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Calibration FAQs

Here are some common questions regarding calibration and their answers:How can we decide which cases to choose for calibration?For ATA calibration, you filter cases based on conditions specific to your use-case, similar to how you assign cases for basic evaluation via sampling. For P2P calibration,

Service

Knowledge Base Article

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FAQs

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Assignment Wait Reasons

There might be some scenarios where a case arrives in a work queue but the algorithm hasn’t yet been able to assign a suitable agent. In such scenarios, assignment wait reasons are generated, which show why a case is still waiting in the work queue for agent assignment.The Assignment Wait Reasons fe

Service

Knowledge Base Article

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Assignment Failures & Troubleshooting

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Reviews as a Listening source

By adding Reviews as a Listening Source, you can listen to and learn from Reviews data. ​Reviews are a massive collection of the voices of people where they make evaluations of a publication, product, service, or company or a critical take on current affairs in literature, politics, or culture. In a

Insights

Knowledge Base Article

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Reviews

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Entities that you can track using a story query

Managing PR for any organization is multi-faceted and can involve monitoring brands, campaigns, executives, and/or products. Story queries allow the PR teams to track and report these entities effectively. Below are given some examples of how story queries can be leveraged for the same –Brand StudyP

Insights

Knowledge Base Article

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Story Query

RS
Meta Impressions Metric Deprecation in Social Analytics - Impact on Unified Analytics

OverviewMeta has deprecated multiple Impressions metrics across Facebook Page Insights API endpoint and introduced Views metrics as their long-term replacements. This change originates from Meta’s Graph API v21.0 updates. Starting November 15, 2025, any dashboard using Impressions metrics will displ

marketing

Knowledge Base Article

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Overview

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Ads Static Naming Conventions

What is a Static Naming Convention?Static Naming Convention is an additional feature that has been given along with Dynamic Naming Convention which works in run-time for Paid Initiatives, Ad Sets and Ads according to their properties.​Here a user can make a set of predefined rules to configure a new

marketing

Knowledge Base Article

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Static Naming Convention

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Insight Card

Insight Card OverviewEach insight card provides a concise overview:Title: Describes an event or situation, providing a summary of "what is happening." It focuses on communicating the observed pattern and changes in a metric associated with specific dimensions and a timeline.​Insight SummaryBelow the

Sprinklr Service

20.10

Service

Updated Article

Knowledge Base Article

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Configuring Insights Hub

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How and when to use Backup Queues

Unified routing gives us the ability to manage the assignment of cases or tasks in a more robust and precise way, which helps teams to manage their resources efficiently and cater customer queries proficiently and smoothly. In this article lets learn about how backup queues work for a particular que

Service

Knowledge Base Article

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Additional Use Cases

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VKontakte as a Listening Source

By adding VKontakte as a Listening source, you can listen to and learn from VKontakte data in real-time. ​VKontakte (VK), aka "Russian Facebook", is Russia's largest social media platform. VKontakte attracted millions of users around the former Soviet countries, such as Kazakhstan, Be

Insights

Knowledge Base Article

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Social Networks

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Sprinklr Service: 18.2 Capabilities and Enhancements

Sprinklr's latest release offers exciting new capabilities designed to empower your business to create meaningful customer experiences at every touchpoint. Read about Sprinklr's latest platform enhancements below!Navigation TipsRead through the release notes below or click on a Product title to 

Modern Care

18.2 Release

release_note

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v18.2 Winter Release (February)

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Forums as a Listening source

By adding Forums as a Listening Source, you can listen to and learn from forums data.​Sprinklr supports Forums as one of its various Listening Sources. Forums, or message boards, are online discussion sites where people can hold conversations in the form of posted messages. The Internet forums commu

Forums as a Listening Source

Insights

Knowledge Base Article

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Web Sources

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Building Surveys Using Ask AI+

Ask AI+ is a powerful tool that enables the creation of surveys with AI Assistance. This tool goes beyond just generating surveys; it provides essential support in designing the survey structure, selecting the most suitable question types, adjusting the tone and length, and customizing the survey fo

Sprinklr Insights

Insights

20.10

Updated Article

Knowledge Base Article

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AI + Survey Builder

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Classified as a Listening source

Use Classified to track and analyze micro advertisement content on a wide range of clusters. Sprinklr supports Classified as one of its multiple Listening sources. Classifieds are micro advertisements available on Print and Digital Media. They are usually clustered into coherent groups. Integration

Insights

Knowledge Base Article

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Classifieds

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Troubleshooting Checklist Evaluation Failures in Sprinklr Ads Campaigns

Sprinklr's Ads Campaign QA Checklists are customizable checklists that allows you to define and evaluate critical fields— such as objective, budget, optimization goal, timelines, and ad type — for all campaigns. These checklists help enforce brand governance. However, sometimes the evaluation proces

marketing

ADS_CHECKLIST_POPULAR

Knowledge Base Article

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Advanced Use Cases

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TikTok Pixels

A TikTok Pixel is a tracking code that can be added to your website to collect data on how TikTok users interact with your website after clicking on a TikTok ad or link. The pixel is a piece of code that you place on your website, similar to a Facebook pixel, which allows you to track user behavior,

marketing

Knowledge Base Article

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TikTok Pixel

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FAQs - Rule Engine

FAQsWhat is the difference between Campaign Rules and Campaign Update Rules?Campaign Update rules are primarily used to Update the Campaign Properties Automatically and can also be used to send a Notification every time a Custom field related to a Campaign is updated.Can I set up Naming Conventions

marketing

Rule Engine

FAQs

Knowledge Base Article

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Troubleshooting & FAQs

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Apply and Manage Filters to Inbox Feed (Sprinklr Distributed)

The content that the user sees in any inbox feed can be controlled by the filters applied to that feed. The filters appear to the right side of the feed and allow the user to temporarily filter the feed content. These filters only affect the display for the user who is applying the search filter.

social

Social - SES

DST - SES

Knowledge Base Article

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Engagement (Distributed User)

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Send Message Tool

The Send Message tool enables real-time communication across messaging channels, allowing timely updates, notifications, and responses to users on any platform.Configure Send Message ToolFollow these steps to configure the Send Message Tool in your AI Agent.1. Access the Send Message ToolNavigate to

Sprinklr Service

20.10

Updated Article

Knowledge Base Article

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Communication Tools

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Reply Assistance

Sprinklr AI+ can assist you in several ways, such as expanding text to provide more detailed responses, analyzing tonality to ensure appropriate language use, translating messages to support multilingual interactions, and paraphrasing or correcting grammar to improve overall communication. By provid

Integrations

ChatGPT

Service

Knowledge Base Article

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Agent Assist

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Types of Macros

OverviewMacros in Sprinklr can be used to execute multiple actions with a single click on a Case, Outbound Message, Inbound Message, Asset Manager asset, User Generated Content Asset, task, or profile. Macros can be used to make multiple changes to entities at once, creating efficiencies in your wor

experience:space

marketing

Insights

article:howto

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Knowledge Base Article

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Macros