Sprinklr has added the Integration of the TikTok Brand Mentions API into the platform. As a result, you can now track mentions on TikTok. From engagement columns, you will now have the capability to retrieve videos where your brand has been mentioned. You can also access and reply to mentions in comments.  

Steps to Create a Column to Track TikTok Brand Mentions

1. Click the New Tab icon. Under the Sprinklr Social tab, click Engagement Dashboards within Engage.

2. In the top right corner of the Engagement Dashboard window, click Add Column.

3. On the Add New Column window, search and select TikTok as a source for adding a new column.

4. On the Add New TikTok Column window, select Mentions as the column type.

5. Enter a Name, Description, and add Account / Account Group per your needs.

6. Under Category, select Video Mentions or Video Hashtag Mentions.

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7. Provide other Basic Information for your column. Preview of the column will render on the right side of the window. 

8. Enter Workflow Properties as desired. Workflow properties refer to the properties applied in Sprinklr, either automatically or manually, that determine the message's workflow status, user assignment, priority, spam designation, and sentiment.

9. Provide Custom Properties as desired. Configuring additional properties, you can specify messages to include or exclude based on the properties that have been applied to the message.

10. After you have provided all the details for your column, click Create Column in the bottom right corner to create the new column. Upon creation, your column will be available in the current dashboard. 

Capabilities

• Top 1,000 mentioned videos will be available in column, sorted by the highest number of likes among all the videos that mention the business's handle. 

• Top 1,000 videos with one or more brand hashtag sorted by the highest number of likes will be available in column.

• All mentioned videos will be non-brand post.

Limitations

• User details will be saved as Anonymous (API limitation).

• Playable video not available in Sprinklr. Need to click and view video in native (API limitation).

• The integration of the comments mentioned is not supported. While comments and replies can be retrieved via API, obtaining the parent video or parent comment (for replies) is not possible. Hence not integrated in Sprinklr (API limitation).