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In Google Messaging for Business, a rich text asset is a feature that allows businesses to create interactive messages to engage with their customers. It enables the display of structured information, making it easier for users to consume and interact with the content.

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The use of rich text assets offers several benefits:

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1. Interactive elements: Businesses can include interactive elements within the rich text, such as buttons, links, and quick replies, enabling users to take specific actions directly from the message, such as making a purchase or accessing additional information.

2. Improved user experience: By providing a visually appealing and interactive message format, rich text cards enhance the overall user experience and can lead to higher engagement and conversion rates.

3. Versatile content: Rich text cards support various content types, including text, images, buttons, lists, and more. This flexibility allows businesses to tailor their messages to specific use cases, such as product recommendations, order updates, or customer support interactions.

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Overall, rich text card assets in Google Messaging for Business offer businesses a powerful tool to deliver visually appealing and interactive messages, resulting in improved customer engagement and a more seamless user experience.

Rich Text Asset Specifications and Limitations

Text messages that include basic Markdown formatting are included in Rich text. You can include hyperlinks or make text bold or italics. The table shows some valid examples:

The formatting must follow some additional rules:

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• All links must begin with https:// or http://

• Different types of formatting may be nested but may not otherwise overlap.

• Line breaks with \n are allowed anywhere in your message, but line breaks at the end of your message don't display.

• To normally display any of the reserved characters (*, \, [, or ]), you must prefix them with a backslash character (\).

For more information about valid formatting, see here.​

Note: This feature is for messages only, it isn't supported in welcome messages, suggested replies, suggested actions, or rich cards.

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To create a Rich Text Template

1. Navigate to Digital Asset Management under Sprinklr Marketing

2. Click on Create New Asset and select Omni Chat Template

3. Provide necessary details viz. Template name, Channel Type as Google Business Messaging and Template Type as Rich Text

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4. Add the message in the Text box which you want to roll out

5. Save the asset

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Use cases that can be achieved using the Rich Text Template

Rich Text assets in Google Messaging for Business can be used in various scenarios to enhance communication and engagement with customers. Here are some prominent scenarios where Rich Text assets can be effectively utilized:

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1. Customer Support Interactions: Rich Text assets can be used in customer support conversations to provide step-by-step instructions, troubleshooting guides, or FAQs. Including relevant images, videos, or links to support articles can help customers resolve their queries more effectively.

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2. Survey and Feedback Requests: Using Rich Text assets, businesses can create interactive surveys and feedback forms to gather valuable insights from customers. Including multiple-choice questions, rating scales, and text input fields can facilitate easy participation.

3. Store Locations and Hours: With Rich Text assets, businesses can create visually appealing cards that display their store locations, complete with addresses, contact information, and operating hours. This allows customers to easily find and visit their preferred store location.

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These are just a few examples of the diverse applications of Rich Text assets in Google Messaging for Business. The flexibility of the feature allows businesses to tailor their messages to different use cases and provide an engaging and interactive experience for their customers.