Grupo Bimbo’s recipe for customer centricity

Jordana Gustafson Wright

January 4, 20241 min read

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For Grupo Bimbo, one of the world's largest bakeries, technology transcends mere tools; it's a conduit for meaningful connections between business and people. By embracing an integrated approach, Bimbo tackles the challenge of providing a seamless experience across platforms and processes for customers and employees alike. This unified model not only consolidates social media management, social listening, and social care onto one platform, but also embodies Bimbo's commitment to being truly customer-obsessed.

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