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Understanding Triggers in Entity Studio

Triggers let you automate actions when changes are made to the records of an entity. They help you maintain data quality, reduce manual work, and keep business workflows consistent. A trigger can validate data, update related records, or run automation such as a workflow, rule, or script. This artic

Knowledge Base Article

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Triggers

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How to Install & Setup the Adobe Ads Integration (OAuth Method)

​Adobe Analytics setup is a straight forward process and it can be done by anyone who has admin access to the Adobe Analytics account Please follow the below steps and prepare all the metrics,dimensions and identify the unique identifiers to have a seamless experience during the configuration.Before

marketing

Knowledge Base Article

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Setting Up Adobe Analytics

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Manage Shift Patterns in Sprinklr WFM

Sprinklr WFM’s Shift Patterns allow Administrators and Workforce Managers to create and manage structured weekly Shift templates for agents. Patterns involve scheduling employees for different Shifts at varying times throughout the week, which ensures continuous operations, prevents employee burnout

Sprinklr Service

20.10

Service

Updated Article

Knowledge Base Article

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Manage Schedule Policies

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Best Time to Call a Lead

The Best Time to Call a Lead feature helps you find the best time to call your leads by looking at past data. Currently, leads are chosen randomly based on the campaign strategy and available leads. There is no way to know the best time to contact each lead. This feature uses past call information t

Service

Knowledge Base Article

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Lead Rules

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Add SSO as a Screener Question in Advocacy

With SSO setup, your employees are able to access advocacy platforms, but as a brand, there is no way for you to own user categorization that drives content visibility. So if you want to classify users into certain content categories, there is no way to do so. Going forward, you will be able to cate

Advocacy - SES

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SSO as a Screener Question

Social - SES

Knowledge Base Article

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Enablements

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Facebook Media Guidelines

When uploading media content and publishing through Sprinklr, there are channel-specific requirements and recommendations to consider. Below, you will find the optimal specifications for images and videos supported in Facebook. Facebook Media GuidelinesEntitiesImage GuidelinesVideo GuidelinesReels G

social

Knowledge Base Article

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Facebook Messenger Overview

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Macro skill

OverviewA Macro skill enables you to execute predefined system macros within the Sprinklr system, allowing for automated and streamlined operations. To know more about creating a Macro, refer to the Create a Task Macro section within this article.Macro Skill Use CasesMacro Skill allows the dynamic

Service

Knowledge Base Article

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Dynamic Workflow

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Confirmed Appointment Node in IVR

The Confirmed Appointment Node in Sprinklr IVR is used to finalize and notify customers and agents about a scheduled appointment. It also provides flexible options for appointment modes (VideoChat or Voice Callback) and supports reminders, notifications, and guided workflows for modifications.This g

Sprinklr Service

New Article

20.10

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Knowledge Base Article

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Configure Slot Based Appointment Booking through IVR

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Unified Analytics Changelog

In this article, you can access the log or record of all notable changes made within Unified Analytics.New Consolidated Spent and Impressions MetricsPreviously, if you wanted to report on Post-level spend or impressions across multiple channels in the same widget, then the overall Spent and Impressi

marketing

Knowledge Base Article

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Advanced Use Cases

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Facebook Media Guidelines

When uploading media content and publishing through Sprinklr, there are channel-specific requirements and recommendations to consider. Below, you will find the optimal specifications for images and videos supported in Facebook. Facebook Media GuidelinesEntitiesImage GuidelinesVideo GuidelinesReels G

social

Knowledge Base Article

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Getting Started - Facebook

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Editorial Calendar Week View

The Week view in Editorial Calendar offers a focused layout for managing messages, tasks, and events. It is ideal for short-term content planning, supporting both paid and organic content. In this article, we’ll explore how you can customize the Week view to suit your needs.​Week View ActionsIn the&

Editorial Calendar

marketing

Editorial Calendar Views

Editorial Calendar Week View

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Knowledge Base Article

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Setting up Calendar Views

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Entities that you can track using a story query

Managing PR for any organization is multi-faceted and can involve monitoring brands, campaigns, executives, and/or products. Story queries allow the PR teams to track and report these entities effectively. Below are given some examples of how story queries can be leveraged for the same –Brand StudyP

Insights

Knowledge Base Article

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Story Query

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VKontakte as a Listening Source

By adding VKontakte as a Listening source, you can listen to and learn from VKontakte data in real-time. ​VKontakte (VK), aka "Russian Facebook", is Russia's largest social media platform. VKontakte attracted millions of users around the former Soviet countries, such as Kazakhstan, Be

Insights

Knowledge Base Article

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Social Networks

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Connect with Google Data Studio

You can add Sprinklr as a data source in Data Studio to create data visualization reports. Sprinklr's built-in data connector will allow you to access out-of-the-box dashboards powered by Sprinklr to gain insights from across your brand’s social accounts to understand the full impact of your gl

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Reporting - SES

Social - SES

Knowledge Base Article

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Integrations

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How to Configure Mobile App

Introduction​To streamline the login process and improve user experience, Sprinklr has introduced mobile app configurable options within the Admin Console. These enhancements allow administrators (admins) to configure multiple company names, enabling users to select the correct one and be redirected

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Advocacy - SES

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Sprinklr Social

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Knowledge Base Article

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Sprinklr Extend App

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Rating Scale

The Rating Scale Question enables survey designers to gather organized feedback by allowing participants to evaluate items using a numerical or visual scale. This method is effective for assessing opinions, satisfaction, or levels of agreement along a specified range. The anticipated outcome is a ve

Sprinklr Insights

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Insights

20.10

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Knowledge Base Article

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Survey Questions

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How to Compose Ads Campaigns from Ads Manager Pivot

Compose campaigns from Ads Manager PivotFOLDER STRUCTUREAs per the docTAGS: Ads Pivot, Ads ManagerSUMMARYThis article will cover the advanced Build From Table capability which is a powerful tool that allows you to build iterations of Ad Sets and Ads by selecting components/assets from the Ads Pivot

marketing

Knowledge Base Article

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Functionalities

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General Ads Reporting Metrics

Leverage this detailed list of all general metrics available in Sprinklr's Ads Reporting to operate the reporting dashboard better. ​Metrics NameDescriptionAd Set Lifetime Outbound ClicksTotal number of outbound clicks on your Ad SetAd Set Lifetime Outbound Clicks CTRClick through rate of the o

marketing

Knowledge Base Article

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Metrics

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TikTok Business Capabilities and Limitations

In this article, we will cover the capabilities and limitations of TikTok Business as a channel in Sprinklr.​Note: Starting July 20, 2025, following TikTok’s latest API update, Sprinklr will be able to access all comment mentions and video post mentions from the platform. Please note that all mentio

Ice Breakers

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Sprinklr Social

Channels - SES

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Knowledge Base Article

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Capabilities and Limitations - TikTok

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SLA Preset Configuration

SLA metrics are used for measuring agents' response times against pre-set objectives (in consideration of business hours, if applicable) to determine brand and employee performance. SLA preset configuration feature helps businesses streamline and manage their service level commitments efficient

social

Service

Knowledge Base Article

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SLA Preset Configuration