The Modern CMO presented by Sprinklr: How Brands Can Leverage the Millions of TikTok Users

Available on-demand

David Factor, Oliver Silzer, Tessa Kavanaugh

30 minutes

Available: On Demand

With hundreds of millions in monthly active users globally, TikTok is quickly becoming the place to target consumers and prospects.

Social platforms are evolving fast and we know staying ahead of the curve can be challenging. As the first API partner with TikTok supporting in-feed video ads, we’re here to help. Join us for a discussion with TikTok’s Oliver Silzer and Havas Media Group’s Tessa Kavanaugh, as we cover key factors to successfully advertising on TikTok, including:

  • TikTok 101: The mission, trends, growth & audience

  • How brands can leverage the TikTok platform

  • How Havas Media Group is thinking about TikTok for their clients

  • What TikTok activations are working best


David Factor

Advertising Partnership Lead


Oliver Silzer

Strategic Partner Manager


Tessa Kavanaugh

VP, Group Director Social Media

Havas Media Group

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