Keith Weed, Chief Marketing and Communications Officer at Unilever, Retains the Top Spot on the List of Top 50 CMOs
NEW YORK, June 20, 2019 — Sprinklr, in partnership with Forbes and LinkedIn, today released The World’s Most Influential CMOs (Chief Marketing Officers) 2019 report. This year’s report details how CMOs are turning influence into impact with campaign snapshots and compelling data insights. As CMO Keith Weed wraps up his 35-year career at Unilever, he secures the leading spot as The World’s #1 Most Influential CMO.
Change starts with leadership, and this year’s top 50 CMOs from around the world are paving the way – from #2 CMO Mark Pritchard who helped P&G start an important conversation with Gillette’s #TheBestMenCanBe campaign – to #22 CMO Tony Weisman who used his influence to help reposition Dunkin’ – to #5 CMO Kristin Lemkau who helped put the might of JPMorganChase behind the #ThisMama campaign, creating ads that more accurately represent the experiences of motherhood.
This year’s top 50 CMOs are based on three continents and more than sixty percent are women, up from about half of last year’s list. Ann Lewnes, Executive Vice President and CMO of Adobe, climbs two spots to No. 4, becoming the highest-ranked woman on the list.
Tech company CMOs lead the list with 17 of the top 50 CMOs working at brands in the technology industry. In all, 28 CMOs returned to the top 50 list from 2018, while 22 CMOs were new.
The Top 10 Most Influential CMOs 2019:
For the complete list of the Top 50 CMOs, please visit: https://www.sprinklr.com/worlds-50-influential-cmos-2019/
“Today’s modern CMO understands that online influence isn’t about building a personal reputation, it’s about connecting with customers around shared values. As product parity becomes a reality in most industries, brands are differentiating with emotional appeals versus the rational sale – people no longer care about claims of ‘whiter whites,’ now they want to know a brand’s perspective on social issues, culture, politics, sustainability, and employee happiness,” said Grad Conn, Chief Experience and Marketing Officer, Sprinklr. “These CMOs understand that modern, belief-driven customers want to connect with authentic leaders who align with their values. Our analysis of 497 global CMOs helped us discover which CMOs are truly listening to their customers and are using online influence to build their brands. Congratulations to everyone in the top 50, and if you don’t see your name on this list assume that you were #51 and push harder so you’re on this list next year!”
“These CMOs understand that modern, belief-driven customers want to connect with authentic leaders who align with their values.” – Grad Conn, Chief Experience and Marketing Officer, Sprinklr.
“Successful CMOs represent and fully understand the voice of the customer, which has made them one of the most important and valued members of an organization’s C-suite,” said Jennifer Rooney, CMO Network Editor, Forbes Media. “With consumer desires and preferences shifting on a daily basis, the role of the CMO is far more complex and technical than ever before. The individuals we’ve identified are driving change throughout every level of their organizations, and have generated significant business growth by architecting a superior customer experience and implementing product innovations that up-level their offerings.”
METHODOLOGYThis is the seventh edition of The World’s Most Influential CMOs list, the leading data-driven ranking of global marketing leaders and a key indicator for members of Forbes’ CMO Network. For the third consecutive year, the research and data analysis for this report were provided by Sprinklr, a Unified Front Office Platform for Modern Channels. Sprinklr pulls in data from 23 social channels, 11 messaging channels and 350 million online sources.
The ranked list is the result of a data-driven evaluation process that is designed to be consistent and objective; there is no editorial discretion over list members or ranks. All scoring data was compiled, analyzed and ranked by an independent data journalist.
Scores are based on three datasets from a January 1, 2018 to March 31, 2019 evaluation period:
Brand performance – measured by Sprinklr Modern Research, which aggregated more than 495,427,052 brand-related social media shares, likes, retweets, and comments.
Personal influence – measured by Sprinklr Modern Engagement, which aggregated more than 647K news, blog, website and Twitter mentions to or from eligible CMOs.
Industry and internal influence – measured by our research partner LinkedIn, which analyzed more than one million LinkedIn articles and more than ten million LinkedIn engagements across more than ten thousand topics.
This year, 497 global CMOs were eligible for consideration. To be eligible for inclusion, CMOs or their brand must have appeared on at least one major brand or marketing list in the past year. To make the Top 50, a CMO must be in the top 20% of CMOs on at least three different indicators of personal, industry or internal influence.
The complete report can be viewed and downloaded at Sprinklr.com: https://www.sprinklr.com/worlds-50-influential-cmos-2019/
About Forbes MediaForbes Media is a global media, branding and technology company, with a focus on news and information about business, investing, technology, entrepreneurship, leadership, and affluent lifestyles. The company publishes Forbes and Forbes Asia magazines, as well as Forbes.com. The Forbes brand today reaches more than 117 million people worldwide with its business message each month through its magazines and 40 licensed local editions covering more than 70 countries, Forbes.com, TV, conferences, research, social and mobile platforms. Forbes Media’s brand extensions include conferences, real estate, education, financial services and technology license agreements.
About SprinklrSprinklr (@Sprinklr) is the world’s first Unified Front Office Platform for Modern Channels. Its mission is to enable every organization on the planet to make their customers happier. Sprinklr has offices in 15 countries and works with more than 1,000 global enterprises, including: Allstate, McDonald’s, Microsoft, NASA, Nike, Philips, Procter & Gamble, Samsung, Santander, Shell, and Verizon.