Modern Marketing

Sprinklr Modern Marketing increases the ROI of content with AI-powered insights and reuse, saves time with automated workflows, and manages brand risk with enterprise governance

Generate more sales with better content
using integrated insights leveraging AI
Reduce content marketing production costs
and enable agile marketing with automated workflows
Protect your brand's reputation
with enterprise-grade governance
Modern Marketing Modern Advertising Modern Research Modern Care Modern Engagement
Point Solutions
Unified Front Office

Manual, Fragmented, Offline Content Research and Analytics.

Limited opportunity to re-use top-performing content across channels, markets or business units.

Content creation not informed by data like voice-of-the-customer or industry benchmarking.

Integrated Real-time AI-driven listening, reporting, and benchmarking insights on content.

Re-use top-performing content across channels, markets and Business units.

Leverage User-generated Content, Advocacy and Influencer for greater effectiveness.

Email, Spreadsheet, Asana, Slack, Siloed Workflow with no accountability and transparency

Manual task management and Fragmented communication with Lost context.

Redundant and Siloed planning and execution across channels, markets and business units.

Automated Workflows with Agile Boards built as sequential logical flows, milestones, due date calculation, role & team assignments, review & approval cycles.

Contextual Collaboration across Brand, Agency, Legal Teams.

Real-time, Collaborative, Unified Calendar and Centralized DAM aross channels, markets and business units.

Potential for Off-brand, Rogue, Inconsistent Content.

Inconsistent, Un-supervised and Un-audited User Management.

Un-secured access to Assets, Content and Accounts, No Crisis Readiness

Global Brand Consistency, Brand-Complaint Brief and Content templates, Governance Rules and Approval Processes

Structured User Roles, Federated User, and Audit Trails

Controlled and Managed access to Assets & Accounts, Confidential content, 'Stop Publishing' for crises.

Features include:

Share an editorial calendar of record and centralized DAM across channels, markets and business units

Align teams and agencies with collaborative marketing briefs, quickly delegate tasks, and track updates

Identify top-performing assets for re-use with asset-level reporting, suggestion queues, and workflows

  • Industry Common
  • Editorial Calendar
  • Campaign
  • Asset Management
  • Industry Advanced
  • Brief Templates
  • Integrated Campaign Planning with Sub-Campaigns
  • Sprinklr Unique
  • Integrated Listening Insights for Audience & Content Ideation
  • Content Strategy-Personas, Customer Journey Stages, and Themes

Features include:

Automated tailored workflows with contextual collaboration reduce turnaround times for content production

Track and manage content and tasks with configurable agile production dashboards

Source internal, third-party, and approved user-generated content through an integrated platform

  • Industry Common
  • Task Management
  • Collaboration
  • Industry Advanced
  • Production Tables
  • Kanban Boards
  • Sprinklr Unique
  • Workflow Engine
  • Suggestion & Task Queues
  • Smart Compliance
  • User-Generated Content
  • Confidential Content
  • Third-Party Content
  • Contextual Collaboration

Features include:

Schedule and publish omnichannel content across modern channels together for consistent messaging

Create content for digital and traditional channels using brand-compliant content templates

Target content to the right audience segments with audience manager and connect data from first-party sources

  • Industry Common
  • Publisher
  • Message Shell
  • Industry Advanced
  • Content Templates
  • Long Form Editor
  • Audience Manager
  • Sprinklr Unique
  • Smart Audience Engine
  • Journey Facilitator
  • Advocacy
  • Integrations
  • Influencer Marketing

Features include:

Access full omnichannel performance results with integrations across analytics and drill down to get a detailed view across channels, audiences, etc.

Analyze conversational insights through voice-of-customer data across channels to understand the context and inform content plans

Monitor operational performance to help improve efficiency with Sprinklr’s unique Workflow Engine and task management capabilities

  • Industry Common
  • Content Analytics
  • Campaign Analytics
  • Industry Advanced
  • Omni-Channel Analytics
  • Operational Reporting
  • Asset Performance
  • Sprinklr Unique
  • Custom Metrics
  • Market Analytics And Benchmarking
  • Display And Presentation
  • Business Outcome Measurement With First-Party Metrics Using Data Engine

Intelligent Content Management

7 powerful AI features transform content management from a tool people have to use into a tool people love to use.


9 advanced Workflow Automation features enable practitioners to get more done, faster. And maybe even get home in time for dinner.

Sprinklr is a good fit for large consumer brands that want to communicate and respond quickly across many digital channels.
The Forrester Wave™
Content Marketing Platforms For B2C Marketers, Q2 2019

Sprinklr pays for itself — discover our value realization model.

Sprinklr generates millions of dollars of value for our customers – the 45 primary business use cases below illustrate how Sprinklr can deliver positive business outcomes for your organization.

