Audience Management

Real-time access to customer data, across every touch point.

Your customer data is fragmented.

Audience segmentation is fundamental to reaching the right targets on social media. However, given how many platforms they must account for, brands often spend countless hours generating segments that are out-of-date by the time they’re finished. This prevents brands from providing the right content to the right people – at the right time.

Learn more about the next evolution of personalized, data-driven marketing.


Centralize audiences and manage cross-channel segments in one place.

Audience management that goes beyond maintenance.

With Sprinklr Audience Management, you can seamlessly integrate customer data from all touch points to create smart segments that are always current. Eliminate manual downloading and uploading, and develop campaigns that reach the right audience, on the right channel, at the right time.

Right audience, right message, right channel.

  • Build and maintain accurate segments based on customer behavior, characteristics, interests, geography, and more.
  • Integrate real time customer data from all touch points: social, web, mobile, email, ecommerce, and CRM.
  • Minimize time spent on audience management by leveraging segments that populate and update automatically.
  • Improve your brand’s relationship with customers through a better understanding of what they like (and what they don’t).
  • Reduce the exposure of personally-identifiable information by eliminating manual data transfers.


Easily login and connect multiple data sources to Sprinklr with 1-click.

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