SOCIAL MEDIA MANAGEMENT PLATFORM 

The global leader in enterprise social media management

For over a decade, Sprinklr Social has helped the world’s biggest brands reimagine social media as a growth driver with a unified platform, industry-leading AI and enterprise-grade scale. 

Social Overview Hero

TRUSTED BY THE WORLD’S MOST ICONIC BRANDS

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One unified platform to manage social media and scale impact

Equip your social media team with the unified, AI-native platform they need to collaborate seamlessly, act quickly and scale globally.

Unify social media management at a global scale

Bring social listening, publishing, engagement, commerce, advertising, customer service, and advocacy into one unified platform. Streamline collaboration and governance across teams, markets and brands with complete visibility and control.

1. SocialOverview Unify

Elevate workflows with specialized AI purpose-built for CX

Sprinklr Social helps your team surface insights, optimize content, automate engagement and enforce governance — all with industry-leading AI.

2. SocialOverview Elevate

Transform social media into a strategic growth engine

Streamline global operations, power full-funnel customer journeys and drive conversions. Use rich social data to unlock real business impact across marketing, sales, service and product.

3. Social Suite Overview Transform final

Trusted by global brands. Chosen for real results.

Northwestern Mutual Customer Story - Hero Image

Northwestern Mutual used Sprinklr AI to power its most successful social campaign ever

“This was a well-executed and wildly successful campaign for us, and it was fully supported by the Sprinklr platform. Our teams are energized and inspired, and we’re excited to see what else we can dream up in partnership with Sprinklr.” 

Whitney Magnuson

Senior Director – Social Marketing

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Santander UK Customer Story - Hero Image

Santander UK reached 100M+ people, driving 1.5M+ engagements in one year

“We’re using social to reach our customers on the channels of their choice, to engage with them more deeply, and to help our customers more intuitively.” 

Chris Parker

Senior Social Media Manager

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Shell Customer Story - Hero Image

Shell manages 100+ social media accounts from one unified platform

"It (Sprinklr) was the only platform robust enough to serve our needs as a global organization and innovative enough to keep up with our aspirations for social." 

Americo Silva

Global Head of Digital and Social Media

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Stage Entertainment Customer Story - Hero Image

Stage Entertainment saved $65K and 2,000+ hours by reusing 58% of social content

“...Sprinklr really helps us to listen to our customers and their needs and translate that into a new experience online.” 

Nino van Zandwijk

Social Media Specialist

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IKEA Customer Story - Hero Image

IKEA turns real-time insights into real brand impact

“...Sprinklr has really become our eyes and ears out into the world. It's a one-stop shop to figure out how good you're actually doing.” 

Ferencz Thuroczy

Global Social Media Director

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Northwestern Mutual Customer Story - Hero Image

Northwestern Mutual used Sprinklr AI to power its most successful social campaign ever

“This was a well-executed and wildly successful campaign for us, and it was fully supported by the Sprinklr platform. Our teams are energized and inspired, and we’re excited to see what else we can dream up in partnership with Sprinklr.” 

Whitney Magnuson

Senior Director – Social Marketing

Read full story
Santander UK Customer Story - Hero Image

Santander UK reached 100M+ people, driving 1.5M+ engagements in one year

“We’re using social to reach our customers on the channels of their choice, to engage with them more deeply, and to help our customers more intuitively.” 

Chris Parker

Senior Social Media Manager

Read full story
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Get the Sprinklr Advantage

Sprinklr Social eliminates point solution chaos and helps unify, govern and scale social media management for enterprises with complex, evolving needs.
BCC

Broadest channel coverage in the industry

Sprinklr is the only platform that offers out-of-the-box support for 30+ social and messaging channels. With the ease of adding new channels quickly, teams never have to worry about missing conversations that matter. 

BICAI

Best-in-class AI for social media at enterprise scale

Sprinklr AI is trained on billions of data points across industries and geographies. It’s the only platform that powers content optimization, sentiment, insights and governance in 100+ languages. 

Mostcustomi

The most customizable social media management platform

Only Sprinklr offers the depth of workflow customization that global enterprises require — from custom rules to role-based experiences tailored by brand, geography or business unit.

GSG

Governance that scales globally

Sprinklr sets the standard for social media compliance with granular access controls, built-in audit trails, and automated approval workflows — all trusted by the world’s most regulated industries. 

onlyunifiedplatform

The only unified platform that connects social, marketing and service

Sprinklr is the only solution that unifies social media management with consumer intelligence, marketing automation and customer service — all on one AI-native platform. No other solution offers this level of unification. 

Achieve 327% ROI with Sprinklr Social

A Forrester Total Economic Impact™ study found that enterprises using Sprinklr Social unlocked $6.98M in benefits over three years — achieving 327% ROI and payback in under six months.

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Achieve 327- ROI with Sprinklr Social 22July

Over a decade of AI innovation built into social media management

Trained on 2,000+ models, Sprinklr’s industry-specific, multilingual AI automates insights, publishing, engagement, governance and analytics. With Sprinklr Copilot, you can access it all with a simple, conversational interface. 

