TikTok Business Capabilities and Limitations
Updated
In this article, we will cover the capabilities and limitations of TikTok Business as a channel in Sprinklr.
Note: Starting July 20, 2025, following TikTok’s latest API update, Sprinklr will be able to access all comment mentions and video post mentions from the platform. Please note that all mentioned videos and comments will be retrieved with an expected delay of approximately 2–3 hours.
Enablement note: To learn more about getting this capability enabled in your environment, work with your Success Manager. |
Engagement Capabilities
Content Management - Engagement Columns
Type of TikTok Column Content Grabbed | Sprinklr Support |
Brand Posts | Yes |
Comments on Brand Posts | Yes |
Replies on Brand Posts | Yes |
Brand Reposts |
No |
Liked Videos | No |
Mentioned Videos | Yes |
Mentioned Comments | Yes |
Mentioned Hashtags | Yes |
Direct Messages | Yes |
Message-Level Actions
Types of TikTok Column Content Grabbed | TikTok Support | Sprinklr Support |
Brand Posts | Comment | Yes |
Comments on Brand Posts | Like | Yes |
Report | No | |
Reply | Yes | |
Replies on Brand Posts | Like | Yes |
Report |
No | |
Reply | Yes | |
Brand Reposts | Comment |
No |
Liked Videos (if not private) | Comment | No |
Mentioned Videos
| Comment | Yes |
Like | No | |
Add to Favorites | No | |
Repost | No | |
Embed | No | |
Share on Social Media Channels | No | |
Report | No | |
Mentioned Comments
| Like | No |
Report | No | |
Reply | Yes | |
Direct Messages
| Reply | Yes |
Like | No | |
Delete | No | |
Report | No |
Publishing Capabilities
Publishing Specifics
|
Feature & Details
|
Sprinklr Support
|
Video Specs | Maximum Size: 30 GB | Yes, Max size 1 GB |
Maximum Duration: 60 minutes | Yes, Max duration of 10 | |
File Formats: Recommended .mp4 (Other major formats supported) | Yes - .mov, .mp4, .webm | |
Video Resolutions: High-resolution recommended (1080p, 1440p, 4K)
| Yes - Frame Rate: 23 to 60 fps | Width: minimum 360 pixels | Height: minimum 360 pixels | |
Aspect Ratios: Recommended 16:9 (landscape), 9:16 (vertical) | Yes - Frame Rate: 23 to 60 fps | Width: minimum 360 pixels | Height: minimum 360 pixels | |
Caption | Text
| Yes - maximum 2200 characters (UTF-16 encoding) |
Hashtags | No | |
Mention |
Yes | |
Custom Thumbnail | Cover Image |
|
Location |
Location |
No |
Allow User Settings
|
Comment |
Yes |
Duet |
No | |
Stitch |
No | |
Other Features
|
Disclose Post Content |
No |
AI Generated Content |
No | |
Run a Copyright Check |
No | |
Adding CML Sounds (Custom Music Library) |
No |
Reporting Capabilities
Category |
Metric / Dimension / Detail |
Description |
Paid or Organic |
Sync Frequency |
Duration |
General Caveats
| Paid + Organic Segregation
| All metrics include both Paid & Organic. Use Unified Analytics for segregation. | Paid + Organic
| –
| –
|
Backfill for Account Metrics | Available for up to 60 days from API call. | –
|
–
| –
| |
Backfill for Followers
| Not available even for 1 day. Follower data is snapshot only. | – | – | – | |
Data Sync Frequency
| Account Level | Syncs every 6 hours. | – | Every 6 hours | – |
Post Level (0–10 Days)
| Syncs every 3 hours.
| –
| Every 3 hours
| 0–10 days
| |
Post Level (11–60 Days)
| Syncs once a day.
