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Modern Marketing

Sprinklr Modern Marketing increases the ROI of content with AI-powered insights and reuse, saves time with automated workflows, and manages brand risk with enterprise governance

Generate more sales with better content

using integrated insights leveraging AI

Reduce content marketing production costs

and enable agile marketing with automated workflows

Protect your brand's reputation

with enterprise-grade governance

Core Platform

Modern Marketing Modern Advertising Modern Research Modern Care Modern Engagement

Point Solutions

Unified Front Office

Limited Content Insights & Analytics

Increase ROI of Content Marketing

Manual, Fragmented, Offline Content Research and Analytics.

Limited opportunity to re-use top-performing content across channels, markets or business units.

Content creation not informed by data like voice-of-the-customer or industry benchmarking.

Integrated Real-time AI-driven listening, reporting, and benchmarking insights on content.

Re-use top-performing content across channels, markets and Business units.

Leverage User-generated Content, Advocacy and Influencer for greater effectiveness.

Unsustainably Inefficient

Save Time

Email, Spreadsheet, Asana, Slack, Siloed Workflow with no accountability and transparency

Manual task management and Fragmented communication with Lost context.

Redundant and Siloed planning and execution across channels, markets and business units.

Automated Workflows with Agile Boards built as sequential logical flows, milestones, due date calculation, role & team assignments, review & approval cycles.

Contextual Collaboration across Brand, Agency, Legal Teams.

Real-time, Collaborative, Unified Calendar and Centralized DAM aross channels, markets and business units.

Risky and Non Compliant

Manage Brand Risk

Potential for Off-brand, Rogue, Inconsistent Content.

Inconsistent, Un-supervised and Un-audited User Management.

Un-secured access to Assets, Content and Accounts, No Crisis Readiness

Global Brand Consistency, Brand Compliance Brief and Content templates, Governance Rules and Approval Processes

Structured User Roles, Federated User, and Audit Trails

Controlled and Managed access to Assets & Accounts, Confidential content, 'Stop Publishing' for crises.

Plan

Increase ROI of content with re-use across channels, markets and business units
Produce

Save time and enable agile marketing automation and workflows
Publish

Create and schedule content across channels with enterprise governance
Analyze

Measure ROI of content and operational efficiency across modern marketing channels

Features include:

Share an editorial calendar of record and centralized DAM across channels, markets and business units

Align teams and agencies with collaborative marketing briefs, quickly delegate tasks, and track updates

Identify top-performing assets for re-use with asset-level reporting, suggestion queues, and workflows

Industry Common
Editorial Calendar
Campaign
Asset Management

Industry Advanced
Brief Templates
Integrated Campaign Planning with Sub-Campaigns

Sprinklr Unique
Integrated Listening Insights for Audience & Content Ideation
Content Strategy-Personas, Customer Journey Stages, and Themes

Features include:

Automated tailored workflows with contextual collaboration reduce turnaround times for content production

Track and manage content and tasks with configurable agile production dashboards

Source internal, third-party, and approved user-generated content through an integrated platform

Industry Common
Task Management
Collaboration

Industry Advanced
Production Tables
Kanban Boards

Sprinklr Unique
Workflow Engine
Suggestion & Task Queues
Smart Compliance
User-Generated Content
Confidential Content
Third-Party Content
Contextual Collaboration

Features include:

Schedule and publish omnichannel content across modern channels together for consistent messaging

Create content for digital and traditional channels using brand-compliant content templates

Target content to the right audience segments with audience manager and connect data from first-party sources

Industry Common
Publisher
Message Shell

Industry Advanced
Content Templates
Long Form Editor
Audience Manager

Sprinklr Unique
Smart Audience Engine
Journey Facilitator
Advocacy
Integrations
Influencer Marketing

Features include:

Access full omnichannel performance results with integrations across analytics and drill down to get a detailed view across channels, audiences, etc.

