TikTok Business Capabilities and Limitations

Updated 

In this article, we will cover the capabilities and limitations of TikTok Business as a channel in Sprinklr.

Enablement note:

To learn more about getting this capability enabled in your environment, work with your Success Manager.

Engagement Capabilities

Content Management - Engagement Columns

Type of TikTok Column Content Grabbed

Sprinklr Support

Brand Posts

Yes

Comments on Brand Posts

Yes

Replies on Brand Posts

Yes

Brand Reposts

No

Liked Videos

No

Mentioned Videos

Yes

Mentioned Comments

No

Mentioned Hashtags

Yes

Direct Messages

Yes

Message-Level Actions

Types of TikTok Column Content Grabbed

TikTok Support

Sprinklr Support

Brand Posts

Comment

Yes

Comments on Brand Posts

Like

Yes

Report

No

Reply

Yes

Replies on Brand Posts

Like

Yes

Report

No

Reply

Yes

Brand Reposts

Comment

No

Liked Videos (if not private)

Comment

No

Mentioned Videos


Comment

No

Like

No

Add to Favorites

No

Repost

No

Embed

No

Share on Social Media Channels

No

Report

No

Mentioned Comments


Like

No

Report

No

Reply

No


Direct Messages


Reply

Yes

Like

No

Delete

No

Report

No

Publishing Capabilities


Publishing Specifics



Feature & Details



Sprinklr Support



Video Specs

Maximum Size: 30 GB

Yes, Max size 1 GB

Maximum Duration: 60 minutes

Yes, Max duration of 10
mins

File Formats: Recommended .mp4 (Other major formats supported)

Yes - .mov, .mp4, .webm

Video Resolutions: High-resolution recommended (1080p, 1440p, 4K)


Yes - Frame Rate: 23 to 60 fps | Width: minimum 360 pixels | Height: minimum 360 pixels

Aspect Ratios: Recommended 16:9 (landscape), 9:16 (vertical)

Yes - Frame Rate: 23 to 60 fps | Width: minimum 360 pixels | Height: minimum 360 pixels


Caption

Text


Yes - maximum 2200 characters (UTF-16 encoding)

Hashtags

No

Mention

Yes


Custom Thumbnail

Cover Image


No


Location


Location


No


Allow User Settings



Comment


Yes


Duet


No


Stitch


No


Other Features



Disclose Post Content


No


AI Generated Content


No


Run a Copyright Check


No


Adding CML Sounds (Custom Music Library)


No

Reporting Capabilities


Category


Metric / Dimension / Detail


Description


Paid or Organic


Sync Frequency


Duration


General Caveats


Paid + Organic Segregation


All metrics include both Paid & Organic. Use Unified Analytics for segregation.

Paid + Organic




Backfill for Account Metrics

Available for up to 60 days from API call.




Backfill for Followers


Not available even for 1 day. Follower data is snapshot only.


Data Sync Frequency


Account Level

Syncs every 6 hours.

Every 6 hours

Post Level (0–10 Days)


Syncs every 3 hours.



Every 3 hours


0–10 days


Post Level (11–60 Days)


Syncs once a day.



Once a day


11–60 days



Post-Level Metrics


TikTok Video Views

Total number of views.

Paid + Organic

TikTok Video Views Trend

Views by date of engagement.

Paid + Organic

TikTok Video Likes

Total likes.

Paid + Organic

TikTok Video Likes Trend

Likes by date of engagement.

Paid + Organic

TikTok Video Comments

Total comments.

Paid + Organic

TikTok Video Comments Trend

Comments by date.

Paid + Organic

TikTok Video Shares

Total shares.

Paid + Organic

TikTok Video Shares Trend

Shares by date.

Paid + Organic

TikTok Video Reach

Unique viewers.

Paid + Organic

TikTok Video Reach Trend

Reach by date.

Paid + Organic

TikTok Video Watched To Completion Rate

% of viewers who watched entire video.

Paid + Organic

TikTok Video Watched To Completion Rate Trend

Completion rate by date.

Paid + Organic




TikTok Video Total Time Watched in Seconds

Total video watch time.

Paid + Organic




TikTok Video Total Time Watched in Seconds Trend

Watch time by date.


Paid + Organic


TikTok Video Average Time Watched in Seconds

Average watch time.


Paid + Organic




TikTok Video Average Time Watched in Seconds Trend

Average watch time by date.

Paid + Organic

TikTok Video Impressions Percentage By Source

% of impressions by source (needs "TikTok Video Source" dimension).

Paid + Organic




TikTok Video Viewer Percentage By Country

Top 10 countries by viewer % distribution.

Paid + Organic

Account-Level Metrics


TikTok Account Likes

Total likes across videos (daily).

Account-Level



TikTok Account Comments

Total comments across videos (daily).

Account-Level



TikTok Account Shares

Total shares across videos (daily).

Account-Level

TikTok Account Video Views

Total views across videos (daily).

Account-Level

TikTok Account New Followers

New followers per day.

Account-Level

TikTok Account Profile Views

Profile views per day.

Account-Level

TikTok Account Followers

Total followers (snapshot only).

Account-Level

TikTok Last 60 Days Follower % By Country

Country distribution (for accounts with 100+ followers).

Account-Level




TikTok Last 60 Days Follower % By Gender


Gender distribution (for accounts with 100+ followers).

Account-Level




TikTok Page Followers Online By Hour

Hourly active follower distribution (accounts with 100+ followers).

Account-Level



TikTok Total Subscribe (Page Event)

Total subscriptions on a page.

Account-Level


Dimensions


TikTok Video Source


Source of views/impressions: For You, Follow, Hashtag, Sound, Personal Profile, Other Profile, Search.




TikTok Hour of Day


Use this for time-based widget creation in user’s local time zone.




Limitations

  • Brands can only publish original videos to TikTok in Sprinklr (creatives finalized prior to publishing).

  • The ability to choose sounds/effects/etc., is a TikTok API limitation currently.

  • Users cannot add a TikTok Personal account.

  • Users cannot send Messages to TikTok Users/Fans.

  • Users cannot add Custom Thumbnail to a TikTok video post.

  • Users cannot Delete/Edit a Published Post.

  • Adding Custom Text/Stickers to TikTok Videos is an API Limitation.

  • Fetching Photo Comments is an API Limitation.

  • Filtering spam and other offensive comments or filtering by keywords (native feature) is not available.

  • The maximum video duration is 600 secs for publishing on TikTok.

  • Character limit for caption in a post is 2200 characters.

  • Only videos can be added as a media attachment in a post.

  • Tagging another TikTok Business user is not possible via Sprinklr due to API Limitation currently, but one can @mention the user in the caption by mentioning their exact username as @username. It will appear as the text on the preview but post publishing it will link to their account.

  • Direct messages cannot be fetched for owned TikTok Business accounts. This API is only for owned, organic comment moderation and engagement.

  • Comments on a livestream cannot be fetched through Sprinklr.

  • Broadcasters cannot assign 'Live moderators' (native feature) to help them manage their streams through Sprinklr. The Live Moderators feature enables brands to add in other users who can then manage their comments and commenting functions during a stream.

    Keyword filters for live-stream comments (native feature) cannot be created through Sprinklr.

  • TikTok Video Saves is not available from the API.

  • Listening is still not available for TikTok owing to its policies - You can only report on owned organic content for now.