Allstate Selects Sprinklr to Drive Social Recruiting and Attract the Next Generation of Talent
Sprinklr’s unified platform empowers the recruiting team to collaborate and enhance the candidate experience
New York, NY – March 23, 2018 – Sprinklr, the most complete social platform for managing customer experiences at scale, today announced that The Allstate Corporation, the nation’s largest publicly held personal lines insurer, is relying on Sprinklr to redefine the 85-year-old company’s recruiting strategy. Using Sprinklr’s Experience Cloud, the company is able to efficiently conduct personalized outreach across social channels, measure content engagement and align internal teams to tell a cohesive brand story.
With the majority of today’s job market using at least one social media site, it’s clear that social media is now crucial for talent management. As a result, social networking is the fastest-growing means of recruiting, with more than 90% of recruiters using social channels in their outreach.
For Allstate, the rise of social media created opportunities and challenges. Social could solve Allstate’s difficulties attracting job-seeking millennials to drive the future of its success. At the same time, social recruiting required team collaboration, advanced audience targeting and reliable reporting to make sure messages were resonating. Previously, Allstate’s 140 talent acquisition employees were split into two groups, the recruitment team and the employment brand team, and they didn’t collaborate to tell a holistic story to candidates. Additionally, Allstate had no way of reaching the right people on the platforms they prefer and could not measure the success of their content.
With Sprinklr, Allstate is able to use social to effectively engage candidates and tell the story of the legacy they’ve been building since 1931. From helping pass historic seat belt legislation to responding to national catastrophes, Allstate is filled with inspirational stories that now reach targeted candidates on Facebook, X, formerly Twitter, Instagram, Snapchat and more. In the beginning of 2016 alone, the number of people Allstate engaged with via social rose by 180 percent using Sprinklr. Additionally, authentic, organic user generated content (UGC) has become a key part of the company’s social outreach strategy (not just for recruiting), and has grown to comprise 47% of Allstate Instagram content – as opposed to just 23% before the adoption of Sprinklr. Furthermore, with Sprinklr’s integrated reporting, Allstate can see top-performing content and platforms, and use those insights to inform future campaigns.
“Our recruiting teams were each working with different sets of point solutions and because these tools could not integrate with one another, they ultimately inhibited our ability to collaborate across the organization,” said Jessica Masterson, Manager of Employment Brand & Diversity Recruiting. “In order attract the next generation of talent, we needed to be able to tell a more holistic and unified brand story. With Sprinklr, we can get everyone on the same page and easily produce a consistent, compelling message that resonates with the college students and recent graduates we want to engage.”
To read more about Sprinklr, check out our blog here.
To view additional customer stories, click here.
Sprinklr is the first unified customer experience management platform for the enterprise. We help the world’s largest brands reach, engage, and listen to their customers on Facebook, X, formerly Twitter, and 23+ other social channels for the purposes of marketing, advertising, research, care, and commerce. Sprinklr does all of that on one unified platform, which integrates with legacy systems and allows siloed teams to collaborate to deliver a seamless experience to every one of their customers across any channel — at scale. Headquartered in New York City with 1,500 employees in 20 offices, Sprinklr works with 1,200+ global companies including Nike, McDonald’s, Microsoft, P&G, Samsung, more than 50% of the Fortune 50, and nine out of ten of the world’s most valuable brands. Its partners include SAP, IBM, Microsoft, and many others across the CXM ecosystem. For more information, visit sprinklr.com or chat with us at @sprinklr