Sprinklr AI analyzes billions of conversations across social and messaging channels. Discover trending topics, sentiment shifts, competitive insights and product feedback in real time across 100+ languages. 

Uncover what matters instantly

Get AI recommendations on top-performing posts, optimal publishing times, hashtags and tone. Automatically repurpose and personalize content based on region, audience and channel.

Publish smarter with less effort

Sprinklr AI auto-categorizes messages by channel, sentiment, intent, and more. Get context-rich, AI-powered replies and automate responses to engage effectively.

Engage efficiency at scale

Sprinklr AI flags violations, brand risks and non-compliant content before it goes live. Customize your workflows to automatically approve, escalate and block posts, ensuring your content stays on-brand across markets. 

Enforce compliance without slowing down

Sprinklr AI summarizes dashboards, explains anomalies, and suggests the next-best actions. With Sprinklr Copilot, get insights faster through simple conversations instead of digging through your dashboard. 

Go from metrics to meaningful action
Uncover what matters instantlyPublish smarter with less effortEngage efficiency at scaleEnforce compliance without slowing downGo from metrics to meaningful action

Elevate every part of your social media strategy

Understand and engage your audience, amplify your brand’s social media presence, and optimize performance to boost your business impact.
PE

Publishing and Engagement

Deliver content and build a community on channels your customers use.

SDT

Social for Distributed Teams

Empower your distributed teams to generate more leads and accelerate conversions. 

EA

Employee Advocacy

Amplify your brand reach by up to 8x by turning employees into advocates.  

SL

Social Listening

Get real-time industry, customer and competitor insights from millions of data sources.

*part of Sprinklr Insights

VI

Visual Insights

Monitor beyond text and unlock insights based on visual data with Sprinklr’s AI-powered image detection capabilities.

*part of Sprinklr Insights

CIB

Competitive Insights and Benchmarking

Benchmark social performance against competition and manage influencers at scale.

*part of Sprinklr Insights

SocialAdvert

Social Advertising

Manage every ad campaign across 30+ channels from one dashboard and boost ROAS with real-time ad optimization. 

*part of Sprinklr Marketing

SCService

Social Customer Service

Elevate your customer satisfaction score with AI-powered customer service on social. 

*part of Sprinklr Service

CComm

Conversational Commerce

Turn social into a revenue driver with a personalized chat-based commerce experience. 

Sprinklr works seamlessly with your existing tech stack

Integrate Sprinklr with your CRM, DAM, BI tools, and more — so your teams across marketing, sales and service stay connected and aligned globally.

Integrate seamlessly 22July
Browse 100+ integrations

Proven leader in social media management. Recognized by industry analysts.

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Sprinklr named a Leader in The Forrester Wave™: Social Suites, Q4 2024

Sprinklr named a Leader in The Forrester Wave™: Social Suites, Q4 2024
Forrester logo

Forrester evaluated the seven most significant social suites, rating Sprinklr as a leader in current capabilities and the only vendor to be scored 5/5 for social media management.

Read full report
Sprinklr Social logo

Sprinklr Social named a Leader by G2

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G2 logo

Sprinklr Social named a Leader by G2 with over 45+ badges in their Fall 2024 reports.

Read reviews
Sprinklr logo

Sprinklr named a Leader in The Forrester Wave™: Social Suites, Q4 2024

Sprinklr named a Leader in The Forrester Wave™: Social Suites, Q4 2024
Forrester logo

Forrester evaluated the seven most significant social suites, rating Sprinklr as a leader in current capabilities and the only vendor to be scored 5/5 for social media management.

Read full report
Sprinklr Social logo

Sprinklr Social named a Leader by G2

Image
G2 logo

Sprinklr Social named a Leader by G2 with over 45+ badges in their Fall 2024 reports.

Read reviews
Sprinklr logo

Sprinklr named a Leader in The Forrester Wave™: Social Suites, Q4 2024

Sprinklr named a Leader in The Forrester Wave™: Social Suites, Q4 2024
Forrester logo

Forrester evaluated the seven most significant social suites, rating Sprinklr as a leader in current capabilities and the only vendor to be scored 5/5 for social media management.

Read full report
Sprinklr Social logo

Sprinklr Social named a Leader by G2

Image
G2 logo

Sprinklr Social named a Leader by G2 with over 45+ badges in their Fall 2024 reports.

Read reviews

Frequently asked questions

Sprinklr Social is an AI-native social media management solution from Sprinklr designed to help large organizations manage every aspect of their social media presence. It brings publishing, engagement, social listening, campaign management, and AI-powered analytics together in one unified solution.

These platforms often integrate with CRM, business intelligence, and customer service systems, allowing social data to support marketing, sales, and customer experience strategies. Features like sentiment analysis, workflow automation and multi-channel analytics help businesses operate at scale while maintaining control and consistency. 

Brands use social media management software to increase efficiency, ensure brand consistency, and translate social engagement into meaningful business outcomes like revenue growth and customer satisfaction. 