Modern Marketing
Modern Advertising
Modern Research
Modern Care
Modern Engagement
Generate more sales with better content
Create more impactful content by leveraging AI-powered insights which analyse what your customers, prospects, and competitors are saying
Improve results with the same budget by identifying high-performing content which you've already produced, and then reusing it across channels, markets and business units
Make your content more compelling by getting your customers, advocates, employees, and influencers to generate and promote content for you with UGC, advocacy and influencer features
Reduce content production costs
Save time with your campaign planning and content production using automated workflows, agile boards and milestone tracking
Enhance your team's productivity with contextual collaboration between your internal teams (brand & legal) and external teams (agencies & vendors)
Get all your teams (functions, business units, markets) working together in a single and collaborative platform with a unified calendar and centralized asset management
Protect your brand's reputation
Eliminate the risk of off-brand marketing with a global compliance framework for standardized briefs, content templates, governance rules, and approval processes
Eliminate the risk of unauthorized marketing with an auditable governance structure that manages user access permissions based on roles and responsibilities
Manage the risk of PR crises by restricting content for confidentiality, monitoring with red-flag keyword rules, and the ability to automatically stop publishing across all channels
Increase Return on Ad Spend
Improve your social advertising results with AI-powered, real-time optimization across social platforms, creative unit types, and audience types (psychographic, demographic, geographic)
Increase revenue with your social advertising by leveraging real-time optimization across the conversion funnel for click-throughs, completions, conversions, and sales
Drive better results by using listening insights from the real voice of your customer to improve your content & audience strategy across Paid, Owned, and Earned
Reduce advertising production costs
Reduce your creative production time with creative & campaign workflows that drive real-time collaboration between brands and agencies with auditable governance
Streamline and automate your ad creation and optimization using AI with a unified, cross-channel execution platform
Get the timely insights you need to improve your advertising strategy with real-time, automated reporting dashboards across social and 3rd party metrics
Protect your brand's reputation
Eliminate the risk of off-brand advertising with a global compliance framework for approvals, governance rules, and moderation processes
Eliminate the risk of unauthorized advertising with an auditable governance structure that manages user access permissions based on roles and responsibilities
Manage the risk of PR crises and overspent budgets with controlled access to accounts and budgets and the ability to automatically stop advertising across channels
Grow your business with insight
Improve your products and discover new product ideas by listening to what your customers are publicly saying (LISTEN) and then use AI to get insights on that unstructured data (LEARN)
Stop guessing your brand equity metrics by gaining a real-time understanding of brand awareness, product perception, customer loyalty, and user satisfaction
Improve your demand gen funnel conversion rates by identifying consumer purchase intent signals, switching signals, or lifecycle event signals -- before they become an MQL
Improve your customer experience
Improve your CX score by using AI to examine customer feedback and optimize customer experience across all touch points
Make better informed marketing investment decisions by using deep audience insights to decide on event sponsorships, brand ambassadors, media plans, or content strategy
Gain competitive advantage and save time by understanding their marketing rhythms and tactics, and then incorporate those insights into your own marketing plan to pre-empt their moves
Protect your brand's reputation
Stop being surprised by PR crises with AI-based crisis detection which can detect issues at the very earliest stage, while you still have time to react and alert stakeholders
Protect your brand equity by finding and identifying scammers such as unauthorized resellers, fake brand handles, counterfeit products, and unwanted brand associations
Improve your organization's crisis response SLA with a crisis management protocol that uses automated workflows to connect departments and stakeholders with mobile notifications & alerts
Make Care the new Marketing
Don't miss a revenue opportunity by empowering your Care team to seamlessly transfer identified leads to your marketing and sales team
Help your Care team drive new sales opportunities by making it easy for them to guide customers through relevant product information
Make Care an organizational priority by enabling real-time collaboration on customer issues and service insights across marketing, product, development, and executive teams
Reduce agent costs
Spend less time trying to manage your Frankenstack of point solutions and focus your resources on one unified platform for social, messaging, email, chat, and voice channels
Have your agents spend more time interacting with customers and less time on internal tasks by using smart workflows to automate housekeeping activities, approvals, and training
Increase customer interactions per agent with AI-based conversation suggestions and integrated bots that can handle routine inquiries at the front end
Increase customer satisfaction
Create more relevant and helpful customer care engagements by automating skill-based message routing and assignment so that customers are talking to the right agent at the right time
Make your agents look more knowledgeable and complete care engagements faster by leveraging AI-based Smart Responses to instantly respond to customer questions
Eliminate embarrassing social & internal escalations from highly distressed customers by using an AI-based early warning system to make sure their issues are managed appropriately & quickly
Turn social into a revenue driver
Don't miss an opportunity to engage with your customers on all modern social and messaging channels by leveraging integrated listening
Social is now the preferred business contact channel, so you can increase your prospect & customer engagement by embedding social on your Web site and other owned properties
Amplify your earned media organic reach by getting your customers, employees, and influencers to generate content for you with UGC, advocacy, and influencer tools
Get more output from social media managers
Increase your social media manager productivity by eliminating manual message sorting and, instead, automatically triaging inbound messages by priority or intent and assigning them appropriately
Increase interactions per social media manager with AI-based conversation suggestions (Smart Replies), templates, and integrated bots that can handle routine inquiries
Let your social media managers get more done by eliminating the need for multiple apps and instead use a single platform for listening, publishing, and engagement across all channels
Protect your brand's reputation
Eliminate the risk of off-brand engagement with a global compliance framework for approvals, governance rules, smart replies and moderation processes
Eliminate the risk of unauthorized engagement with an auditable governance structure that manages user access permissions based on roles and responsibilities
Manage the risk of PR crises with with account access control and the ability to automatically and instantly stop publishing across all channels

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