Workflow Approval Software

Automate workflows to produce and deliver high-quality content faster.

Generating content at scale across channels requires fast, efficient approval processes. But without a unified approach, siloed work can lead to bottlenecks and inconsistent messaging. Sprinklr helps brands leverage a unified, automated workflow solution across teams and content types — so you can always be confident that every component of your omnichannel campaigns is on-brand and reaches the right people.


of businesses don’t have a formal workflow for content approval. 

Workflow approvals
Sprinklr is trusted by the world's biggest brands
Wells Fargo
Improve content quality by up to 32%.

Produce the content your customers love — and that also drives revenue — with integrated briefs and smart compliance guidelines that validate content throughout the approval process.

Decrease brand risk and repetitive work by 25%.

Deliver quality customer experiences in every message you send by maintaining brand standards with rapid approval processes, automatic content moderation, and global governance.

Approve content 50% faster to reduce time to market.

Accelerate production and go-to-market times by delivering full visibility, in one central location, into your content before it’s published across 30+ channels.

How can enterprises use automated workflow approvals to increase efficiency by 40%?

To keep up with customer engagement across 30+ digital channels, many businesses invest in a wide range of point solutions. But if these solutions aren’t fully integrated, marketing data and teams can become disconnected — leading to slow go-to-market timelines, poor collaboration, and unorganized, inconsistent messaging.

Sprinklr’s Campaign Planning & Content Marketing platform breaks down potential bottlenecks by automating the workflow approval process across all teams and content types. As the only unified customer experience management (Unified-CXM) platform, Sprinklr brings every component of your campaigns into one place to ensure content goes through all of the right processes — from creation to approval to publishing — before it ever reaches your customers.

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Automate workflow approvals, unify processes, and increase your speed-to-market with Sprinklr

Connect with our experts to discuss your specific marketing goals and use cases, and discover how Sprinklr Campaign Planning and Content Marketing can help you:

Produce consistent content across campaigns and channels.

Reduce delays and rework with automation.

Release content faster and hit deadlines with on-time approvals.

Strengthen your brand messaging with a standardized approval process.

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Set up mandatory approvals and automated moderation for high-profile campaign activities — and achieve more productivity than the 58% of businesses that lack a formal approval workflow.

Reduce the risk of publishing off-brand content.

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Sprinklr includes standardized brief templates, checklists, and guidelines for creating a global compliance framework that’s accessible to both internal teams and agency partners. 

Prevent unauthorized activities from affecting your brand’s reputation.

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Sprinklr’s auditable governance structure makes it easy to manage user access and permissions based on roles and responsibilities.

2020 Customer’s Choice for Social Marketing Management

Sprinklr was recognized as a 2020 Gartner Peer Insights Customer’s Choice for Social Marketing Management based on feedback and ratings from Sprinklr customers.

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Leader in Gartner’s Content Marketing Platform Magic Quadrant, Q1 2020

"Sprinklr has built on its strong social foundations to support marketing... and focused its AI improvements to support the speed and scale of delivery across use cases."

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