Your customer data is fragmented.
Audience segmentation is fundamental to reaching the right targets on social media. However, given how many platforms they must account for, brands often spend countless hours generating segments that are out-of-date by the time they’re finished. This prevents brands from providing the right content to the right people – at the right time.
Learn more about the next evolution of personalized, data-driven marketing.
Audience management that goes beyond maintenance.
With Sprinklr Audience Management, you can seamlessly integrate customer data from all touch points to create smart segments that are always current. Eliminate manual downloading and uploading, and develop campaigns that reach the right audience, on the right channel, at the right time.
“Sprinklr gives us a single view of our customers. It helps us understand what our customers are saying, not only on social but across the web. These insights reveal where we need to focus our resources, to make sure we can be there for our customers when they need help.”
“We chose to work with Sprinklr because their company vision mirrors our own, and we’re on the same page when it comes to making everything about the customer. With Sprinklr, it wasn’t technology focused—it was customer focused, and that’s the key to the whole thing.”
“ [The] Global Social Media Team offers 24/7 support, both listening to and engaging with the voice of our customers. Our guests appreciate our quick response time and personalized interactions for their travel needs, which encourages [guests] to utilize our social channels and share their positive experiences as a result.”
“By layering Benchmarking on top of Listening, we’ve developed a powerful brand health engine, it allows us to get to the heart of trends and shed light on insights that are otherwise hard to unpack.”
“Sprinklr has been a great platform for both our marketing and social care teams,allowing us to really collaborate on improving our customers’ experiences.”
“Our decision with assessing the final two came down to the platforms. Sprinklr has a clean look and feel while the other platforms still felt clunky.”
“Over the past year it felt like audience growth had plateaued and we were having trouble moving the needle. And that’s when I heard about what Sprinklr Audience had to offer. It allows us to reach a fresh audience, which was exactly what we were looking for.”
“We chose Sprinklr for its extensive reporting and management capabilities in order to gain insight into the social activity of our multiple brands and products.”
“I didn’t have to configure anything. It was hassle-free. With other tools, I would’ve spent a lot more time configuring, modifying, and pulling levers myself, which is something I do not have time for with events at this scale.”
“By fully leveraging Sprinklr’s measurement and listening framework to match our global needs, and finally incorporating our own booking and revenue data, we have filled in all the puzzle pieces. We can quickly learn what impacts different aspects of the customer experience and travel purchases on social.”
Right audience, right message, right channel.
- Build and maintain accurate segments based on customer behavior, characteristics, interests, geography, and more.
- Integrate real time customer data from all touch points: social, web, mobile, email, ecommerce, and CRM.
- Minimize time spent on audience management by leveraging segments that populate and update automatically.
- Improve your brand’s relationship with customers through a better understanding of what they like (and what they don’t).
- Reduce the exposure of personally-identifiable information by eliminating manual data transfers.