the key features

marketing

Insights

social

Service

Knowledge Base Article

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20.7 Release (5th July '25 Onwards)