Analyze conversational insights through voice-of-customer data across channels to understand the context and inform content plans

Monitor operational performance to help improve efficiency with Sprinklr’s unique Workflow Engine and task management capabilities

Industry Common
Content Analytics
Campaign Analytics

Industry Advanced
Omni-Channel Analytics
Operational Reporting
Asset Performance

Sprinklr Unique
Custom Metrics
Market Analytics And Benchmarking
Display And Presentation
Business Outcome Measurement With First-Party Metrics Using Data Engine

Intelligent Content Management

7 powerful AI features transform content management from a tool people have to use into a tool people love to use.

Audience Profiling

Detect interests, age, gender, profession and marital status

Global Influencer Identification

Build topics using smart suggestions

Query Builder

Build topics using smart suggestions

Content Ideation

Improve content ideation with real-time listening insights around content topics which will appeal to your audience

Spam Detection

Classification of content into ads, inappropriate and spam - exposed in a dashboard filter

Content Appeal

Identify content which drives engagement based on history, competitor, and industry comparisons

Topical Influencer Identification

Twitter influencer scores across specific types of content and domain

Automation

9 advanced Workflow Automation features enable practitioners to get more done, faster. And maybe even get home in time for dinner.

Workflow Engine

Automate sequential creation and assignment of tasks with standard, repeatable process flows

Milestone Tracking

Track milestones and completion dates in different stages in one production table

Team Queue & Role-based assignment

Assign tasks to team queues/roles for types of tasks

Due-date work-back calculation

Auto-calculate due dates for tasks and milestones from the content schedule date

Production Tables

Track workflows and milestones in live personalized tabular views and edit inline to make changes

Multi-dimensional Agile Kanban Boards

Auto-generate real-time Kanban boards grouped by status, assignee, campaign, team, task type, or custom parameters

Contextual Collaboration

Share notes/comments/attachments by @mentioning individuals or teams within the context of content, campaign, task, or asset

Operational Metrics Reporting

Measure workflow efficiency with task reporting on status, assignee, due dates, teams, and task duration

External Content Sourcing

Manage content costs by leveraging top-performing user generated content or source third-party content

“

Sprinklr is a good fit for large consumer brands that want to communicate and respond quickly across many digital channels.

The Forrester Wave™

Content Marketing Platforms For B2C Marketers, Q2 2019

”

Sprinklr pays for itself — discover our value realization model

Sprinklr generates millions of dollars of value for our customers – the 45 primary business use cases below illustrate how Sprinklr can deliver positive business outcomes for your organization.

Modern Marketing

Modern Advertising

Modern Research

Modern Care

Modern Engagement

Generate more sales with better content

Create more impactful content by leveraging AI-powered insights which analyze what your customers, prospects, and competitors are saying

Improve results with the same budget by identifying high-performing content which you've already produced, and then reusing it across channels, markets and business units

Make your content more compelling by getting your customers, advocates, employees, and influencers to generate and promote content for you with UGC, advocacy and influencer features

Reduce content production costs

Save time with your campaign planning and content production using automated workflows, agile boards and milestone tracking

Enhance your team's productivity with contextual collaboration between your internal teams (brand & legal) and external teams (agencies & vendors)

Get all your teams (functions, business units, markets) working together in a single and collaborative platform with a unified calendar and centralized asset management

Protect your brand's reputation

Eliminate the risk of off-brand marketing with a global compliance framework for standardized briefs, content templates, governance rules, and approval processes

Eliminate the risk of unauthorized marketing with an auditable governance structure that manages user access permissions based on roles and responsibilities

Manage the risk of PR crises by restricting content for confidentiality, monitoring with red-flag keyword rules, and the ability to automatically stop publishing across all channels

Increase Return on Ad Spend

Improve your social advertising results with AI-powered, real-time optimization across social platforms, creative unit types, and audience types (psychographic, demographic, geographic)

Increase revenue with your social advertising by leveraging real-time optimization across the conversion funnel for click-throughs, completions, conversions, and sales

Drive better results by using listening insights from the real voice of your customer to improve your content & audience strategy across Paid, Owned, and Earned

Reduce advertising production costs

Reduce your creative production time with creative & campaign workflows that drive real-time collaboration between brands and agencies with auditable governance

Streamline and automate your ad creation and optimization using AI with a unified, cross-channel execution platform

Get the timely insights you need to improve your advertising strategy with real-time, automated reporting dashboards across social and 3rd party metrics

