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17.4 Key Changes in User Experience

Usability is the key focus for Sprinklr this year and we continue our efforts toward making Sprinklr simpler, better, and consistent. Please find below some major changes in the 17.4 release where users will experience a change in platform appearance and behavior.Sprinklr Marketing and AdvertisingMy

Insights

UX Changes

17.4 UX Changes

social

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Knowledge Base Article

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v17.4.0 (April)

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Instagram Account Insights

You can leverage Instagram insights to learn more about overall trends across your followers and understand how your content is performing with your audience. You can also view insights for specific posts, stories, videos, reels and live videos that you've created to see how each one performed

social

Sprinklr Social

Social - SES

26.1.1

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Knowledge Base Article

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Reporting Glossary

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Styling Guided Workflows Using the Application Manager

Overview This article offers a comprehensive guide on styling Guided Workflows through the application manager. It addresses both global styles and specific components, including buttons and input fields. The guide outlines various customization options, including background color, font settings, pa

Service

Knowledge Base Article

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Getting Started with Customer-Facing Guided Workflows

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Linkedin Channel Updates

Keep up with the latest Linkedin Channel updates here.June 2024Direct Messages from LinkedIn Profiles to LinkedIn Company Accounts - Sprinklr allows direct messages from LinkedIn Profiles to LinkedIn Company accounts. LinkedIn Company accounts cannot initiate a conversation, however, they can react

social

Knowledge Base Article

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Getting started

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What can I do with Facebook?

Facebook is becoming a great social media platform for businesses. We shared reasons for your brand to be on Facebook in this article. Once your brand onboards on Facebook, there are multiple use cases to leverage it for customer experience management. This article covers some of these use cases:​E

Service

Knowledge Base Article

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Introduction to Facebook

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Campaign Marketer Persona App

Campaign Managers are users within an organization who are responsible for Planning and executing effective marketing campaigns.Reviewing any requests from business stakeholders.Tracking campaign performance in real-time.Campaign Marketers would usually work with the following capabilities in Sprink

marketing

campaign marketer

Persona Apps

Knowledge Base Article

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Campaign Marketer Persona App

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URL Shortener Permissions

To make sure that new users in your Sprinklr environment are set up with the appropriate access and capabilities to access and view content within URL Shorteners, you'll want to ensure that their role is granted the right permissions. This article covers Role-based URL Shorteners permissions.  

experience:space

article:howto

social

product:engagement

+4

Knowledge Base Article

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Shortened links

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Amplify with Advocacy by sending brand posts directly to Advocacy

Sprinklr allows Admins to send brand posts directly to Advocacy, using the Send to Advocacy feature, available in the engagement column. With the help of this capability, admins can selectively choose which post to send to Advocacy, so that the Advocates can boost these posts later.Note: The suppor

Advocacy - SES

social

Social - SES

Knowledge Base Article

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Content Curation

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Review De-Duplication in Product Insights

What is reviews deduplication?Customers write reviews for the products or services they purchased or used or had experience with, on e-retailer sites such as amazon.com, bestbuy.com, target.com, samsung.com, and others. These reviews are an important source of customer feedback to understand what pr

Insights

Knowledge Base Article

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Advanced Concepts

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Facebook Dimensions

Dimensions in Sprinklr reporting are categories of data that allow you to view and analyze performance metrics in a more granular manner. These are usually qualitative in nature. This article details out different dimensions available for the Facebook channel.Facebook DimensionsDimension Description

social

Sprinklr Social

Social - SES

26.1.1

+1

Knowledge Base Article

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Facebook reporting glossary

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How to Track Approvals and Rejections in Ads Reporting

Advertising Approval frameworks are important to avert any exposure to risk for brands across communication cycles. Hence, tracking the volume of approvals and rejections becomes an important KPI metric to understand agency performance and efficiency around governance.In Sprinklr, internal

marketing

Knowledge Base Article

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Track Approvals & Rejections

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LinkedIn Ad Formats

Sprinklr offer a variety of ad formats for LinkedIn ads to choose from, each designed to cater to different advertising goals and objectives. Each ad format offers unique benefits and is suited to different advertising goals. It's important to select the right ad format for your campaign object

marketing

Knowledge Base Article

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Compose LinkedIn Ads

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How to Track Approvals & Rejections in Ads Reporting

Build dashboards to track approvals and rejections based on different performance indices.​Advertising approval frameworks are important to avert any exposure to risk for brands across communication cycles. Hence, tracking the volume of approvals and rejections becomes a KPI metric of governance and

marketing

Approval Workflow

Advertising

Governance, Securities and Admin Capabilities

Knowledge Base Article

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Advanced Use Cases

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Add a Queue

Queues help you save time by automatically arranging inbound messages, suggestions, approvals, cases, and tasks. In this article, you will learn to create a Queue from the Platform Settings in order to assign various options to queues automatically.Steps Click the New Tab icon. Under Platform Module

social

Knowledge Base Article

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Queue Management

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Sprinklr Social: 20.4 Release Notes

Sprinklr Social is a powerful platform for scaling social media efforts. It offers tools for publishing, engagement, reporting, and more across multiple channels. This release introduces new capabilities designed to elevate customer experiences at every touchpoint, delivering strong business impact.

marketing

Insights

social

Service

Knowledge Base Article

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20.4 Release (5th Apr '25 Onwards)

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URL Shortener Permissions

To make sure that new users in your Sprinklr environment are set up with the appropriate access and capabilities to access and view content within URL Shorteners, you'll want to ensure that their role is granted the right permissions. This article covers Role-based URL Shorteners permissions. &

experience:space

article:howto

product:engagement

URL Shortener Permissions

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Knowledge Base Article

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URL Shorteners

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Requester Persona App

Requesters are users within an organization who Submit requests to marketing teams.Quickly view all the assigned tasks if more information is needed.Requesters would usually work with the following capabilities in Sprinklr to execute their day-to-day activities:Raise RequestTasksRequest ManagementPr

marketing

Requester

Persona Apps

Knowledge Base Article

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Requester Persona App

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How to Create and Use Ads Macros

​Macros in Sprinklr Marketing (Ads) streamline your workflow by allowing you to implement multiple changes across entities with a single click. You can create and save macros tailored to different ad entities, enhancing efficiency in campaign management. Automate manual actions instantly across mult

marketing

Advertising

Knowledge Base Article

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Configuration

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Polls Management Overview

The Polls feature is a powerful and interactive tool that allows brands to engage with users. This article delves into the benefits of integrating Polls into community products, unveiling their potential to enhance user engagement, drive data-driven insights, foster community building, and facilitat

Community Builder

Service

Community

Knowledge Base Article

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Polls

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TikTok Brand Safety and Suitability

Brand Safety solutions aim to safeguard a brand's reputation during online advertising endeavors. This is accomplished by employing both first-party and third-party tools, which assist brands in steering clear of inappropriate content adjacency. TikTok, in collaboration with third-party partner

marketing

Knowledge Base Article

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TikTok Advanced Capabilities