As customers increasingly share information about themselves in social, messaging, and other public channels, they expect your brand to interact with them in an authentic, relevant, and personalized way. How can you harness customer data, collaborate across your customer-facing functions, and be human at scale?
Join this webinar to learn why Artificial Intelligence is the key to closing the gap between traditional customer engagement & modern customer expectations. Paul Herman, VP Customer Engagement & Marketing Intelligence from Sprinklr, will share:
3 case studies from leading global brands
How to understand the context for content, and collaborate across departments via workflows
How to turn conversations into commerce opportunities
Why data, automation, and a unified customer experience management platform are the keys to evolving your business
Originally presented at Digital Marketing Summit 2021 Korea.