| –
| Once a day
| 11–60 days
| |
Post-Level Metrics
| TikTok Video Views | Total number of views. | Paid + Organic |
– |
– |
TikTok Video Views Trend | Views by date of engagement. | Paid + Organic | – | – | |
TikTok Video Likes | Total likes. | Paid + Organic | – |
– | |
TikTok Video Likes Trend | Likes by date of engagement. | Paid + Organic | – | – | |
TikTok Video Comments | Total comments. |
Paid + Organic | – | – | |
TikTok Video Comments Trend |
Comments by date. | Paid + Organic | – | – | |
TikTok Video Shares | Total shares. | Paid + Organic | – | – | |
TikTok Video Shares Trend | Shares by date. | Paid + Organic | – | – | |
TikTok Video Reach | Unique viewers. | Paid + Organic |
– | – | |
TikTok Video Reach Trend | Reach by date. |
Paid + Organic | – | – | |
TikTok Video Watched To Completion Rate | % of viewers who watched entire video. | Paid + Organic | – | – | |
TikTok Video Watched To Completion Rate Trend | Completion rate by date. | Paid + Organic
| –
|
–
| |
TikTok Video Total Time Watched in Seconds | Total video watch time. | Paid + Organic
| –
| –
| |
TikTok Video Total Time Watched in Seconds Trend | Watch time by date. |
Paid + Organic |
– |
– | |
TikTok Video Average Time Watched in Seconds | Average watch time. | Paid + Organic
| –
| –
| |
TikTok Video Average Time Watched in Seconds Trend |
Average watch time by date. | Paid + Organic | – |
– | |
TikTok Video Impressions Percentage By Source | % of impressions by source (needs "TikTok Video Source" dimension). | Paid + Organic
| –
| –
| |
TikTok Video Viewer Percentage By Country | Top 10 countries by viewer % distribution. | Paid + Organic | – | – | |
Account-Level Metrics
| TikTok Account Likes | Total likes across videos (daily). | Account-Level | –
| –
|
TikTok Account Comments | Total comments across videos (daily). | Account-Level | –
| –
| |
TikTok Account Shares | Total shares across videos (daily). | Account-Level |
– | – | |
TikTok Account Video Views | Total views across videos (daily). | Account-Level | – |
– | |
TikTok Account New Followers | New followers per day. | Account-Level | – |
– | |
TikTok Account Profile Views | Profile views per day. | Account-Level | – | – | |
TikTok Account Followers | Total followers (snapshot only). | Account-Level | – | – | |
TikTok Last 60 Days Follower % By Country | Country distribution (for accounts with 100+ followers). | Account-Level
|
–
| –
| |
TikTok Last 60 Days Follower % By Gender | Gender distribution (for accounts with 100+ followers). | Account-Level
| –
|
–
| |
TikTok Page Followers Online By Hour | Hourly active follower distribution (accounts with 100+ followers). | Account-Level | –
|
–
| |
TikTok Total Subscribe (Page Event) | Total subscriptions on a page. | Account-Level | – |
– | |
Dimensions
| TikTok Video Source
| Source of views/impressions: For You, Follow, Hashtag, Sound, Personal Profile, Other Profile, Search. | –
| –
| –
|
TikTok Hour of Day
| Use this for time-based widget creation in user’s local time zone. | –
| –
|
–
|
Limitations
Brands can only publish original videos to TikTok in Sprinklr (creatives finalized prior to publishing).
The ability to choose sounds/effects/etc., is a TikTok API limitation currently.
Users cannot add a TikTok Personal account.
Users cannot send Messages to TikTok Users/Fans.
Users cannot add Custom Thumbnail to a TikTok video post.
Users cannot Delete/Edit a Published Post.
Adding Custom Text/Stickers to TikTok Videos is an API Limitation.
Fetching Photo Comments is an API Limitation.
All mentioned videos and mentioned comments will be retrieved with an expected delay of approximately 2–3 hours.
Filtering spam and other offensive comments or filtering by keywords (native feature) is not available.
The maximum video duration is 600 secs for publishing on TikTok.
Character limit for caption in a post is 2200 characters.
Only videos can be added as a media attachment in a post.
Tagging another TikTok Business user is not possible via Sprinklr due to API Limitation currently, but one can @mention the user in the caption by mentioning their exact username as @username. It will appear as the text on the preview but post publishing it will link to their account.
Direct messages cannot be fetched for owned TikTok Business accounts. This API is only for owned, organic comment moderation and engagement.
Comments on a livestream cannot be fetched through Sprinklr.
Broadcasters cannot assign 'Live moderators' (native feature) to help them manage their streams through Sprinklr. The Live Moderators feature enables brands to add in other users who can then manage their comments and commenting functions during a stream.
Keyword filters for live-stream comments (native feature) cannot be created through Sprinklr.
TikTok Video Saves is not available from the API.
Listening is still not available for TikTok owing to its policies - You can only report on owned organic content for now.