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Dynamic Creative Optimization Overview

What is Dynamic Creative Optimization? Dynamic Creative Optimization (DCO) is a digital advertising technology that uses data and algorithms to automatically tailor ad creative to individual viewers in real time. It enables advertisers to deliver personalized and highly relevant ads to different aud

marketing

Knowledge Base Article

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DCO in Sprinklr Overview

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Widget visualization type - Column

With Columns, you can present the information in a clear and straightforward manner for the audience. Column charts are often considered the most effective type of data visualization, as they utilize our natural ability to comprehend height, unlike many other types of visualizations that may necessi

social

Reporting - SES

Social - SES

Knowledge Base Article

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Data visualisation types

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What is Employee Advocacy?

In today's dynamic business landscape, establishing your brand as a thought leader is paramount. This is where Sprinklr Advocacy comes into play - a comprehensive program that brings multiple benefits: Establish Brand Authority: Advocacy is instrumental in establishing your brand as a thought l

Advocacy - SES

social

Social - SES

Knowledge Base Article

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Advocacy Acumen

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Sprinklr Social: Patch Changes (18.5.2)

With this release, deliver an enhanced customer experience with feature advancements in Live Chat, Conversational AI, and Guided Workflows. Increase agent productivity with Quality Management on Video and Shift Management within WFM.

18.5 Release

marketing

Insights

social

+2

Knowledge Base Article

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v18.5.2 (July)

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Account Addition - Yotpo

We have integrated our Sprinklr platform with Yotpo, a B2B software platform designed to help businesses collect, manage, and utilize customer reviews, ratings, photos, and videos to drive engagement. This integration empowers you to seamlessly monitor, engage with, and moderate customer-generated c

social

Knowledge Base Article

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Account Addition - Yotpo

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Build Custom Metrics in Sprinklr Insights

Learn how to create Custom Metrics & leverage them in reporting to achieve desired use cases.Custom Metrics allows you to create your own derived metrics using standard reporting metrics. These custom metrics can be used to collect and analyze data that reporting does not track automatically. Cu

Insights

Knowledge Base Article

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Advanced Entities & Settings in Listening

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How to Apply Naming Conventions in Ads Manager

For organizations involving multiple stakeholders in the ads creation process, i.e. practitioners working in different agencies, teams, and regions, having a predefined workflow and a consistent naming convention across teams helps reduce de-duplication and manage the campaigns effectively.Sprinklr

marketing

Knowledge Base Article

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Manage Campaigns at Scale

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Source Coverage in Locations Insights

Different ways of sourcing dataLocation Insights primarily accesses data via four channels for generating actionable AI based insights:Review Source PagesOwned AccountsFirst Party Data Ingestion (FPDI)Social ListeningReview Source PagesReviews for brands or services on a review page can be sourced i

Insights

Knowledge Base Article

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Sources

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Quality Scores Skills

Quality Scores Skills are defined sets of competencies used to evaluate an agent's performance at any point in time. Each skill is associated with specific checklist items. Proficiency in these skills is automatically calculated using scores from both manual and AI-audited checklist items that are m

Service

Knowledge Base Article

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Quality Score Skills

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Create a Rule

The Sprinklr Rule Engine is a powerful tool that can execute complex actions automatically, creating efficiency in your workflow and saving time by eliminating the need for manual actions to be taken, seamlessly automating processes at scale.The Rule Engine's wide array of conditions and action

marketing

Rule Engine Basics

Insights

social

+2

Knowledge Base Article

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Rule Engine

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How to Manage Errors in Ads Manager

Sprinklr Ads Manager helps you to manage the ad entities that have errors in configuration. You can fix a few of the errors automatically using the guided error messages. This means that Sprinklr displays a description of what is causing the error along with a built-in fix for it. This is, howe

marketing

Knowledge Base Article

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Ad Campaign Management

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Naming Conventions for Sub-Campaigns

Automating the process of naming Sub-Campaigns by adding the Set Naming Convention action eliminates the manual effort of users in naming the Sub-Campaign. This saves a lot of time for the users. Having a standard naming convention simplifies the identification and maintenance of a multitude of Sub-

marketing

Rule Engine

Knowledge Base Article

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Sub-Campaign Rules

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Stop Publishing without Workflow Completion (via Rule Engine)

Automate the process of recalling posts whose workflow has not been completed to ensure all the steps in the process are being followed, thereby upholding brand compliance.Example use case shown below: Any message with its workflow status = In Progress / Not Started / Rejected will get recalled when

marketing

Rule Engine

publishing

Knowledge Base Article

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Pre-Publishing Rules

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What is Agent Capacity?

What is Agent Capacity?  In Unified Routing, agent capacity refers to the maximum workload or number of customer queries that an agent can handle simultaneously. To ensure uniform distribution of these calls/cases, Unified Routing allows administrators or supervisors to define the capacity for each

Service

Knowledge Base Article

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Setting up Agent Capacity

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Use Instagram Hashtags Manager to manage your hashtags

To get your hashtags in the hashtag manager, create a Topic with a set of hashtags that you want to monitor and save your Topic & make sure fetching is turned on. Any hashtag entered in any query will appear in the hashtag manager if your Topic is active i.e. fetching is turned on for your Topic

Insights

Knowledge Base Article

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Activate Instagram Hashtags

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Track TikTok Brand Mentions in Engagement Column

Sprinklr has added the Integration of the TikTok Brand Mentions API into the platform. As a result, you can now track mentions on TikTok. From engagement columns, you will now have the capability to retrieve videos where your brand has been mentioned. You can also access and reply to mentions. 

social

TikTok Business

Knowledge Base Article

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Engagement in TikTok

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Agent Status Report

To deliver the best care to your customers, it becomes extremely important to analyze and maintain the everyday operations of your team. Supervisors can use agent status reports to gather information about the availability of their agents and the time they spent in resolving customer queries through

Service

Knowledge Base Article

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Reporting & Analytics

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Setup Wizard

Setup Wizard is used to create a Crisis Project. It has a simple, step-wise procedure to input the requirements for setting up the Crisis Project. We’ll discuss each step one-by-one:  Note: This feature is in Beta. To enable this feature, a Definition Partnership agreement needs to be signed. Contac

Insights

Knowledge Base Article

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Crisis Management (Beta)

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Rank Management

Rank Management is an important feature of our Community designed to encourage user engagement and recognize active contributors. This ranking system incentivizes users to participate and contribute meaningfully to the platform. A user's rank is dependent on their frequency of engagement, quality of

Sprinklr Service

Service

Updated Article

26.4

Knowledge Base Article

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Gamification & Screener

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Hero Card in MS teams

Overview A Hero Card is a visually engaging component that includes a prominent image, multiple action buttons, and descriptive text. Key functionalities that enhance Hero Cards are integrated through Bots in Teams, Message Extensions, and the Bot Framework.You can design a Hero Card template using

Service

Knowledge Base Article

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MS Teams - Card Templates