Sprinklr AI/AI+ Marketing
Updated
Sprinklr AI+ is an advanced AI-powered suite integrated into Sprinklr's Unified-CXM platform, designed to transform unstructured customer experience (CX) data into actionable insights. The following table gives details on multiple AI/AI+ features of Sprinklr Marketing.
Module | Feature Name | Feature Description | KB Article Link | Available in AI+ Studio (Y/N) | Can feature be turned on or off? | Is this feature access controlled? |
Ads Publishing | Smart Budget Allocation | Automatically reallocate ad spend from higher-cost or underperforming placements to those yielding better results. Smart Budget continuously evaluates performance so marketers don’t have to manually monitor and adjust. It can apply caps to increases or decreases, reallocate budgets across different objectives and entities, and track all changes for easy review. By removing guesswork and saving time, this feature ensures that marketing funds are always deployed where they have the greatest impact. | No | Yes | Yes | |
Ads Publishing | Smart Bidding | Uses AI-powered logic to automatically adjust your ad bids in real time, optimizing performance at reduced cost per acquisition. Smart Bidding capitalizes on real-time data, skips manual optimization decisions, includes guardrails like frequency capping, and pursues new opportunities across broader auctions—all while saving time and minimizing errors. | ttps://www.sprinklr.com/help/categories/reporting-analytics/63ef3d0ffbb4dd3e502f831a | No | Yes | Yes |
Ads Publishing | Smart Ad Rotation | Smart Ad Rotation automatically tests and rotates ad variants to prevent stale or underperforming ads from monopolizing an ad set. It optimizes performance by continuously finding the best creative parameters for a given audience based on real-time data. Advertisers can rely on frequency capping to skip manual toggling and decisions, and easily run A/B tests at scale to identify top-performing combinations while reducing errors and maximizing return on ad spend. | https://www.sprinklr.com/help/categories/overview/63ef333efbb4dd3e502d2e19 | No | Yes | Yes |
Ads Publishing | Creative Recommendation | Creative Recommendations identifies top-performing assets from your DAM based on historical ad performance and provides AI-driven creative guidelines to enhance or create new content. By leveraging data-backed insights, this feature helps reduce production costs, increase engagement, and streamline the creative brief process. | No | No | Yes | |
Ads Publishing | AI Suggested Compliance | Analyzes creative assets across 30+ attributes (like aspect ratio, CTA placement, audio/subtitles, logo visibility, and more) to identify performance patterns and compliance risks. The data engine automates compliance scoring and offers data-backed insights so teams can reduce media costs, optimize campaign results, and quickly identify non-compliant or underperforming ads. | No | No | Yes | |
Ads Publishing | Compliance Report Generation | Sprinklr’s Creatives Data Engine identifies patterns and attributes within advertising assets—such as images and videos—to check for brand compliance, recommend optimal ad placements, and simplify creative reuse. Marketers can bulk import and quickly discover assets that match desired themes or guidelines, make necessary edits, and efficiently organize approved creatives for consistent, high-impact campaigns. | No | No | Yes | |
Ads Publishing | Performance Insights | Uses advanced audio and visual recognition to inspect video content for brand compliance, key elements, and performance metrics. By automatically detecting logos, calls to action, and other brand elements, Creative Insights helps marketers maintain brand consistency, reduce compliance risks, and make data-driven decisions that optimize content strategy and enhance audience engagement. | No | No | Yes | |
Content Marketing | Smart Image Tags | Smart Image Tags automatically identifies and tags image or video content to improve discovery, reduce clutter, and shorten search time. By using advanced object detection and multi-level tagging, it filters assets based on granular content, ensuring that only relevant results are displayed. This boosts efficiency for users who need to find specific assets quickly and accurately. | No | No | Yes | |
Content Marketing | Duplicate and Similar Asset Detection | Leverages AI to identify similar or duplicate images by comparing image embeddings. Helps users efficiently manage large volumes of digital assets, avoid redundancy, and focus on high-performing assets. | No | Yes | Yes | |
Content Marketing | Contextual Search | Contextual Asset Search uses AI to enhance image search by letting users type free-text descriptions of what they’re looking for. Behind the scenes, it compares image embeddings and text embeddings to return relevant results. This approach provides more intuitive and flexible searching than predefined filtering, and it’s customizable to different use cases. | No | Yes | Yes | |
Content Marketing | AI Image Editor | Uses Generative AI to help marketing teams rapidly create and edit image content by simply describing desired outcomes. Marketers can add or remove objects, change colors, replace backgrounds, and generate variations in one centralized tool, simplifying and speeding up the entire creative process. | No | Yes | Yes | |
Content Marketing | Smart Content Intelligence | Smart Content Intelligence evaluates content and media against campaign guidelines to protect brand reputation. It provides a compliance score, flags noncompliance, and offers recommendations based on historical data and engagement metrics. Automated compliance checks save time for content teams, reduce legal and regulatory risks, and maintain consistent messaging and brand alignment across channels. | No | No | No | |
Content Marketing | Smart Compliance | Smart Compliance is an AI+–driven feature that checks outbound messages against brand, creative, and content guidelines to ensure consistency and minimize risk. It provides real-time coaching with compliance scores and improvement suggestions, helping content creators align with predefined guidelines and maintain a strong, unified brand presence across campaigns. | No | Yes | Yes | |
Content Marketing | Campaign Brief Generation | Campaign Brief Generation uses Sprinklr AI+ to quickly draft and refine campaign briefs that can be attached to campaigns for external or internal creative teams. By combining AI-driven brainstorming, messaging, visual style, and tone guidelines in a single workflow, teams save time on research and content creation. Campaign managers can prompt Sprinklr AI+ or use Campaign Actions to define brand voice, produce key messages, generate hashtags, and even create social posts. This reduces manual effort, centralizes campaign planning, and ensures on-brand, targeted briefs for any campaign. | No | Yes | No | |
Content Marketing | Campaign Brief Ideation | Lets you use Sprinklr AI+ to accelerate campaign strategy, research, and content creation. Generate creative ideas, hashtags, unique selling points, and calls to action based on straightforward prompts or target audiences. Sprinklr AI+ quickly delivers campaign briefs that include suggested messaging, audiences, and social posts, helping reduce manual work and streamline the brief-creation process. | No | Yes | No | |
Content Marketing | Writing Assistance | Writing Assistance helps you generate relevant and engaging content for posts, reels, and messages, all within the Quick Publisher. It also provides proofreading and editing tools—including grammar and spelling checks—to ensure high-quality content creation across multiple channels. Users can quickly reword, simplify, or expand existing text, modify tone, translate content, and even generate hashtags or tailored post variations. | Yes | Yes | No | |
Content Marketing | Message Ideation | Generates relevant, on-brand content for social and non-social channels using generative AI. Provide a topic, phrase, or keyword, and Sprinklr AI+ drafts engaging posts, reels, and more for your audience. You can also rephrase and proofread existing text for grammar, style, and tone, and produce alternate versions of your content—all from within Sprinklr’s Publisher. | Yes | Yes | Yes | |
Content Marketing | Writing Assistance | Writing Assistance helps you generate relevant and engaging content for posts, reels, and messages, all within the Quick Publisher. It also provides proofreading and editing tools—including grammar and spelling checks—to ensure high-quality content creation across multiple channels. Users can quickly reword, simplify, or expand existing text, modify tone, translate content, and even generate hashtags or tailored post variations. | Yes | Yes | Yes | |
Ads Reporting | Summarizer | Sprinklr AI+ is designed to enhance efficiency by offering summarization tools that extract key insights from various contexts. | No | Yes | No |