State of AI Adoption by Social-First Marketing Organizations: Brands in Action
Although AI has been used since industry inception, 2023 was the first year where Generative AI (GenAI) has opened a window to its adoption for broader use cases. As Gartner has recently reported on, GenAI will continue to drive greater efficiency and efficacy across a wider range of use cases and have a transformative effect on marketing through 2024 and beyond.
Join Sprinklr and the CMO Council for the second session in the series as Kirill Gil, Master Solutions Specialist for Marketing & Ads at Sprinklr will dive into the tools, techniques and AI strategies leading organizations are implementing to optimize their marketing campaigns.
During the Session we will cover:
In-depth examples of new tools and technologies leading organizations are implementing to leverage Gen AI across their customer engagements
How are largest marketing organizations incorporating new strategies and techniques on utilizing conversational AI
Where and how brands can begin the journey to fully leverage the power of GenAI across their marketing ecosystems
Solutions Consultant – Advertising
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