We’re now in the midst of a major shift in digital privacy policies, with a huge impact on marketers’ access to tracking, targeting, and optimization data — meaning key metrics like 3rd-party cookies can no longer be used for audience insights. This has led to a greater emphasis on creative optimization as an essential way to improve results, in fact, 70% of campaign performance is driven by creative.
In this 30-minute demo, you’ll discover how Sprinklr Modern Marketing & Advertising can help you leverage AI-powered personalization and creative optimization to:
Democratize insights on the elements of your creative that impact performance
Improve the agility of your campaigns by automatically building multiple versions of creative assets, personalized by audience
Increase campaign ROAS using testing frameworks and real-time optimizations
VP, Product Management
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