Look for a platform that balances usability, scalability, and control. Start with essentials: cross-channel publishing, scheduling, monitoring, and analytics. But for enterprise needs, prioritize features that support team coordination, compliance, and integration. Here are key capabilities to evaluate: 

  • Multi-channel support: To manage 30+ digital and social channels in one place
  • Custom workflows: To tailor processes for different teams, brands, or markets 
  • Advanced analytics: Unified dashboards, campaign attribution, and audience insights 
  • AI-driven insights: Leverage machine learning to optimize content, monitor sentiment, and anticipate audience trends. 
  • Advanced reporting: Go beyond vanity metrics with dashboards that link social activity to broader business KPIs. 
  • Enterprise governance: Ensure compliance and brand consistency with role-based access, automated approvals, and full audit trails. 
  • Global scalability: Manage multiple digital channels, multilingual content, and region-specific workflows from a centralized system. 
  • System interoperability: Integrate with CRM, DAM, BI, and customer service tools to create a connected tech stack. 
  • Real-time engagement tools: Monitor, analyze, and respond to conversations across all major platforms. 
  • Enterprise-grade service: Access onboarding, enablement, and 24/7 assistance tailored to complex environments. 

Global social media teams face challenges like inconsistent messaging, time zone delays, and complex compliance requirements. Managing this effectively requires a platform designed for scale.  

Start by centralizing content planning, engagement, and analytics. Use governance features like role-based access, custom workflows, and automated approvals to maintain control. Multilingual support and region-specific scheduling ensure local teams can act quickly without risking brand misalignment.  

Shared content libraries, unified dashboards, and AI-driven insights help the central team maintain oversight while empowering regions to execute independently. This reduces duplication, speeds up delivery, and protects brand integrity worldwide.

Basic social media tools and enterprise platforms differ in scale, capability, and strategic control. Basic tools serve small teams managing limited channels, offering simple post scheduling and surface-level analytics like likes and follower counts.   

On the other hand, enterprise social media platforms are built for organizations managing multiple brands, markets, and teams.  

  • They enable cross-channel scheduling, collaborative workflows, and role-based controls to maintain brand consistency and governance.  
  • Automated compliance checks and audit trails reduce risk, while AI enhances performance through content scoring, localization, and sentiment analysis.  
  • Unified dashboards track campaign ROI and engagement across channels.  
  • With deep integrations into CRM, DAM, BI, and customer service tools, marketing teams can align efforts, improve efficiency, and drive measurable impact at scale. 

Sprinklr Social is an AI-native social media management solution from Sprinklr designed to help large organizations manage every aspect of their social media presence. It brings publishing, engagement, social listening, campaign management, and AI-powered analytics into one unified solution.  

With support for 30+ digital and social channels, Sprinklr Social enables teams to plan, execute, and measure campaigns at scale. The platform also helps ensure brand consistency, maintain regulatory compliance, and streamline workflows across departments.  

Built for enterprises with complex needs, Sprinklr Social allows marketing, customer service, and sales teams to work from a single source of truth while staying aligned on goals, messaging, and customer experience. 

Organizations should consider Sprinklr Social when managing social media becomes too complex for disconnected tools or siloed teams, since it enables them to manage 30+ social channels from one place — and also offers quick integration of new channels. It’s ideal for enterprises with multiple brands, regions, or business units wanting to scale their social operations effortlessly across global markets, without compromising on consistency or compliance.  

If your team is spending too much time on manual tasks, struggling to analyze performance across channels, or missing real-time customer conversations, Sprinklr Social can help. With advanced automation, AI-powered insights, and unified workflows, it enables organizations to improve efficiency, reduce risk, and deliver consistent, on-brand experiences — turning social media into a revenue-generating business function. 

Sprinklr Social integrates seamlessly with a wide range of enterprise technologies to ensure data flows smoothly across your marketing and business ecosystems. It connects with leading CRMs like Salesforce and Microsoft Dynamics, digital asset management systems, data lakes, analytics tools, and content management platforms such as Adobe Experience Manager.  

These integrations allow teams to unify customer insights, automate content workflows, and align reporting across functions.  

Sprinklr also offers open APIs and flexible integration frameworks, enabling custom connections with proprietary systems. Whether you need to connect with business intelligence platforms, collaboration tools, or compliance tools, Sprinklr provides the flexibility and scale needed for enterprise environments. 

Leading global enterprises like Microsoft and 3M choose Sprinklr because it offers the most complete, AI-powered solution for managing social media at scale. Unlike point tools, Sprinklr brings together publishing, engagement, listening, paid media, compliance, and analytics across 30+ channels in a single platform.  

With advanced AI models supporting sentiment detection, content optimization, and automated governance, brands gain real-time insights to make faster, more informed decisions. 

Sprinklr is built for enterprise complexity, offering deep customization, scalable governance, and seamless coordination across global teams. Its flexible workflows and compliance controls support consistent brand experiences and collaboration across departments. Independent studies report up to 327% ROI and $6.98M in business benefits over three years. 

Let social lead your brand’s growth and not just be another channel to manage