Protect your brand's reputation

Eliminate the risk of off-brand advertising with a global compliance framework for approvals, governance rules, and moderation processes

Eliminate the risk of unauthorized advertising with an auditable governance structure that manages user access permissions based on roles and responsibilities

Manage the risk of PR crises and overspent budgets with controlled access to accounts and budgets and the ability to automatically stop advertising across channels

Grow your business with insight

Improve your products and discover new product ideas by listening to what your customers are publicly saying (LISTEN) and then use AI to get insights on that unstructured data (LEARN)

Stop guessing your brand equity metrics by gaining a real-time understanding of brand awareness, product perception, customer loyalty, and user satisfaction

Improve your demand gen funnel conversion rates by identifying consumer purchase intent signals, switching signals, or lifecycle event signals -- before they become an MQL

Improve your customer experience

Improve your CX score by using AI to examine customer feedback and optimize customer experience across all touch points

Make better informed marketing investment decisions by using deep audience insights to decide on event sponsorships, brand ambassadors, media plans, or content strategy

Gain competitive advantage and save time by understanding their marketing rhythms and tactics, and then incorporate those insights into your own marketing plan to pre-empt their moves

Protect your brand's reputation

Stop being surprised by PR crises with AI-based crisis detection which can detect issues at the very earliest stage, while you still have time to react and alert stakeholders

Protect your brand equity by finding and identifying scammers such as unauthorized resellers, fake brand handles, counterfeit products, and unwanted brand associations

Improve your organization's crisis response SLA with a crisis management protocol that uses automated workflows to connect departments and stakeholders with mobile notifications & alerts

Make Care the new Marketing

Don't miss a revenue opportunity by empowering your Care team to seamlessly transfer identified leads to your marketing and sales team

Help your Care team drive new sales opportunities by making it easy for them to guide customers through relevant product information

Make Care an organizational priority by enabling real-time collaboration on customer issues and service insights across marketing, product, development, and executive teams

Reduce agent costs

Spend less time trying to manage your Frankenstack of point solutions and focus your resources on one unified platform for social, messaging, email, chat, and voice channels

Have your agents spend more time interacting with customers and less time on internal tasks by using smart workflows to automate housekeeping activities, approvals, and training

Increase customer interactions per agent with AI-based conversation suggestions and integrated bots that can handle routine inquiries at the front end

Increase customer satisfaction

Create more relevant and helpful customer care engagements by automating skill-based message routing and assignment so that customers are talking to the right agent at the right time

Make your agents look more knowledgeable and complete care engagements faster by leveraging AI-based Smart Responses to instantly respond to customer questions

Eliminate embarrassing social & internal escalations from highly distressed customers by using an AI-based early warning system to make sure their issues are managed appropriately & quickly

Turn social into a revenue driver

Don't miss an opportunity to engage with your customers on all modern social and messaging channels by leveraging integrated listening

Social is now the preferred business contact channel, so you can increase your prospect & customer engagement by embedding social on your Web site and other owned properties

Amplify your earned media organic reach by getting your customers, employees, and influencers to generate content for you with UGC, advocacy, and influencer tools

Get more output from social media managers

Increase your social media manager productivity by eliminating manual message sorting and, instead, automatically triaging inbound messages by priority or intent and assigning them appropriately

Increase interactions per social media manager with AI-based conversation suggestions (Smart Replies), templates, and integrated bots that can handle routine inquiries

Let your social media managers get more done by eliminating the need for multiple apps and instead use a single platform for listening, publishing, and engagement across all channels

Protect your brand's reputation

Eliminate the risk of off-brand engagement with a global compliance framework for approvals, governance rules, smart replies and moderation processes

Eliminate the risk of unauthorized engagement with an auditable governance structure that manages user access permissions based on roles and responsibilities

Manage the risk of PR crises with with account access control and the ability to automatically and instantly stop publishing across all channels

Download Modern Marketing Buyer's Guide

Download Modern Advertising Buyer's Guide

Download Modern Research Buyer's Guide

Download Modern Care Buyer's Guide

Download Modern Engagement Buyer's Guide